Emma Sheppard
The Guardian
United Kingdom
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Past articles by Emma:
‘Menopause is a life stage’: the workplaces where it’s no longer a taboo
With women over 50 the fastest growing demographic in the workplace, it’s no wonder an increasing number of employers are putting frameworks in place to support staff going through the menopause → Read More
‘Students can even go inside an active volcano’: how VR enhances education
Whether it’s travelling to Mars, or holding a human brain, virtual reality enables students to take part in realistic simulation experiences – giving them a much greater understanding than from a textbook → Read More
Bride and joy: the wedding dress designer who’s found the perfect marriage of tech and creativity
Boutique owner Andrea Hawkes reveals how she is updating the design process that makes dreams come true for brides-to-be → Read More
From small beginnings to selling overseas: how SMEs are driving UK exports
Smaller companies are finding that selling goods and services internationally can be an effective strategy to transform their business → Read More
Making a difference: social workers share their career highlights
Social work can be challenging, but experienced staff say they thrive on improving the lives of vulnerable people, while also recognising their need to unwind → Read More
‘How I learned to manage my money better’: the life skills programme that’s making an impact
In-depth advice and support for job interviews, budgeting and being more confident is helping people develop skills for the world of work that will open up opportunities → Read More
From classroom coder to cybersecurity whizz: success stories from a children’s programming project
A digital games scheme is giving bright young minds an insight into how coding works and the amazing things it can do. For some, it takes their lives – and future careers – in new directions → Read More
‘I’m grateful to give something back’: the refugees volunteering to help others fleeing conflict
With people escaping the conflict in Ukraine joining the millions already displaced globally, volunteers from the British Red Cross are doing everything they can to help those who arrive in the UK → Read More
Hire power: three entrepreneurs on the business benefits of car sharing
Starting out in business has been made simpler by using Zipcar, for a cider-maker, fitness consultant and craft beer specialist → Read More
‘PE was seen as a health and safety risk’: why sport must be accessible for people with sight loss
For blind and partially sighted people to experience the life-changing benefits of sport, more needs to be done to remove obstacles to participation → Read More
Newsletters v social media: why one retailer’s advertising budget moved to email
With the cost of advertising on social media increasing, email marketing is now more important than ever as a way to grow your business – as the founders of a preloved baby-clothes retailer discovered → Read More
‘Celebrate your team and your values’: how to make a newsletter that connects with your customers
For any brand wanting to build loyalty, it’s important to communicate authentically. Here, two entrepreneurs who set up a beer, wine and hot sauce retailer explain how a personal approach to email marketing can help keep shoppers coming back for more … → Read More
Building your brand: how to create effective newsletters
With people spending no more than eight seconds reading an average email, how can companies use them to boost their customer base? The founder of a science subscription box for kids reveals how she grew her digital community → Read More
‘Emails should be 80 words or fewer’: experts reveal 10 rules to optimise business communication
It is essential for companies of all sizes to keep customers and employees happy by communicating effectively – so where should you start? → Read More
‘Working with my wife is the best thing’: the joy of starting a business with your nearest and dearest
Going into business with a spouse or friend means you have to share responsibilities. Four co-founders tell Emma Sheppard how they navigate these relationships → Read More
‘Young children are naturally curious’: how a company is inspiring kids to be the scientists of the future
From workshops that let children get hands on in the lab to awards programmes that help protect vulnerable women, Henkel’s social initiatives are changing lives → Read More
‘Retail is an amazing business to be part of’: meet the Aldi director who came up through the ranks
As the supermarket chain’s IT transformation lead, Sireesh Nallanthighal has just overseen the opening of its first checkout-free store. Having joined from university – graduate area managers now earn £44,000 – he’s a great advocate for the ‘massive opportunities’ on offer → Read More
‘Do people actually work in offices like this?’: the social mobility scheme showing young people the opportunities open to them
A PwC initiative to broaden the career horizons of young people is alerting them to what they might achieve – and equipping them with the skills to be successful in their career choice → Read More
Brand building: three entrepreneurs on the secrets to startup success
Sourcing unique products and finding compatible suppliers is increasingly vital for new businesses → Read More
‘Have faith people will love what you do’: startup founders reveal seven tips for success
For would-be entrepreneurs, the first few years in business are the most risky. Here are some top tips on staying the course from people in the know → Read More