Tony Connelly
The Drum
United Kingdom
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Past articles by Tony:
9 Chip Shop Awards entries that could get us into trouble...
The creative freedom that underpins The Drum’s Chip Shop Awards always makes for a unique showcase of unfiltered brilliance that inspires the rest of the ad industry, but it almost always gets The Drum into some trouble. This year ups the ante once more. Be afraid, be inspired... → Read More
EA Sports v Fifa: who will win the battle of the brands?
EA Sports and Fifa, the commercial partnership that kicked off the most successful video game sports series in history, is approaching full-time. As part of The Drum’s Gaming Advertising Deep Dive, we explore which brand has won the draw. → Read More
O2 expands 'Wear the Rose' campaign to England women's team ahead of Rugby World Cup
O2 has expanded its 'Wear the Rose' campaign to support the England Women’s Rugby Team as they look to defend their world title this summer. → Read More
Premier League to consider broadcast deals with Amazon, Twitter and Facebook
The Premier League has revealed it will consider media rights bids from online platforms such as Amazon, Twitter and Facebook. → Read More
Manchester City get smart with data to create personalised fan experience platform
Manchester City are launching a new digital platform that will utilise user data to offer personalised experience for fans while facilitating fan engagement. → Read More
When it was good to talk: BT ads through the ages
BT’s latest ad campaign broke last week with echoes back to its iconic 90s campaign featuring the late actor Bob Hoskins with a similar focus on the brand’s role in bringing people together. → Read More
Puma hints Usain Bolt could become head of Caribbean business following retirement
Puma has revealed plans to hand its prized brand ambassador, Usain Bolt, a new role ahead of his impending retirement after confirming it could make the Jamaican sprinter the head of its Caribbean business. → Read More
EA Sports partners with EFL to enhance live match experience on iFollow platform
EA Sports has partnered with the English Football League (EFL) to enhance the live match experience across the league’s new iFollow digital streaming service with on-screen stats. → Read More
Tennent's comes to the rescue of expat Scots on International Beer Day
Tennent’s are planning to capitalise on International Beer Day tomorrow (4 August) by promising to deliver free beer to Scottish expats residing in the far-flung corners of England and Wales. → Read More
Adidas hedges its bets on continued growth of US soccer with lucrative MLS deal
Adidas has renewed its apparel deal with Major League Soccer (MLS) in what is the largest commercial partnership in the league’s history. → Read More
SPFL becomes first league to join Dugout as its looks to strengthen Scottish football's global footing
The Scottish Professional Football League (SPFL) has become the first league to join the Dugout platform in a move it believes will help grow its global reach and strengthen ties with younger audiences. → Read More
Amazon outbids Sky for the exclusive broadcast rights to the ATP World Tour
Amazon has snapped up its first major live TV sports rights deal outside the US after outbidding Sky for control of the ATP World Tour. → Read More
Manchester United to swipe away scoring woes with reports of Tinder sleeve sponsorship
Manchester United’s inability to score more was the defining problem of their 2016/17 season, however the club are reportedly making moves to ensure the upcoming season sees more action with the help of online dating service Tinder, which could be United’s shirt sleeve sponsor. → Read More
Tough Mudder partners with Samsung to give its obstacle courses the VR treatment
Tough Mudder’s digital presence has been boosted by a new partnership with Samsung which will see the electronics giant create exclusive content and training tips for the brand’s UK events. → Read More
Facebook's ability to sway political opinion with 'dark ads' and user data revealed in latest study
The extent of Facebook’s ability to influence political opinions has been revealed in a new study highlighting the effectiveness of psychographic profiling in target advertising. → Read More
Tesco Ireland features real families in latest campaign focusing on the value of loved ones
Tesco Ireland is putting real families at the heart of its new €3.2m campaign as it looks to better align insights into customer behaviour with is business strategy. → Read More
UK digital ad budgets rise at record rate finds IPA Bellwether, but marketers warn of 'short-termism'
The Institute Practitioners in Advertising's (IPA) latest Bellwether report has shown UK marketers’ digital budgets have increased at their highest rate in a decade, despite the ‘Google-boycott’ and harsh words from P&G’s top marketer earlier this year. → Read More
Amazon appears to be readying the launch of its own messaging app
Amazon is preparing the launch of a new messaging app in a bid to open more lines of communication with consumers. → Read More
WPP suffers 'cyber attack'
WPP has been subject to an apparent global cyber attack with reports of systems crashing and ransom demands. → Read More
Discovery announces first-ever mobile broadcast partner for its Olympics coverage
Discovery Communications is pressing ahead with its ambition to redefine the Olympics viewing experience after confirming that the Games will have an “official mobile broadcaster” for the first time. → Read More