Christina Moravec
Convince & Convert
Indiana, United States
Contact Christina
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Christina:
Yes, There Is Power in Your Marketing Humor
Plenty of brands are jokes-averse, worried they'll risk audience trust if humor creeps into their brand voice. But marketing humor may hold the key to more memorable engagements. → Read More
Yes, There Is Power in Your Marketing Humor
Plenty of brands are jokes-averse, worried they'll risk audience trust if humor creeps into their brand voice. But marketing humor may hold the key to more memorable engagements. → Read More
5 Digital Marketing Predictions for the 2018 Olympic Games
The rise of social media has turned coverage of the Olympic Games into a complex, all-hands-on-deck affair. Expect these five trends to shape the 2018 Games. → Read More
When Should You Use an Instagram Slideshow?
Got a fresh crop of photos you can't wait to show your audience? Keep your Instagram feed clutter-free and avoid Insta-faux pas with an Instagram slideshow. → Read More
6 Ways to Use Hashtags in Instagram Stories
When you “do it for the gram,” you want the most views possible for your Instagram Stories. Strategic use of hashtags can get you there. → Read More
6 Ways to Use Hashtags in Instagram Stories
When you “do it for the gram,” you want the most views possible for your Instagram Stories. Strategic use of hashtags can get you there. → Read More
Is Our Social Media Terminology About to Change?
Social media platforms are beginning to outgrow their terminology. When will we stop calling all these increasingly interconnected networks "social media"? → Read More
Cisco's Year of Live Video
Carmen Collins, manager of Cisco’s talent brand social media team globally, shares strategies that can guide you in planning your own live video strategy. → Read More
12 Instagram Accounts You Must Follow
Stay current (and keep yourself entertained, you hard-working social media marketer) with these must-follow Instagram accounts. → Read More
What to Do When Your Brand Attracts Earned Media Attention
So your brand made a splash on social media and garnered earned media attention because of it. Here's what you, as a marketer, should do next. → Read More
What to Do When Your Brand Attracts Earned Media Attention
So your brand made a splash on social media and garnered earned media attention because of it. Here's what you, as a marketer, should do next. → Read More
Why Emotion Is So Essential to Effective Video Marketing
As much as we might like to think of ourselves as purely rational consumers, emotion converts, particularly when it comes to video marketing. → Read More
Why Emotion Is So Essential to Effective Video Marketing
As much as we might like to think of ourselves as purely rational consumers, emotion converts, particularly when it comes to video marketing. → Read More
When Breaking Social Media Rules Leads to Better Engagement
Social media rules say to limit your Instagram posts to one per day for optimal engagement. This case study suggests otherwise. → Read More
How Shopping on Instagram Will Dominate This Holiday Season
Just in time for the holidays, Instagram has partnered with Shopify to bring their Shopping on Instagram feature to thousands of retailers. → Read More
How Shopping on Instagram Will Dominate This Holiday Season
Just in time for the holidays, Instagram has partnered with Shopify to bring their Shopping on Instagram feature to thousands of retailers. → Read More
Why Even Boomer Brands Must Make the Transition to Digital
Even brands with Boomer-dominated audience bases can make a seamless transition from traditional to digital marketing, as this case study proves. → Read More
Why Even Boomer Brands Must Make the Transition to Digital
Even brands with Boomer-dominated audience bases can make a seamless transition from traditional to digital marketing, as this case study proves. → Read More
Red Bull's Event Coverage Is an Essential Lesson for Marketers
When it comes to building brand awareness, Red Bull knocks it out of the park with their cliff jumping event coverage and branding strategy. → Read More
Red Bull's Event Coverage Is an Essential Lesson for Marketers
When it comes to building brand awareness, Red Bull knocks it out of the park with their cliff jumping event coverage and branding strategy. → Read More