Marc Brownstein
The Drum
Philadelphia, PA, United States
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Past articles by Marc:
How the agency business trains us for anything
I recently invited a friend (Bill) and author of a new ‘How To’ business book to come speak to my agency, and share insights from his marvelously successful career. After I read his book, much of the advice resonated with me and applied to the marketing services industry as well. → Read More
Looking in the rear view mirror: Advice I would give to my 21-year-old self
You’ve heard people say, ‘If I knew then what I know now, I would’ve avoided a lot of mistakes.’ Looking in the rear view mirror, we’d all be more successful, but the notion of starting my career with a crystal ball fascinates me. → Read More
Why Agencies Should Race to the 'Middle'
Ready, Set, Go! Credit: iStock/photojournalis Agencies all over the planet are in training mode for one of the biggest competitions they will enter. They are stretching, bulking up and enlisting high-performing people around them to help push the limits. Agencies are essentially in a race to the middle. Middle of what, you ask? To where they need to be in order to strike the right balance of… → Read More
Five Ways Agencies Can Figure Out Their Role in Content Marketing
If there's one thing our industry can't get enough of, it's buzzwords. We love our jargon and because we use it so often, words often are applied in varying ways, with equally varying meaning. Case in point: content marketing. I'm sure there are some rolling eyeballs out there even at the mention of it. The phrase is wearing thin, but the impact of content marketed right can truly move the… → Read More
Four Burning Issues on the Minds of CMOs
CMOs worry about the same things we all do, writes Marc Brownstein, after a dinner with a group of CMOs who identified four burning issues. → Read More
How to Create a Modern Agency for the New Year
Here are five ways to re-engineer your agency so you are ready for 2016, Marc Brownstein writes. → Read More
How Wearable Technology Is Driving More Accountability
Wearable tech is driving more accountability as the ability to track everything grows. Four ways agencies can take a more disciplined approach to measurement. → Read More
Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share
It's time to go back to basics in order to regain market share, Marc Brownstein writes. Here are three strategies for marketers. → Read More
Four Areas Agencies Need to Embrace to Stay Relevant
At the recent 4A's Transformation Conference in Austin, there were plenty of buzzwords. Here are four areas small agencies must embrace. → Read More
The Race for Eyeballs is Wreaking Havoc on Small Agencies
The "eyeball economy" is wreaking havoc on small to mid-size agencies as they struggle to help clients reach the right customers. → Read More
Agencies: Specialize Your Way to Growth
Agency specialization is a sure way to growth, writes Marc Brownstein. Here are three steps to taking a vertical approach. → Read More
How to Divide Labor Between Agencies and Marketers
As more communications tools get into the hands of client-side marketers and their agencies, how should roles be divided? Marc Brownstein gives some tips. → Read More
The Brownstein Group Turns 50: Lessons Learned
The Brownstein Group, Philadelphia, turns 50 this year. CEO Marc Brownstein shares lessons learned in how to run a small agency. → Read More
Your Whole Agency Needs to Understand Your Clients' Business
It's time for agency staff to think as clients do and make decisions accordingly -- to anticipate a clients' needs and be able to act on gut instincts. → Read More