Yusra Siddiqui
Who What Wear UK
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Past articles by Yusra:
Notes From New York: The 7 Leading Trends to Know for Autumn 2023
New York Fashion Week is over, and our editor rounded up the standout trends to know from the collections for autumn/winter 2023. → Read More
I Scrolled for Hours, But Finding These 99 Items Under $99 Was Worth It
In a shopping mood? Our editor sifted through all our favorite brands and rounded up 99 items that are not only cool, but under $99. → Read More
From H&M to Totême, This French-Girl Trend Is Suddenly Everywhere I Look
Contrast trim has been a classic element of French style and is quickly popping up all over the market. Shop it now at every price. → Read More
Taylor Swift's Eras Explained: A Look at Her Style Evolution From 2006 to Now
Taylor Swift has gone through many style changes, often marked by the release of a new album. Take a look at every one of of the artist's "eras." → Read More
From House of the Dragon to The Crown, See 2022's Best On-Screen Fashion Moments
There were some stellar TV shows and movies in 2022, many of which had even more tasteful costume designs. See the best fashion moments, according to us. → Read More
Sorry Dresses, But I'm Team Party Pants—These 6 Outfits Prove Why
If you thought formal occasions only required dresses, we just might change your mind. Check out the formal outfits we found here. → Read More
Color Report: The 5 Shades Everyone Will Be Wearing This Winter
We rounded up the five color trends we think will be big this winter, from fuchsia to cobalt blue. → Read More
Bella Hadid Has Major Influence—7 Trends She's Made Famous This Year
Bella Hadid is an influential figure in fashion and has popularized many trends with her street style. See the standout trends she's sported in 2022. → Read More
These Trends Used to Be "Dated," But They're Set to Be Big for 2023
Fashion is cyclical, and the 2023 runways proved that statement more than ever. See the trends that used to be considered "dated" but are set to be big. → Read More
Gone Viral: The 8 Fall Trends That Have Blown Up on TikTok
We're always looking for the most popular trends on the internet, so we found eight that are going viral on TikTok for fall. → Read More
Oversize Sweaters Over Everything—Here Are 11 Ways to Style Them Flawlessly
Save these cozy yet stylish outfit ideas to wear with your favorite oversize sweater. → Read More
Rachel Green's Style Is Timeless and Chic—34 Fall Pieces She Would Buy Today
Rachel Green always had the best style in the '90s, and over 25 years later, we still agree. See the fall finds our favorite character would buy today. → Read More
This 50-Year-Old Mum Went Viral on TikTok for Her Style—See Her Summer Staples
TikTok is filled with style stars, but this 50-year-old mum has gone viral for her impeccable style. Read on to see her summer picks. → Read More
Gen Z Is Obsessed With Madelyn Cline—See the Summer Trends She's Loving RN
Read what Outerbanks star Madelyn Cline has to say about summer fashion—from the trends she's loving to her summer essentials. → Read More
If The Row Is Your Goal Aesthetic, Try These 6 More Affordable Brands
The Row is the epitome of luxury in fashion, so we rounded up six brands that offer similar looking pieces at a lesser price point. → Read More
I Used to Work at Nordstrom, and Now I'm an Editor—These 32 Picks Stand Out
Navigating the Nordstrom site can be difficult, so our editor who has worked at the retailer found the best picks to shop right now. → Read More
I Lurk on TikTok Daily—These 7 Summer Trends Are Going Viral
We're always looking for the most popular trends on the internet, so we found seven that are going viral on TikTok right now. → Read More
This Uncomplicated Summer Outfit Only Requires Two Pieces, and I'm Obsessed
Summer is all about easy and relaxed dressing, and I'm looking to this specific outfit formula to get me through the hot season. → Read More
Our Editors Always Get Compliments When They Wear These 11 Things
Out of all our drops, we rounded up our favorite picks from our line, Who What Wear collection. → Read More
Calling All 2022 Graduates: 33 Perfect Dresses to Wear On the Big Day
Graduation season is coming up, and here are the best dresses to shop for the occasion. → Read More