Desirae Odjick
Shopify
Ottawa, ON, Canada
Contact Desirae
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Past articles by Desirae:
Business Plans 101: How to Write a Business Plan For Any Business
Business plans aren’t just for entrepreneurs who need to secure funding—they can help you plan and evaluate new ideas or growth plans, too. Find out how to write a business plan and get the most out of the process in this comprehensive guide. → Read More
Save Time, Simplify, Scale: Shopify’s Biggest Product Updates in 2018
Our goal this year and every year is to make starting and running a business easier, no matter who you are or where you are in the world. We’re here to help you save time, manage your business more efficiently, simplify complex business processes, and help you scale.Here’s a roundup of the biggest features we launched this year, to help you do exactly that. → Read More
From Wholesale to Scale: How A Former Interior Designer is Keeping Up With Unexpected Demand
With direct sales on a breakaway trajectory, find out how Artemis Design Co is handling the unexpected demand—and implementing new systems to help them keep doubling sales every year. → Read More
The Ultimate Guide to Shipping During a Seasonal Rush
Whether it’s BFCM or a much-anticipated product launch, lots of sales means lots of orders to ship. We put together a complete guide with everything you need to know to ship smoothly during a busy season or seasonal rush. → Read More
Are You Ready to Make the Most of BFCM 2018? We’re Here To Help
It's that time of year: Fall is in the air, and that means Black Friday Cyber Monday is right around the corner. Here's an overview of what you can do now to prepare for the busiest shopping weekend of the year, and why you should—even as a small business, and even if you're not in the US. → Read More
YouTube SEO 101: How to Build a Profitable YouTube Keyword Strategy
Videos take time and work, so it’s important that they deliver results. Here’s how to set your YouTube videos up to succeed long-term in search. → Read More
What Should I Focus on First When Launching a New Store?
When you’re in the middle of launching a new store, it can feel like your to-do list is a mile long. We asked successful store owners what they’d recommend focusing on first. → Read More
How Can I Find Customers in a Competitive Market?
Finding customers in a competitive market can be tricky. Here’s a three-step process to help you do exactly that. → Read More
How to Add Brand Personality To Your Store (Without Changing Your Theme)
Getting your store to reflect your brand isn’t just about the basics. Here are two ways you can add more of what makes your brand unique to your store. → Read More
Customizing Your Shopify Theme: How to Use Images, Colors, and Fonts
Once you’ve installed a theme on your Shopify store, you’ll usually want to customize a few things to get it looking just right. That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Shopify. → Read More
How to Find Your Entrepreneurial Community (No Matter Where You Are In The World)
There’s huge value in having a supportive community of fellow entrepreneurs you can turn to for advice, support, or even just a coworking session to help you power through that to-do list. But how do you find your dream squad of business owners? → Read More
Instagram Influencers: How Do I Find People Who Are a Good Fit For My Brand?
When you’re running an ecommerce business, working with Instagram influencers is probably on your radar. Before you get started, here’s how to find and vet influencers who are a great fit for your brand. → Read More
Product Line Extensions: How to Test Them Before Investing in Inventory
When it comes to product line extensions, it’s easy to think that you need to invest a lot upfront on inventory and stock before you launch. Luckily, that’s no longer the case, and there are ways to test out new products before spending money on stocking up. → Read More
How to Price Your Product: What You Need to Know About Pricing Before You Launch
It’s easy to spend far too long agonizing over your pricing strategy. We’ve got you covered with advice on how to price your product so you can get started and launch your ecommerce store. → Read More
How to Get More Followers On Pinterest: Reach New Audiences To Grow Your Business
Getting more followers on Pinterest is all about understanding the platform and how it works. Do hashtags matter? What’s really working these days? Here are the key strategies you need to grow your ecommerce store's following on Pinterest. → Read More
Bookkeeping 101: How to Manage Your Ecommerce Store’s Books
Understanding and tracking your business’ financials is an essential part of owning a business. That’s why bookkeeping is something that you either have to learn or outsource. Luckily, not only is it possible to learn how to manage your own books, there are a few notable benefits to tackling it yourself. → Read More
How Can I Stay Productive While Working From Home?
When you’re building a business, it’s common to snag workspace anywhere you can find it, which can mean hours put in from the couch or the kitchen table. Here are some key ways you can make sure you stay productive while working from home. → Read More
How Can I Find Time For My Business With A Full-Time Job?
When you’re working a full time job, it can be hard to find time to run your business on top of everything else you have going on. We spoke with seven people who have found unique ways to make it work to help you do the same. → Read More
How (and When) to Hire An Ecommerce Expert to Level Up Your Business
Hiring an expert can be an intimidating step, especially since the whole point is that you’re hiring someone to do something you don’t know how to do. However, it’s also a really powerful way to amp up your business. Here’s how to navigate the process, and figure out if you’re ready. → Read More
Return Shipping: How Do I Price and Implement a Strategy to Handle Returns?
Return shipping is a key piece of the ecommerce shipping puzzle, but it's not always the most intuitive part of your logistics process. How do you price return shipping? How do you handle return labels? We asked an expert to tackle your most pressing questions. → Read More