Charlie Sammonds
InnovationEnterprise
United Kingdom
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Past articles by Charlie:
How Can Digital Publishers Build A Robust Content Distribution Strategy?
We asked a number of experts about their content distribution strategies and got back a range of answers on how to build robust networks to ensure engagement → Read More
The Power Of Human Connection At Scale
When empowering your employees to represent the brand on social media, it is vital that the experience is consistent across different social channels. → Read More
A Deep Dive Into Digital Marketing In Healthcare
We sat down with Renae Rossow, Chief Marketing Officer at iSalus Healthcare, to discuss marketing in such a regulation-heavy industry with sensitive data → Read More
Mobile Startup Tribe Is Capitalizing On Two Booming Trends
Launching a messaging app must often feel like a hopeless task, but Tribe is hoping to compete against established giants with its novel video gaming app → Read More
Mobile Startup Tribe Is Capitalizing On Two Booming Trends
Launching a messaging app must often feel like a hopeless task, but Tribe is hoping to compete against established giants with its novel video gaming app → Read More
What's A Micro-Influencer And Why Should Brands Care?
In 2018, consumer attention is at a premium, and there is evidence to suggest that micro-influencers offer better engagement than those with huge followings → Read More
4 Ways Digital Transformation Improves Employee Retention
Just as customer expectations are shifting in the digital age, so are the needs of workers, and digital can improve employee retention for a number of reasons → Read More
How Technology Is Changing Digital Publishing
Technology is fundamentally changing how publishers put out their content. We spoke to a young digital publishing entrepreneur about the changing landscape → Read More
Is Your Site's Bounce Rate Actually That Important?
A focus on bounce rate can distract from metrics that actually are significant, and publishers should consider other numbers to get a complete picture → Read More
Brands Should Put People Before Algorithms
There is pressure for business to become more socially responsible, Larry Fink's letter articulates that from a platform prominent enough to actually see change → Read More
The Most Important Factor In Digital Transformation? Leadership
It's often said that getting digital transformation right is a do or die challenge for modern businesses, and every organization's leadership must reflect that → Read More
Digital Marketing In The Food Industry
We sat down with Brigitte Brady-Harris, vice president of marketing at Mixt Restaurants, to discuss digital marketing in the food industry and elsewhere. → Read More
4 Technology Trends Digital Marketers Need To Consider
There are a number of emerging technologies taking shape that could impact not just digital marketing but consumer behavior more widely, here are four of them → Read More
How Adobe Manages Its Digital Marketing
Adobe's brand's Sr. Director of Marketing Technology, Parthiv Sheth, discusses the digital marketing industry and the technology set to make an impact. → Read More
What The Weather Can Teach Us About Open Data
We sat down with Ken Mylne, Head of Weather Science Numerical Modelling at the Met Office, to discuss the necessity for open data in the weather industry → Read More
Combining Content Strategy With Customer Experience
Brands looking to harness the potential of content marketing could benefit from taking a holistic approach, seeing content as part of a wider experience → Read More
How The Economist Uses Data Analytics In Publishing
We sat down with Steve Lok, Head of Marketing Tech & Operations at The Economist, to discuss how the publisher uses data to cater to changing audience demands → Read More
Google’s Vision For The Future Of Mobile Web
Google is developing ways to close the gap between smartphone app usage and time spent on the mobile web, with faster web pages the most likely solution. → Read More
Snapchat’s Redesign Puts Brands Before Users
Snapchat's redesign has been met with widespread push-back, but it may make the app a better proposition for brands looking to publish on the platform. → Read More
Viacom’s VP Of Digital On The Fundamentals Of Content Strategy
Marketing is not solely responsible for building effective content, organizations need every department to be working in tandem to produce a resilient strategy → Read More