John Harrington
Campaign
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Past articles by John:
Remember these? From BrewDog to BK, five IWD campaign missteps
For better or worse, International Women’s Day (IWD) has become a busy time for brand campaigns, but over the years many have missed the mark. Here are some of the worst. → Read More
Super Bowl 2023: Brands largely stick to playbook but innovation shines
The mega-budget, all-American adstravaganza hit airwaves and screens last night (UK time) as brands made their annual bid to grab attention as Super Bowl fever took hold. → Read More
Ogilvy names UK influence lead
Ogilvy UK has promoted Imogen Coles to UK influence lead following what the agency called an ‘unprecedented year of growth’ at its influencer specialism. → Read More
Brands urged to ‘read the room’ as nation mourns the Queen
Brands urged to ‘read the room’ as nation mourns the Queen Brands have been advised to tread carefully on social media as a period of mourning for the Queen begins, amid a backlash at posts from some brands. → Read More
Ogilvy PR ups Rahul Titus to new global influence role
Ogilvy PR ups Rahul Titus to new global influence role Ogilvy PR has promoted UK and EMEA head of influence Rahul Titus to the new role of global head of influence. → Read More
Next 15 in talks to buy Engine Group
Next 15 has confirmed it is in talks to buy Engine Group, the owner of ad agency Engine Creative. → Read More
Super Bowl 2022: touchdown for brands that regained focus
Often seen as a bellwether of wider marketing trends, this year's Super Bowl campaigns point to corporate America and the marcomms industry rediscovering confidence and direction after a slightly haphazard 2021. → Read More
Facebook corporate becomes Meta
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse. → Read More
One in three marcoms staff eyes career change
New research highlights shift in attitudes to working practices → Read More
'Indefensible' – Birmingham City FC slated for 12-month unpaid media and marketing placement
Position, which offers expenses only, will require candidates to 'work unsociable hours where applicable' and 'contribute to the creative process, turning ideas into practical content'. → Read More
Cannes Lions entry numbers dip as focus shifts to short-term Covid-era work
Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies. → Read More
Spotify, SodaStream, Virgin Radio: Pride Month campaigns round-up
From branded clothing collections to themed music playlists, here are how some brands are marking Pride Month in June. → Read More
M&C Saatchi reports 'stronger than anticipated' trading and new £47m financing deal
The group has cited 'robust' new-business performance → Read More
Purpose Awards EMEA 2021: shortlist revealed
Facebook named as exclusive partner for this year's awards scheme. → Read More
What made Weetabix baked beans a viral hit – from the agency behind it
Activity was handled by Frank PR. → Read More
Super Bowl 2021: brands play it safe but creativity still shines through
While it may not resonate as strongly this side of the Atlantic (we have our own oval ball-based competition at the moment, thanks), the Super Bowl nevertheless provides a valuable insight into creative campaign trends more generally. → Read More
ASA tells brands and influencers not to use misleading beauty filters
The Advertising Standards Authority's action follows complaints it upheld relating to Instagram stories. → Read More
John Lewis customer experience chief exits retailer
Peter Cross joined business in 2013. → Read More
Captain Sir Tom Moore turns podcast host in Cadbury and Age UK
Show is part of brand's 'Donate your words' campaign. → Read More
Marketers boost influencer spend but are nervous of 'activist influencers'
More than half (55 per cent) of marketers are anxious about working with social-media influencers who are vocal about social and political issues. → Read More