Brian Carlson
CMSWire.com
Simsbury, CT, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Brian:
Customer-Centricity and the Challenges on the Journey There
There is a lot of discussion around customer centricity and what an organization needs to do to shift its positioning to one focused on the customers’ needs. → Read More
4 of the Top Call Center Challenges for the Coming Year
The last 20 months has had a lot changes for all facets of business including call centers and 2022 is coming fast. Here are the biggest hurdles. → Read More
Call Center Technology Trends for 2022
Advances in call center hardware and software technology have enabled support teams to cut down many common call center issues. → Read More
How a CDP Can Optimize Customer Lifecycle Management
Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. → Read More
How the Customer Data Platform Industry Reconfigured During COVID
One of the main changes the pandemic has had on the industry is the types of CDP platforms that are being adopted and deployed. → Read More
A Guide To Customer Persona Creation
The use of customer personas in marketing is a critical and foundational step for businesses being able to map out their strategies. → Read More
Why You Need a CDP for Data-Driven Campaign Management
As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently. → Read More
Future-Proof Your Business With a Cloud-Based IT Infrastructure
The pandemic has served as a wake-up call for businesses, highlighting the need for agility & scalability that the right cloud-based infrastructure can offer. → Read More
Here Is How To Liberate Your Marketers From Mundane Tasks Using AI
In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations. → Read More
7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies. → Read More
CDP vs. DMP: Which is Right for Your Business?
DMPs and CDPs allow companies to create a detailed view of their customers so they can engage them with the right message at the right time. → Read More
What is a Customer Data Platform CDP?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience → Read More
Customer Data Platforms Best Practices and Challenges
The value a CDP can bring to your company is extensive, and a must-have for any company serious about running customer-centric, data-driven programs. → Read More
Tips for Evaluating, Setting Up and Supporting Your CDP
Here we answer the questions about setting up a CDP, integrating it into the rest of your martech stack, and supporting it in an ongoing basis. → Read More
LG G3 Smartphone Review
This video is a comprehensive review of the new LG G3 smartphone. → Read More
Car to Car Communication Technology
This video from CNET gives a brief overview of dedicated short range communication (DSRC) technology making its way into most cars in the near future. → Read More
How to Factory Reset a Samsung Galaxy S5
This short video shows you how to do a factory reset and wipe of all data on a Samsung Galaxy S5. → Read More
Why Native Advertising is the Greatest Thing Ever (Really, It Is!)
This video from 'Last Week Tonight with John Oliver' examines the new trend of native advertising which is taking the publishing industry by storm. → Read More
Amazon Kindle Flare - A New E-Reader for Book Lovers
This video is a short introduction to the new Kindle Flare, an advanced e-reader that tells strangers what you are reading. → Read More
The Hobbit: The Battle of the Five Armies - Official Teaser Trailer
This is the official teaser trailer for the final installment of The Hobbit trilogy. → Read More