Mark Renfree
PRNEWS
Newark, NJ, United States
Contact Mark
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Mark:
[VIDEO] Dwayna Haley and Neil Foote talk with PRNEWS about Diversity in Communications
Porter Novelli SVP Dwayna Haley and Neil Foote, president of the National Black Public Relations Society, talk to PRNEWS Editor Seth Arenstein about diversity in communications. → Read More
How to Determine Whether TikTok is Right for Your Brand
Should your brand use TikTok? We set out to help answer that question with yesterday’s TikTok: Best Practices & How to Make it Work for Your Brand During the COVID-19 Pandemic webinar. → Read More
How PR Can Break Through COVID-19 News Fatigue
As news fatigue sets in, communicators are left with an uphill battle. The situation changes daily, with deaths and infections ever-increasing and new policies and information about how individuals can stay safe being updated constantly. People still need information, the challenge for PR is to make sure they get it. → Read More
The Case for Cancelling the Phrase 'We Missed the Mark' in Apologies
“What is the mark? I mean anyone with eyes can see how offensive this is. Not one person on your staff objected to this? Wow." → Read More
Why You Need a Social Media Kill Switch During a Crisis
A kill switch is especially important in the immediate aftermath of a crisis. If someone is out of the loop, he/she might post regularly scheduled content. → Read More
Why You Need a Social Media Kill Switch During a Crisis
A kill switch is especially important in the immediate aftermath of a crisis. If someone is out of the loop, he/she might post regularly scheduled content. → Read More
PRNEWS Honors Year's Top Communicators at PR People Awards
At the 2019 PR People Awards and Rising Stars 30 & Under Awards PRNEWS put the spotlight on the communicators behind some of the year’s most impactful work. → Read More
SEO on a Budget: How to Stay Searchable Using Free Tools
With a little effort, what’s freely available online can give you the same results as the heavy hitters in the industry. → Read More
3 Ways to Get Reporters to Read Your Pitches
At this point, everybody knows the score. Journalists are doing more with less and they don’t have time for copy-and-pasted press releases. You're wasting their time and you're wasting your own. Boring pitches, poorly targeted pitches and fluff help no one. → Read More
Is Podcasting Right for Your Brand? Tips From The Experts
Whether you’re jumping into podcasting as a producer or a guest, two things should have already happened: you decided on a great story to tell and how to tell it. But if the "how" is via a podcast, how can you be sure that's the right choice? → Read More
How to Research the Reporters You Want to Pitch
By researching smarter, not harder, PR pros can make sure their pitches get in front of the right set of eyeballs. → Read More
Want to Be the Perfect Public Speaker? Follow These 10 Rules
It's not all about eye contact or presence. Public speaking is like an expensive watch: There’s an almost incalculable amount of highly intricate machinery working behind the scenes to keep it running smoothly. The speaking—like telling time—looks effortless, but it takes many highly coordinated pieces to function. If you are representing your brand on stage, here's how you make sure you're… → Read More
3 Tips to Successfully Measure Visual Social Media Campaigns
For communicators looking to implement visual campaigns across the social spectrum, there’s no shortage of things to consider when building a measurement framework. → Read More
Campaign Communications: A Look at Obama’s Social Media Success –
As the nation braces for November, it will be interesting to see how Obama’s social media savvy is deployed to help the Democrats stay in the White House. → Read More
3 Keys to Snapchat Success From DJ Khaled
There’s perhaps only one personality on Snapchat that truly embodies the philosophy of the platform: DJ Khaled. → Read More
Campaign Communications: Social Listening Fuels Race for White House
Presidential campaigns can offer PR pros examples of how to use social listening to deploy the best messaging to the best audience at the best time. → Read More
3 Things to Remember When Considering Messaging Apps
Now that audiences are well established on messaging apps, the companies behind them are moving from a focus on messaging to commerce and business needs. → Read More
4 Ways to Put More Business Thinking Behind Social Campaigns
Even though C-suites now know they need to be on social, many ROI-focused executives still don’t see the value. But it doesn’t have to be this way. → Read More
PR News Honors Its 2016 Social Media Award Winners and Honorable Mentions –
PR News honored the 2016 Social Media Award winners and honorable mentions at an awards luncheon on June 6 in Miami. → Read More
How Did Bernie Sanders Get So Good at Social Media? –
Despite Bernie Sanders’ struggles in the primary race, his success with social media is impressive. Without social, many Americans wouldn't #FeelTheBern. → Read More