Matt Van Hoven
Digiday
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Past articles by Matt:
The game that shames you into putting your phone down
MOB is an app that asks you to invite friends for a game, then gives everyone 15 seconds to lock their phones. The first person to unlock his phone loses. → Read More
Asics offers NYC marathoners 3D statues of themselves - Digiday
Asics, the shoe brand, is 3D printing 550 mini-statues of actual runners competing in this year's TCS NYC Marathon as a way to commemorate their efforts. → Read More
The Army's latest recruitment ploy: boy bands - Digiday
In the second video series created by Live Nation for a huge brand, the Army launched "Tour Ops: the Tech Behind Rock on the Road," last week. → Read More
Dreading school? Sonic sums up summer reading classics in 10 words - Digiday
Sonic recently asked fans to give them the title of a summer reading assignment, so they could provide a sly 10-word recap. → Read More
A 3D printed elephant that is also a petition - Digiday
World Animal Protection, an organization that seeks to end the suffering of animals, found a creative way to ask people not to support elephant tourism. → Read More
These ex-reporters want to save 'brand journalism' - Digiday
Knock Twice is a hybrid tech PR and content shop that creates what they call "journalistic content" -- using tools typically reserved for reporters. → Read More
These ex-reporters want to save 'brand journalism' - Digiday
Knock Twice is a hybrid tech PR and content shop that creates what they call "journalistic content" -- using tools typically reserved for reporters. → Read More
Pitch deck: How Snapchat is selling itself to marketers
An inside look at at how Snapchat is pitching itself to brands and agencies. → Read More
Pitch deck: How Snapchat is selling itself to marketers
An inside look at at how Snapchat is pitching itself to brands and agencies. → Read More
Here comes Gen Z: What marketers need to know in 5 charts
Just as marketers are coming to terms with the millennial wave of digital natives, another is creeping up right behind them: Gen Z → Read More
How brands are reaching millennial moms
There are 90 million millennial moms in the U.S., with a spending power of $200 billion. Bottom line, brands can't afford to get them wrong. → Read More
These brands are winning the World Cup on Twitter
Encore Alert recently completed a study that gives a sense of what worked and what didn't during the World Cup → Read More
5 digital brand extensions that work
Brands often take it upon themselves to give consumers new ways to use their products, often to little effect. Here are five that got it right. → Read More
These brands should be calling Tim Howard right now
We asked five agency execs to come up with Howard-related slogans for companies outside the typical sports categories. → Read More
MLS turns soccer stars into superheroes -- literally
The notion that athletes are heroic is nothing new. Now, Major League Soccer has brought that idea to life in a new digital campaign for the World Cup. → Read More
MLS turns soccer stars into superheroes -- literally
The notion that athletes are heroic is nothing new. Now, Major League Soccer has brought that idea to life in a new digital campaign for the World Cup. → Read More
How HelloFlo's honest approach led to a product extension and education
How HelloFlo is hoping to parlay its viral video success into an honest approach to women's health education. → Read More
How Unilever is getting cozy with startups
Unilever has taken another step on its voyage into the tech world by launching the Unilever Foundry, a sort-of jobs board where start-ups with proven tech can apply to pitch their technology solutions. → Read More
Passion (and parodies) for Jordan Zimmerman contest video
Zimmerman Advertising's Jordan Zimmerman posted a video announcing a contest for a trip to Ft. Lauderdale to meet with Zimmerman himself. Cue the parodies. → Read More
When agencies launch their own products
Digiday recently spoke with four agencies that have taken on the challenges of launching a product outside their core business. → Read More