Jean Dion
Business 2 Community
Portland, OR, United States
Contact Jean
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Jean:
Crisis-Proof Your Social Media Marketing Plan
It's tough to be a social media manager these days. Plenty of people are cooped up at home just looking for online fights to keep them entertained. And → Read More
What Happens to the Internet if Section 230 is Repealed?
The internet can seem like a lawless place. In reality, plenty of laws shape what happens in our online worlds. And one is under threat: Section 230 of → Read More
Exceptional Content Marketing Starts with Exceptional Product Pages
Product pages make sense to e-commerce companies. Consumers must land on specific pages to make a purchase. But if you run a marketing campaign for a → Read More
Competitor Research via Review Sites: Both Possible and Profitable
Most of us don't think of Yelp, Google, and Facebook as our best friends. Encounter a disgruntled customer (as we all have), and you spend the next few → Read More
Want to Spot a Fake Yelp Review? Look for These 5 Things
Is that nasty review that’s shown up on your website the work of a disgruntled fan? Or did a business competitor write up a few words to torpedo your reputation? These questions matter. After a… → Read More
5 Ways to Build a Listening Culture to Boost Reputation
While SEO can do a great deal to boost your company's reputation, you'll also need to listen to your customers. Here's how to do it right. → Read More
Holiday Reputation Management Action Plan
The holiday season could make or break your business, as well as your reputation. So it pays to get your reputation management plans in order right now. → Read More
Social Media Reputation Management Dos and Don'ts
Letting your humanity shine through on social could be great for your brand, but bad for your reputation. Learn how to find balance and hit the right tone. → Read More
Beyond Yelp: How to Find the Right Reputation Review Sites
Yelp is not the only game in town, when it comes to reputation reviews. In fact, it might not be the most powerful tool in your community. → Read More
Reputation Management Bloggers: 3 Ways to Craft Audience Profiles
Let’s pretend for a moment that you’re compiling a reputation management program, and you’re planning to write up a blog once per week, filled with fantastic keywords that will make… → Read More
Your Guide to Reputation Management Blogging
Don't be baffled by reputation management blogging. Learn how to do it (and when and why, too) in one quick post. → Read More
Your Guide to Reputation Management Blogging
Don't be baffled by reputation management blogging. Learn how to do it (and when and why, too) in one quick post. → Read More
Your Guide to Reputation Management Blogging
Don't be baffled by reputation management blogging. Learn how to do it (and when and why, too) in one quick post. → Read More
Help! My Facebook Page is Full of Reputation Attacks!
Facebook can be a wonderful tool for business promotion. With a little bit of time and effort, you can share the silly and sassy side of your company culture with hundreds or even thousands of your f… → Read More
3 Key Fixes When Google's Autocomplete Goes Wrong
Google's autocomplete can be a real drag on your company's reputation. But with a few key steps, you can rule a blank Google screen. → Read More
Burnishing Your Reputation for Millennial Customers
Millennials, typically defined as consumers born in the early 1980s to early 2000s, can make or break your business. These young people are just getting started in life, so they need all sorts of goo… → Read More
60-Minute Reputation Touch-Up Anyone can Do
Pressed for time? Follow this plan and handle online reputation monitoring and cleanup in about an hour a day. It works! → Read More
How Many Customers Could One Bad Yelp Review Cost Your Business?
Most online reputation management firms will tell you that one negative online review isn’t the end of the world for your business. But an article pushed out by Moz recently might shift that th… → Read More
How Negative Yelp Reviews Could Help Your Rep
Negative Yelp reviews can be hard on your ego, but they're not always bad for your online reputation. Use these nasty comments to your benefit. Here's how: → Read More
How Negative Yelp Reviews Could Help Your Rep
Negative Yelp reviews can be hard on your ego, but they're not always bad for your online reputation. Use these nasty comments to your benefit. Here's how: → Read More