Michael Martinez
Advertising Age
Detroit, MI, United States
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Past articles by Michael:
Ford hires Lisa Materazzo from Toyota as CMO
The automaker also announced new roles for two members of the founding family, Elena Ford and Will Ford. → Read More
Elon Musk and Ford CEO Jim Farley announce EV collaboration on Twitter Spaces
Ford EVs will connect to 12,000 Tesla superchargers. → Read More
Ford splits EVs and gas-powered vehicles into two units
The EV unit will be called Ford Model e, while Ford Blue will handle internal combustion engine vehicles in a reorganization aimed at increasing profit margins and ensuring that both powertrains succeed. → Read More
HBO'S 'Last week tonight' was behind this viral Ford dealer ad
Following a challenge by John Oliver, a small-town Minnesota dealership agreed to make the spot, script unseen → Read More
Ford dealer ad written by HBO's ‘Last Week Tonight' goes viral
The commercial is airing in Minnesota this week and was uploaded to the show's YouTube channel as a "web exclusive" video. It had racked up nearly 3 million views as of Thursday morning. → Read More
See how Ford announced its new $7 billion electric vehicle plants
One site will focus on pickup trucks. The other will feature twin battery plants. More than 11,000 jobs are expected to be created under a $11.4 billion project designed to make Ford an EV leader. → Read More
Ford hires global brand merchandising director to boost offerings like NFTs
Alexandra Ford English will 'create an expanded collection of branded offerings for passionate fans of the Blue Oval.' → Read More
New York auto show canceled amid rising COVID-19 cases, new restrictions
This marks the second-straight year the New York show has been canceled due to the coronavirus. Organizers expect the show to return in April 2022. → Read More
How Biden got to drive Ford's electric F-150 before its unveiling
Ford's communications team wasn't notified that the president might want to take a spin until hours before he arrived in Dearborn — and it wasn't certain until minutes before his speech. → Read More
Ford's latest campaign stresses unity following Capitol riots
Ford Motor Co. today will begin running new 30- and 60-second ads that stress unity following riots this month at the U.S. Capitol that left 5 dead. Called "Builders," the spots focus on the ability of Americans to come together and create, featuring images of construction workers, nurses, firefighters and other volunteers. "Look to the builders," actor and pitchman Bryan Cranston says in the… → Read More
Ford to run ads stressing unity following Capitol riot
The spots, called "Builders," will debut Saturday during college basketball on Fox. The spot is the latest in Ford's "Built for America" series of commercials that began running last year. → Read More
Ford's marketing director to become CEO of FordDirect
Matt VanDyke will take over the digital lead-generating company Feb. 1 → Read More
Ford sales and marketing boss Mark LaNeve leaving company
Mark LaNeve, 61, is leaving to pursue the "next chapter of his professional life" after a nearly six-year tenure during which he forged a close relationship with Ford's dealers. Frick will oversee sales, customer care and dealer relations for the Ford brand in both Canada and the U.S., effective immediately. → Read More
Ford ad calls out Chevy, Jeep, Toyota over California emissions
It's part of a new campaign meant to highlight in a more aggressive way the steps Ford is taking to combat climate change and reduce tailpipe pollution. → Read More
Ex-marketer Jim Farley to take over as Ford CEO
Jim Hackett to retire effective Oct. 1 ending a 3-year stint leading the automaker. → Read More
Ford pursues ‘deeper dialogue’ with employees on racism
‘As long as we have the privilege to breathe, it's on all of us to summon new levels of empathy and humanity,’ top leaders say in company email. → Read More
Watch the ads Ford is running as it reopens plants
"We want to strike a note of optimism as we start to get back to work," says Kumar Galhotra, president, Americas and international markets group. → Read More
Auto sales tank amid coronavirus outbreak
‘It’s pretty stunning how quickly the market changed,’ says J.D. Power analyst. → Read More
GM and Ford North American plants to shutter through March 30 in response to coronavirus
Ford Motor Co. and General Motors said that all manufacturing sites in the U.S., Mexico and Canada will close through at least March 30 as the automakers battle the coronavirus pandemic. GM said it will begin cutting production today in a cadence. Ford has already pulled its national vehicle advertising in favor of a coronavirus response campaign from Wieden & Kennedy New York. “We’re… → Read More
Ford to complete 7,000 salaried job cuts by September
The cuts will save the automaker an estimated $600 million a year. → Read More