Chris Thilk
Hollywood Reporter
Chicago, IL, United States
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Past articles by Chris:
New 'Invisible Man' Trades Monsterverse for Gritty Realism
Universal's marketing campaign is selling the movie as a story of an embattled woman who reclaims the power taken from her. → Read More
How 'Sonic the Hedgehog' Marketing Went From False Start to Reboot
After stumbling out of the gate with 'Sonic the Hedgehog,' Paramount listened to fan criticism and reworked the film and promo campaign accordingly. → Read More
'Birds of Prey' Marketing Strikes More Colorful Chord Than 'Suicide Squad'
The Warner Bros. promotional campaign for 'Birds of Prey' leaned on a star-studded soundtrack and multiple brand partners for its neon-infused rollout. Early box office tracking forecasts an opening weekend of $50 million-plus. → Read More
How 'The Assistant' Was Marketed Amid the Weinstein Trial
The movie's campaign indicts the system that allowed a predator like Weinstein to rise to a position where he could take advantage of so many women. → Read More
'The Gentlemen' Marketing: Is Style Enough?
STX's promotional partners on the film include whiskey, recreational cannabis and male fashion brands. → Read More
Fox's 'Spies in Disguise' Marketing Bets on Will Smith, Mark Ronson
The 'Spies in Disguise' marketing campaign touted the Mark Ronson-produced soundtrack, an Audi car design tie-in and the voice acting star power of the leads, Will Smith and Tom Holland. → Read More
How Disney Is Marketing 'Frozen 2'
Disney's marketing campaign for 'Frozen 2' has presented the movie as both familiar and new to the audiences that powered the original to $1.27 billion worldwide. → Read More
How Sony Is Marketing the 'Charlie's Angels' Reboot
The studio's campaign includes a hit song collaboration by Lana Del Rey, Ariana Grande and Miley Cyrus and a promo spot featuring soccer star Megan Rapinoe. → Read More
How Warner Bros. Revived 'The Shining' to Help Sell 'Doctor Sleep'
The 'Doctor Sleep' has emphasized connections between the new film and 1980 Stanley Kubrick horror title (and boasts author Stephen King's endorsement). → Read More
Sony's 'Zombieland' Sequel Marketing Leans In to 'Deadpool' Ties
The promotional campaign for the 'Zombieland: Double Tap' has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor. → Read More
Battle of Wills: The Marketing of 'Gemini Man'
The promotional campaign of 'Gemini Man' has been dominated by a discussion of the technical aspects as well as how a twentysomething Will Smith effect was created. → Read More
How The Addams Family Is Trying to Own Halloween With a Blitz of Marketing Tie-ins
MGM hopes to bring them back each year as seasonal icons. → Read More
Fox's 'Ad Astra' Bets on More Than Just Space Spectacle to Draw Moviegoers
The 'Ad Astra' (out September 20) marketing campaign, centered on Brad Pitt, has included tie-ins with Lockheed Martin, NASA and Virgin Atlantic. → Read More
STX Sells 'Hustlers' As Glitzy Revenge Caper With An Edge
The marketing and promotional campaign frames the adaptation as a bright and funny title akin to movies like 'Ocean’s 11,' but with more of a clear revenge/justice angle. → Read More
Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience
A miniature version of Derry Canal Days took L.A. by storm. → Read More
'It: Chapter Two' Marketing Bets on Creepy Town and Grown-Up Stars
To sell its 'It: Chapter Two', Warner Bros. relied on the same sort of immersive experiences used two years ago to bring audiences to Derry. → Read More
Lionsgate Bets on Durability of 'Angel Has Fallen' to Keep Franchise Going
The studio has unveiled a marketing campaign filled with action and drama along with an appeal for audiences looking for one last big screen thrill before summer ends. → Read More
Will The Boss Help Reel In Moviegoers to 'Blinded by the Light'?
Following music biopics of Queen and Elton John, and the sci-fi fantasy Beatles film 'Yesterday,' New Line's marketing for its inspirational drama leans on Bruce Springsteen. → Read More
'The Art of Racing in the Rain' Marketing Bets on Old-Fashioned Charm
How Disney marketed 'The Art of Racing in the Rain,' an adaptation of the 2008 novel from author Garth Stein. → Read More
How 'Hobbs and Shaw' Sells Its Stars as "Frenemies"
Across its promotional campaign for 'Hobbs and Shaw,' Universal appears to have decided the best sales pitch is Jason Statham and Dwayne Johnson sniping at each other. → Read More