Mark Glaser
Medium
San Francisco, CA, United States
Contact Mark
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Mark:
How New Mexico Local Newsrooms Survived and Thrived During the Pandemic
Local news outlets around the state got creative to bring in new revenue sources during this challenging year It’s been a tough year for local news outlets around New Mexico, with many suffering… → Read More
7 Innovative Projects That Supported Local Election Coverage Across the Country
Initiatives utilizing the Citizens Agenda, reporter training, fighting misinformation made a big difference in a challenging election year for local news Imagine being a local reporter covering… → Read More
5 Business Models for Local News to Watch in 2020
As the local news marketplace transforms, these new ways of doing business could take hold next year and beyond Predictions are a tricky business, but there is one sure thing for 2020: local news… → Read More
Are the NewFronts still worth it for publishers?
Certain terms like "online video" start to lose their meaning over time. The same seems to be true of the "NewFronts," now in their eighth year in New York. → Read More
Breaking up the tech giants? How that could affect publishers
The drip, drip, drip of ideas to regulate tech companies continues. And when it comes to privacy, even the tech giants realize that regulation is coming. → Read More
How publishers can win the voice war between Amazon and Google
Voice enabled devices are multiplying like rabbits. As they enter this booming market, publishers need to negotiate solid conent deals and experiement with business models. → Read More
Top 7 media trends in 2019
From the triopoly to the podcast business, here are the media trends that made the biggest difference in 2018 and what to watch out for in 2019. → Read More
With ad dominance comes great responsibility for Amazon
Move over duopoly because the time has come to furrow your brow about the “triopoly.” Many marketers and publishers have grown tired of the dominance of Google and Facebook in the digital advertising space. Now they can add Amazon to the list of dominant tech rivals. → Read More
Why the time is right to shine a light on ‘dark social’
One of the least understood portions of the web is becoming one of the most important: dark social. There are ways to gauge where dark social referrals are coming from. There are also ways to reach people on messaging apps, through chatbots and targeted promotions. → Read More
5 big takeaways from the NewFronts West
At the inaugural New Fronts West, gone was the talk of making big ad deals that characterizes The Upfronts. In its place was talk about new platforms, new formats and new ways to reach younger audiences with influencers, podcasts and, of course, online video. → Read More
In search of a Goldilocks solution to online privacy
The tech industry has come to realize it can’t escape regulation, and Facebook’s data breach has only heightened the stakes. But the question is how do we get to the “Goldilocks” policy? One that’s not too loose for consumers and not too strict for advertising and commerce. → Read More
5 crucial questions to ask before launching your podcasting business
Podcasting continues to grow by leaps and bounds, and it now seems like every media business has a line of podcasts. But should they? Before you launch your podcast business, make sure you can answer these five key questions. → Read More
Ads are coming to streaming TV. But will consumers buy in or opt out?
As streaming services gain more and more viewers, advertisers are finally getting a chance to reach the "unreachables." And the numbers back that up: Connected TV ad spend will hit $8.2 billion this year, according to Tru Optik, rising to $20.1 billion by 2020. → Read More
Why outdoor advertising is having a renaissance
It’s a tough market for traditional advertising. Virtually every sector will see a drop this year, except one: outdoor advertising. What’s driving the growth? And what's the opportunity for those exploring new revenue opportunities? → Read More
Snap rises as Facebook falls
For so long, Facebook has been the classroom bully in social media, with Snapchat taking it on the chin when Facebook copied Snapchat’s Stories format on FB, Instagram and WhatsApp. But now, the little tyke is exacting revenge as Facebook deals with blow after blow in the public arena, → Read More
How digital, streaming services are pushing linear TV to innovate
For linear TV, scaling up against the tech behemoths like Google, Facebook, and Netflix is a tall order. However, linear TV companies can survive by accelerating innovation their own way. They must focus on targeted and addressable ads, emphasize brand safety, and become more like their streaming competition. → Read More
Facebook's political ad disclosures are a train wreck in progress
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
Are ad-free environments winning video?
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
News aggregators, Flipboard make a comeback as Facebook falters
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More
MediaShift to Change Focus to Trainings, Events, Studio
Ch-ch-changes are coming to MediaShift, the publication I started more than 12 years ago as part of PBS. Starting today, the business will focus exclusively on our online trainings, including panels and peer group trainings, events like our private roundtables, and our studio work for outside compan... → Read More