Cheryl Sarfaty, sonoma news

Cheryl Sarfaty

sonoma news

Contact Cheryl

Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.

Start free trial

  • sonoma news

Recent articles by Cheryl:

Napa Valley hotels, restaurants reopen for tourists after nearly 3 months of coronavirus restrictions

Napa County's hospitality industry regroups with the reopening of restaurant dining, tourist hotel stays and winery tasting rooms after nearly three months of coronavirus restrictions. Meanwhile, other local industry sectors wait for the OK from county health officials. → Read More

California hotels get new protocols, guidelines, checklist for sanitation during coronavirus pandemic

Among the dozens of protocols from California regulators amid the coronavirus pandemic is the requirement for hotels with restaurants to limit food and beverage offerings to take-out and contactless room service. That's a tall order for small inns. → Read More

North Bay health care workers face their own stress in coronavirus crisis

Those who are drawn to a career in health care typically want to take care of others, but there's a lot of fear to contend with in this COVID-19 crisis, say leaders of North Bay health care facilities that are handling an increasing number of cases. → Read More

Beside grocery and delivery, here are the North Bay jobs in demand

The shelter orders to slow the coronavirus outbreak radically has changed Nelson's annual job market outlook. But there are professions with open positions, if candidates are willing to make a move in uncertain times. → Read More

New Napa, Sonoma data reveals early impact of coronavirus on tourism industry

New figures for Napa and Sonoma counties show hotel occupancy figures for the first week of March, as public health policies to contain the new coronavirus cut into travel and tourism. → Read More

California colleges link with North Bay firm on cannabis business education

Federal restrictions on marijuana limit how far California Community Colleges can go in offering cannabis-focused degrees, but the system is linking with a North Bay tour company to create educational programs as a first step. → Read More

Coronavirus putting the brakes on California tourism, travel, reports say

The economic impact of the COVID-19 virus on California's tourism industry is expected to last for months, according to new reports. Here's how concerns over the outbreak are being felt by the industry in the San Francisco North Bay. → Read More

Coronavirus trip cancellations hit Wine Country hospitality businesses

Pure Luxury Transportation has seen a big drop in tour groups for Napa and Sonoma counties, and Santa Rosa's Hyatt Regency Sonoma Wine Country hotel reports sizable losses from its events business. → Read More

Beyond the Santa Rosa wildfire rebuild: North Bay housing construction accelerates in 2020

More construction is happening outside the areas devastated by the 2017 wildfires in Sonoma, Napa, Mendocino and Lake counties. Here's what major builders and key public officials overseeing construction see coming this year. → Read More

Marin County resident builds effort for Amazon to take back empty delivery boxes

Carolyn Lund was perplexed by all the cardboard showing up at her doorstep, and now her campaign to convince the e-commerce giant to reuse the empty containers is picking up backing from a number of local governments. → Read More

Wine Country hoteliers reveal impact of short-term rentals on tourism business

Here's how online short-term-rental marketplaces like Airbnb and VRBO are affecting hotels and tourism in San Francisco North Bay counties. → Read More

Empire College to close School of Business

The decision by Empire College comes after three years of lower enrollment, low unemployment and devastating wildfires. → Read More

Cream of the crop: 2 California North Coast dairy processors reveal how they've floated above industry woes

Two of the larger North Bay processors — Clover Sonoma and Straus Family Creamery — reveal how they stay ahead in a struggling industry that has seen nearly 3,000 U.S. dairy farms close in the last two years. → Read More

Declining birth rate spurs North Bay health care providers to cut back obstetric services

Adventist Health's recent closure of a Napa Valley clinic is the latest move by providers in the region to align obstetric operations with the declining birth rate nationwide. See what other health systems have been doing. → Read More

California North Coast marketers reveal how they engage consumers in local tourism, wine, cheese, hospitality, clean energy

"A good brand is like art. It makes you feel something," says a Sonoma County Tourism official at a recent seminar for marketing professionals. Here are more insights from North Bay wine, artisan cheese, hospitality and clean power firms. → Read More

California proposed laws would mandate structural safety

Starting in 2020, California hospitals must structurally survive a major quake. In the North Bay, there is a legislative effort to give the few remaining hospitals that haven't met that requirement more time to do so to avoid closure. → Read More

CEO of Amy's Kitchen reveals recipe for business success: Why do you and your company exist?

Xavier Unkovic believes in understanding your life's purpose, having self-awareness and being grounded in helping others and the planet. Here's how that has prepared him to lead the Sonoma County-based major organic packaged food firm. → Read More

Napa Valley Community College to offer dorms

Napa Valley College is one of few community colleges in the state considering on-campus student housing. → Read More

Baby cuddling is serious business at Sutter Santa Rosa Regional Hospital

Medical facilities are seeking volunteers who are willing to rush in to provide critical human contact for struggling infants. Here's how Sutter Santa Rosa Regional Hospital recruited a prominent local businessman with the right soft skills. → Read More

How tough choices are positioning Sonoma Valley Hospital to thrive in modern health care

After several cost-cutting moves and affiliating with UCSF Health, the rural Sonoma County medical facility is having its "best year in decades," according to Kelly Mather. She explains how these decisions are positioning it for the future. → Read More