Nikki Baird
RetailWire.com
Denver, CO, United States
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Past articles by Nikki:
Will retail media networks live up to the hype?
With access to their customers’ purchase data and the ability to put brands in front of consumers right when they’re most willing to influence, retail media networks (RMNs) are not unsurprisingly growing like gangbusters. → Read More
RFID was made for BOPIS
Based on discussions at the recent NRF Big Show, RFID is not at the tipping point but is certainly still on an upward adoption trend. → Read More
Can the metaverse solve retail’s returns challenges? – RetailWire
We’ve seen a lot of press about the volume of returns that are pouring in from this holiday season. When you combine sustained high rates of online shopping with a really strong holiday season for many retailers, an overwhelming amount of returns seem inevitable. While retailers can do things to try to cut their cost of returns — emphasizing return to store, offering incentives to turn a return… → Read More
Do malls need to add curbside pickup service to reopen? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. Malls, already struggling to drive traffic pre-COVID-19, are essentially a gathering place — but mall shopping is now an activity either prohibited, restricted or flat out perceived as too risky by… → Read More
Should fashion retailers mothball spring? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. In fashion, mothballing is possible but traditionally considered unthinkable. Sitting on inventory is equivalent to stuffing cash in a mattress. Yes, you technically “have” the cash, but it’s not… → Read More
Has COVID-19 turned fashion into an endangered retail species? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. Outside of travel and leisure, no industry will be more affected by the COVID-19 pandemic than non-essential retail, and in that category, no vertical will be impacted more than fashion. The only… → Read More
Five Ways Coronavirus Will Impact Retail – From Luxury To Chinese Shopping Tourism
Even if the world turns the corner on containing the virus in the next week or two, economic effects will roll through most of retail, from luxury to discount and everywhere in between. → Read More
Retail Tech Decade In Review: 2018
One stat from 2018 that should help set the stage for reviewing “not that long ago”: Payment Week reported that Macy’s has the same number of stores today as it had in 2008, staffed with 52,000 fewer employees. → Read More
Retail Tech Decade In Review: 2017
One reason why voice commerce hit the mainstream in 2017: Amazon’s Alexa rose to fame and fortune off of a few wild news stories, like a case where Alexa allegedly called the cops in response to domestic violence happening in a home (it didn’t, but still)... → Read More
The measured store, version 2.0 – RetailWire
Photo: NRF Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. At the NRF Big Show, a number of startups in the Innovation Zone were dedicated to providing heat maps and other computer vision-based solutions for understanding consumer behavior in… → Read More
Retail Tech Decade In Review: 2015
The information about a product can be at least as valuable, if not more so, than the product itself. This is a basic assumption – perhaps even a law – of selling on the internet. → Read More
When A Brand Collaboration Actually Has Synergy: Disney And FIRST Robotics
Disney and Target may be all the talk, but the real action in building brand synergy through partnerships comes from Disney’s Star Wars and FIRST Robotics. → Read More
Is it time for retailers to create a tech strategy for pop-up shops? – RetailWire
Just Don and Mitchell & Ness pop-up at Lollaplooza - Photo: @St.Vnthony via Twenty20 The pop-up shop is the ultimate expression of a trend whereby retailers reach beyond their stores and put themselves in front of consumers instead of waiting for them to show up at a store. It’s also much more than that. E-tailers are perfecting the art of using temporary physical stores as proving grounds… → Read More
Has the starting point of customer journeys moved? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. In customer journeys, triggers make consumers aware they have a need. Part of the challenge with customer journeys is that triggers are not well understood. I hear discussion of customer journey… → Read More
Does blockchain face scalability limitations? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. For retailers, the barriers to blockchain adoption might involve wrestling with privacy issues or ease of use, but the initial roadblock may be performance. In blockchain, performance really comes… → Read More
Retail Blockchain Deep Dive: Marketing
If you take away the ability to transact anonymously – in fact, require transactions to explicitly identify who is transacting – then blockchain becomes a powerful tool for visibility into the multiple parties participating in a transaction, with a layer of accountability too. → Read More
Will retailers be ready when AR adoption takes hold? – RetailWire
Through a special arrangement, presented here for discussion is a summary of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. If consumers want to shop and pay on Instagram or use Facetime to co-shop with distant friends, retailers better figure it out. That challenge is no different when it comes to augmented reality… → Read More
Snapshot 2019: The State Of AI In Retail
Judging by the way the words “artificial intelligence” were plastered everywhere at NRF’s Big Show 2019, it is clear that both retailers and vendors are ready to dive in to AI adoption – of some kind. But does the hype match reality? → Read More
Retail leaders need to care more about tech – RetailWire
Through a special arrangement, presented here for discussion is an excerpt of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. Technology has gone from a cost to be controlled to a primary enabler of a retailer’s ability to sell, which increasingly puts technology at the heart of the customer experience. Yet business… → Read More
Is trust the next omnichannel inflection point? – RetailWire
Through a special arrangement, presented here for discussion is an excerpt of a current article from the blog of Nikki Baird, VP of retail innovation at Aptos. The article first appeared on Forbes.com. Transparency was the first shift that changed the retailing game with the rise of internet shopping and mobile followed. In 2019, trust will become omnichannel’s third inflection point. We’ve seen… → Read More