Kevin George
Curatti
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kevin:
Visual Email Marketing Tips To Garner Maximum Conversions
According to Venngage, 51.4% of marketers said 91-100% of their content included visual content in the year 2021. This is around 5% higher than that of 2020. Be it social media posts, emails, landing pages, blogs, or print media, marketers use visuals for every channel. Out of all these channels, emails boast the highest ROI of $36 for every $1 spent. So, you must make sure that your emails… → Read More
Hyper-personalisation Email Strategies to Improve Conversions
Remember the “Spotify Wrapped” campaign for 2021? Source That’s a classic example of a hyper-personalised marketing campaign. It considers the user’s year-round activity and then targets them with content curated exclusively for them. You can apply the same tactics to email marketing too. Often, marketers feel that this is a heavy investment and shy away from it. However, that’s not true. With… → Read More
3 Email Design Trends for Content Marketers To Use in 2022
Check out three email design trends that will rule 2022 – Content Marketing Institute → Read More
10 Things to Think About When Using Email Marketing
Email marketing experts share 10 things you should be thinking about in 2021 – Content Marketing Institute → Read More
AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]
The introduction of AI in Email Marketing tools has given an already powerful marketing tool a serious boost. Read this article to learn more... → Read More
Choose the Right From Name and Stand Out in the Email Inbox
Your email subscribers recognize you according to the from name or sender name. It significantly influences the recipient’s decision to open the email. While your from name should be familiar for the subscriber, you should be able to harness the power of your brand name and marketing efforts. When it comes to email open rates, the most important aspect is whether the recipients trust the sender… → Read More
Switching from an ESP to Marketing Automation: Make the Move Now
It can be really difficult to find the “perfect” email service provider that matches all your needs, particularly in the present times when most of the email platforms are changing into full-service marketing platforms. Smaller ESPs in stark contrast to the bigger ESPs have limited features with technical issues. The objectives of every business are different, based on the size of the company,… → Read More
Evolution of Landing Pages: How Have They Changed Over Time
A landing page, as the name itself suggests, is a web page that you land upon after clicking on a search engine optimized search result, marketing promotion and email or an online advertisement. In fact, a good landing page is a great way of boosting your business’s lead generation and click-through rates. In addition, it doesn’t only give a good online experience but also gives your customers… → Read More
Pre and Post-Send Deliverability Tools: A Stitch in Time Saves Nine
How would it feel if you invest all the time and effort in creating an email campaign, but it does not get delivered to the recipient? That is the biggest blasphemy for any email marketer. If your email reaches the spam folder rather than the inbox, all your efforts will do down the drain and it will not get read. Consequently, the purpose of sending the image will be defeated and your email… → Read More
Dark Mode Designs: The Future of Email
There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed in dark background colors and light foreground. Dark mode is often confused with color inversion. Several themes in the digital marketplace enable… → Read More
Email Localization Campaigns – Designing them Right
With around 280 million emails being sent every day across the world, it is quite clear that emails are a… → Read More
Top 10 Christmas Email Inspirations of 2019
If you’ve been following our blog closely, you might recall that we had done a Christmas inspirations blog last month to help you with your Christmas email designing. So, you might be wondering, why one more? Well, these are the emails that have graced our inbox this month, and we thought they’d give you a better idea of what exactly your competitors are up to this holiday season. Monks’… → Read More
Gaining More Exposure for Your App with Email Marketing
The exponential increase in the number of mobile apps across app stores suggests how often they are used, and the kind of variety that is available in the market. With the plethora of apps, you are never short of features that can help you out with simple as well as complex tasks. The most crucial task related to an app happens to be marketing it. Without the right marketing abilities, you won’t… → Read More
Is Your Landing Page Design Broken? (Learn More With Examples)
Irrespective of your business size, landing pages help you move people through every stage of the buyer’s journey. But it’s… → Read More
Webinar Emails: What You Need to Know?
Hosting a webinar can guarantee good lead generation for your business. However, putting together a good webinar requires not just good material, but also efforts into marketing the same. You will need to work on a good email strategy that will help target the right segment, and get them to sign up for your webinar. If you want to get a larger following for your webinar and convert them, you… → Read More
Staffing Right for Your Email Marketing Team
If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of resources often leads to vanilla email programs that might fail to get you the expected results. On the other hand,… → Read More
Designing Email for Visually Impaired Subscribers
At least 2.2 billion people are suffering from visual impairment or blindness. However, with the medical and technological advancements, they… → Read More
Will Chatbots Kill Email Marketing?
With around 3.7 billion active email users across the globe, leveraging emails the right way can definitely help businesses reach new heights of success. In fact, email advertising spending has already reached a whopping 350 million U.S dollars in 2019. So, it wouldn’t be wrong to say that email marketing is one of the main marketing channels. However, with the emergence of some new marketing… → Read More
Landing Page Optimization Tips (Backed by Psychology)
Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages. Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert a stranger into a qualified lead. So what do you do to craft a landing page that converts? The answer to this is – craft a… → Read More
Deciphering the Essentials of BIMI
Did you know that the number of global email users will be over 4.1 billion by the end of 2021? What does this stat mean for email marketers? It means that as a sender it’s time for you to stand out and get your subscribers to react to your messages rather than just focusing on increasing the volume of emails delivered in the inboxes. A recent report states that almost half of the users have to… → Read More