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Past articles by Digital:
How to get 1 in 5 dollars back on brand search
If you’re a PPC advertiser, chances are your company is throwing money away on brand terms. Don’t let your budget go to waste! Download this guide. → Read More
The GA4 migration deadline is right around the corner
The deadline to opt-out of the Google Analytics 4 auto migration is February 28. This 5-minute preparation guide will provide the insight and assistance you need to get started. → Read More
8 core elements of a winning inbound SEO program
Inbound SEO is the process of optimizing your marketing content to rank higher in search results so your audience can find and engage with your content easily. Download this guide from Conductor to find out how inbound marketing and inbound SEO work together and learn the 8 core elements of a winning inbound SEO program. → Read More
Choosing an SEO platform
Reduce the time and errors involved in managing organic search campaigns. → Read More
Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers. → Read More
Compare 15 leading SEO software vendors
SEO has become increasingly complicated with thousands, sometimes millions, of sites, images and keywords to manage and optimize. → Read More
The future of search: Capturing the hearts and minds of Generation Z
Search advertisers will need to adapt the way they market for the next generation of consumers, with 78% of Generation Z seeking authenticity as an important quality in brands that are advertising to them. To connect with new audiences, advertisers will need to become part of the conversation; they will need to understand the wider … → Read More
Data, Data Everywhere — But Where are the Campaign Insights?
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results? It’s now time to capitalize on the real … → Read More
Choosing the right marketing analytics solutions for your company
Which digital tools, techniques, and applications are going to drive your data-driven marketing efforts and fuel your competitive advantage this year and beyond? To answer this question, Cardinal Path compiled the Marketing Analytics Buyer’s Guide 2019 a shortlist of nine solutions that are tried, tested, and proven to help marketers deliver positive results against their … → Read More
The path to effective keyword targeting in Google Shopping
Search marketers know the value of search queries varies drastically from query to query. Metrics such as conversion rate or revenue per click (RPC) help uncover valuable search terms. However, even with this information it is difficult to optimize Google Shopping campaigns down to the query level without a strong, standardized process for evaluating performance. … → Read More
3 steps to signing more clients
Your agency may be using or considering a marketing automation platform to help your clients grow their funnels of customers or prospects and win more business. Despite using it for clients, however, many agencies are still not using marketing automation internally to support their own business development strategies. Marketing automation is hands down the best … → Read More
Make your content better with social media and marketing automation
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is going to be the playing … → Read More
Why search marketers need call tracking and analytics
While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your customer picks up the phone. Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now available to help marketers attribute digital marketing spend … → Read More
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days? Join our product experience experts as they explain the new rules for winning customer … → Read More
Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase. Isn’t it time to put your customer reviews to work to increase sales? Join our … → Read More
Building an attribution strategy
Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars. In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain a complete picture of the… → Read More
Are you wasting money on Google Ads?
Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. This is great news in concept, … → Read More
5 Steps for Competing with Digital Goliaths
Amazon, Wayfair, Walmart, Booking.com…. digital Goliaths dominate market share everywhere you look. It’s a universal challenge for smaller competitors across many different online sectors to claim search victory against these behemoths. But David ultimately defeated Goliath, and smaller brands today can still stand with these giants. The key is to leverage the competitive tools available … → Read More
How to Use Intelligent Site Search to Increase Conversions
Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before. … → Read More
Deliver a more relevant search experience
This guide from Coveo provides practical and easy-to-implement tips to deliver a more intelligent and relevant search experience, along with real-world examples from major brands that have implemented them. You will learn: The simple changes in design and functionality that will have a big impact. Why website search needs to be at the top of … → Read More