Sean Donnelly
Econsultancy
United Kingdom
Contact Sean
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Past articles by Sean:
Introducing the 10Cs of Modern Marketing Mindset –
Through interviews and a quantitative study of more than 800 marketers, it has been possible to build a framework that marketers can use to reflect upon and model their own mindset. → Read More
The Fundamentals of Modern Marketing Mindset
This report defines the components of a marketing mindset, and provides guidance on how to instil a strong marketing mindset in organisations. → Read More
Rory O'Connor, Founder and CEO of Scurri, on how retailers are adapting during Covid-19 –
Rory O'Connor is the founder and CEO of Scurri, a provider of ecommerce delivery management software. We caught up with him to find out his view on the long-term trends affecting retail. → Read More
How Marketers Learn –
This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy. → Read More
Skills of the Modern Marketer Best Practice Guide
This report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment. → Read More
Demystifying the hype around blockchain for marketers
Innovative companies and their marketers need to understand blockchain to gauge its potential impact. Sean Donnelly discusses some of the use cases of blockchain for marketers. → Read More
Marketers, beware these six misconceptions of AI
The subject of AI is mired in hype. → Read More
What marketing leaders can learn about professional development from the military
While conducting research for Econsultancy’s How Marketers Learn report, I spent some time wondering about what company or industry represented best practice in terms of providing development opportunities to its staff which in turn would result in a more effective organisation. → Read More
Programmatic in 2017: An interview with Getintent’s George Levin
Programmatic advertising continues to grow rapidly, but despite a lot being written about it and a range of conferences dedicated specifically to the topic, it would seem that marketers still need to educate themselves on what programmatic is, how it can be deployed strategically and how best to manage it. → Read More
Why marketers need to consider the difference between training and education
Econsultancy has just published a new report titled How Marketers Learn. The research sought to identify how marketers are approaching their professional development and whether they are getting the necessary support from their employers. → Read More
Get a free copy of our report into how marketers learn by completing the short survey
Econsultancy would like to invite marketers working at all levels to participate in a short survey about how marketers learn. → Read More
Get a free copy of our report on how marketers learn by completing this short survey
Econsultancy would like to invite marketers working at all levels to participate in a short survey about how marketers learn. → Read More
How the Internet of Things will fundamentally change marketing
A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT). → Read More
How the Internet of Things will fundamentally change marketing
A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT). → Read More
The case for chatbots being the new apps
“Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016. → Read More
Why marketers need to pay attention to the Internet of Things
Last week I attended Web Summit, now one of the world’s largest tech conferences. → Read More
Three ways to avoid being disrupted in an age of innovation
Last week I attended Wired 2016, along with other assorted academics, scientists and all sorts of curious minds in between. → Read More
Making the business case for programmatic advertising
The first banner ad appeared on Hotwired.com, the original website for Wired Magazine all the way back in 1994. → Read More
Getting started with programmatic? Here are some tips from the experts
Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases. → Read More
How programmatic advertising is helping drive the digital transformation agenda
Programmatic may be the most exciting thing to happen in marketing since brands started to advertise on the internet. → Read More