Jerry Ascierto
SME Digital
New York, NY, United States
Contact Jerry
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jerry:
How to Safely Buy Fast YouTube Views
Buying views for your YouTube videos will let you attract organic and real views, enhance your reputation, and improve your current ranking. Buying YouTube views, on the other hand, may bring some issues most especially...read more → Read More
How Arby's Uses Social Listening to Understand (and Delight) Its Audience
To Josh Martin, social listening is as much an art as it is a science, equal parts data and gut instinct. The senior director of social media for Arby’s uses social listening techniques to monitor...read more → Read More
Why Brands Will Like the Redesign of Snapchat’s Redesign
Snapchat is working on a tweak to its much-maligned redesign that harkens back to the way the platform once was—with user-generated Stories on the Discover page, right next to branded content. → Read More
KPI Cheat Sheet for 4 Specific Brand Goals
Here's a list of the KPIs aligned with four main business goals, including measuring brand reputation and sales leads. → Read More
KPI Cheat Sheet for 4 Specific Brand Goals
Here's a list of the KPIs aligned with four main business goals, including measuring brand reputation and sales leads. → Read More
For Brands, YouTube’s Reach and Low Cost Still Outweigh Risk of Ads Running on Embarrassing Channels
YouTube is once again in hot water for running ads on channels promoting disturbing content, a CNN investigation has uncovered. → Read More
58% of Micro-Influencers Say Instagram Is the Most Requested Channel From Brands
A new research report quantifies how brands are engaging with micro-influencers, including which platforms they're focusing on and how much control the brand gives them over content. → Read More
Google Workers’ ‘Business of War’ Letter Pits Employee Values Against Bottom Line
Some Googlers are going on the offensive against one of the tech giant’s most powerful customers—the U.S. Department of Defense. → Read More
Weber Shandwick's Crisis Work for MSU Raises Questions Around Client-Vetting Process
Weber Shandwick’s crisis management work for Michigan State University (MSU) has come to light, dealing a blow to the industry’s reputation—and raising questions about the agency’s client-vetting process. → Read More
Facebook’s Reputation Takes Another Hit With Cambridge Analytica Revelation
Facebook is nursing yet another hit to its reputation as it manages the fallout from a scandal involving leaked data from nearly 50 million users. → Read More
Not Going to SXSW? Here Are 5 Live-Streamed Sessions You Need to Follow
For those unable to attend this year's South by Southwest, here are five fascinating live-streamed interviews and sessions that communicators will want to catch to experience a bit of the magic happening in Austin next week. → Read More
A Few Common Writing Mistakes You’re Probably Still Making
Many communicators undermine their brand’s message—and their own credibility—by stumbling over some common but easily avoidable linguistic hurdles. → Read More
How Brands Can Survive and Thrive in the Post-Organic Apocalypse
The "Facebook Apocalypse" dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order. → Read More
Delta and FedEx Find Neutrality Impossible in the Gun-Control Debate
Delta and FedEx quickly found that when it comes to an issue as controversial as gun control, you can’t have it both ways. → Read More
Never Mind the Snapchat Petition, Here Are the Redesign’s Benefits
While the redesign of Snapchat has caused a fierce resistance among its user base, creators and brands are poised to benefit from the facelift. → Read More
The KISS Approach to Creating a Podcast: Keep it Simple, Sister
It's easy to get overwhelmed when you first consider launching a podcast. But the key is to keep it simple, say the sisters behind the Sis & Tell podcast. → Read More
Why Velcro Companies Sticks to Working With Legal When Dealing With Influencers
While it can be a challenge just to identify the right brand ambassadors, the importance of vetting potential influencers—and the involvement of your brand's legal department in the process—can't be overstated. → Read More
3 Ways Unilever Benefits From Its Threat to Pull Facebook, Google Ads
Unilever is threatening to pull ads from the likes of Facebook, Twitter and Google—but the way the consumer goods giant conveyed that message has been as powerful as the message itself. → Read More
Twitter’s in the Black But Flat, While Snap’s in the Red But Surging
Twitter delivered a profitable quarter for the first time in its history, beating Wall Street’s expectations with fourth-quarter net income of $91 million. But the cheery news was tempered by the fact that its user growth is stagnant, and even falling in the U.S. Meanwhile, in a tale of two platforms, Snapchat is still bleeding money, yet its user base, particularly among Gen Z, is on the ascent. → Read More
5 PR Views of the Stock Market Plunge
We asked five communicators who specialize in IR and crisis communications how they're approaching messaging during the stock market crisis. → Read More