Veronica Summers
IBM
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Past articles by Veronica:
Gain Self-Sufficiency – Make Your Own Data-Driven Customer Decisions
What if you need faster insights or want to make data-driven decisions yourself, without relying on a data analyst? Become your own data practitioner. → Read More
The Belonging Brief 2: Purpose-driven communities
Brand marketing and purpose-driven communitiesWhat are the essential ingredients for community? When Jim Rouse first asked this question, he was on hi → Read More
Digital operations revolution — Who’s leading the pack?
The business case for digital operations is strong. The IBM Institute for Business Value (IBV) conducted in-depth interviews with executives to explore their experiences in digital operations transformation. Respondents said execution of their digital operations strategies and models has grown 29% in just two years. → Read More
Live Más: How eROI helped Taco Bell turn loyalty into a game
In a town celebrated for its individuality, craft beer and coffee culture, Portland, Oregon-based digital marketing agency eROI is known for using brand sto → Read More
Rethinking mobile customer behavior: Michael Trapani on brands breaking their app icon bonds
It’s no surprise that smartphone adoption is growing - more than 80 percent of all mobile phone users had smartphones in 2016. Watch as Michael Trapani offers advice on how brands can think outside the app and mobile customer behavior. → Read More
Buckle your seat belt: 4 IBM Amplify sessions you won’t want to miss
The ultimate driving machine Imagine yourself on the German Autobahn in a souped-up BMW M5 sport sedan packing a 560-hp twin-turbo V-8 engine that can go ze → Read More
Center-brain marketing: Loren McDonald dishes on marrying creativity with technology
Learn about the concept of “center-brain marketing,” which brings left-brain technical people and their tools and technologies together with right-brain creative people to achieve success in a future driven by machine learning. → Read More
What’s the definition of good design?
Vote for your favorite website design IBM has a history of design firsts. Shortly after Thomas Watson Jr. became president of IBM in 1956, he launched IBM&r → Read More
The year of the marketing technologist: Jeremy Waite sheds light on dark marketing
To successfully navigate dark marketing challenges, marketers must develop the skills to go deep on both creativity and analytics. → Read More