Jon Mikel Bailey
Business 2 Community
Frederick, MD, United States
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Past articles by Jon-Mikel:
Your Handy Dandy Google E-A-T Checklist
Don’t get eaten by your competition. See what I did there? I’ve been reading and talking about E-A-T quite a bit lately. I recently did a talk for the → Read More
Conversation Rate Optimization: Don’t Ignore the Micro-Conversions
Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is → Read More
Does Social Media Activity Influence SEO Success?
We all know that social media is an important piece of your digital marketing strategy. But what impact does your social media presence have on your → Read More
Kick Your Content Marketing Up a Notch
Your content marketing needs a kick! It needs some spice, some extra flavor. Yes, I know, all of my references are dated, sue me! In my day, Emeril → Read More
Read This Before Your Next Website Redesign
I recently hosted a webinar on BizSugar talking about what I consider to be the essentials of any small business website. Consider this a comprehensive → Read More
Google E-A-T: Authority of Content, Its Author, and The Website Where It Lives
Google E-A-T, while not a direct ranking factor for SEO, can mean the difference between a website that ranks and one that gets lost in the vast wasteland → Read More
Don’t Let Marketing Automation Overwhelm You
Technology can be a blessing and a curse, sometimes at the same time, and each year seems to bring more tech to marketers. It’s easy to become overwhelmed → Read More
8 Common PPC Mistakes to Avoid
First, what is PPC? When we say PPC at Wellspring Digital, we are talking about any sort of paid search and digital marketing. It could be Google Ads, → Read More
How to Avoid an SEO Calamity with Your Next Website Redesign
First of all, I love the word calamity. Second of all, website redesigns are all too often the cause of an SEO calamity. You know, loss of rankings, → Read More
How B2B Companies Can Excel in Our New Economy
It’s been an interesting year or so. B2B companies have had to constantly update and reassess their marketing and sales strategies. But if I hear the word → Read More
Yoast Is Not An SEO Strategy
I have nothing against Yoast, they’re a great company run by very smart people. I use the Yoast plugin all the time. But, and I think the people at Yoast → Read More
What Does Digital Marketing Strategy Mean Today?
I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a → Read More
Are You Using Negative Keywords in Your PPC Campaigns?
It’s ok, it happens to the best of us, no need to beat yourself up over it. What are “negative keywords?” This is a list of terms that have the exact → Read More
Marketing Must Be Customer-Centric
Seems like such a silly thing to say these days. Of course, marketing has to be customer-centric. Or am I assuming too much? I think I might just be. → Read More
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 3
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of → Read More
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 2
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of → Read More
9 SEO Experts on 2020’s Impact and SEO Priorities for 2021, Part 1
Working at Wellspring Digital with an SEO OG, Karl Hindle, has given me access to some of the smartest people in SEO. I’ve been able to interview a few of → Read More
The Relationship Between Automated Drip Campaigns & Your Sales Process
This post is a detailed explanation of something I’ve found a surprising number of marketers to be uninformed or misinformed about… automated drip → Read More
Google E-A-T, Link Building, and SEO’s Future
I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether or not our clients → Read More
Search Intent, Content Marketing, and B2B SEO 2021 Priorities
Back in the day, I used to talk endlessly about Utility Content, content marketing that solved a problem for the user. Your content should entertain, → Read More