Rocket Post
SteamFeed
Contact Rocket
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Rocket:
How to Increase Your Pinterest Visibility
Pinterest is a favorite among brands due to the selling power of the pinning paradise platform. (Say that 5 times fast.) The average shopper spends $60 when coming from Facebook, compared to $140 from Pinterest. The visual bookmarking network will sell products and drive traffic, but it is the marketer’s job to get the right … → Read More
The Kinds of Photos Your Instagram Followers Want to “Like”
Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes … → Read More
How to Increase Your Website’s Referral Traffic
Traffic: every Los Angeles commuters’ worst nightmare, but every brand’s dream. There are dozens of ways to generate clicks to a website including social media avenues, referral links from other websites, paid campaigns, and so much more. The chief segment of traffic, which includes the aforementioned sources, is referral traffic. Referral traffic refers to the … → Read More
8 Ways to Generate Blog Content Ideas
Whoever said coming up with blog content ideas is easy must be new to the job. Generating smashing hit subjects on a daily or weekly basis is a challenging proposition, and there’s no one right way to go about doing it. However, there are a few hidden secrets that we regularly employ here at Rocket … → Read More
Hashtag Strategies for Dummies
Hashtags are a key component to a social media approach. However, done poorly, hashtags can make a brand come across as uncalculated and well, a dummie. Use this pound sign turned social the right way– avoid the errors that can destroy any strategy by following our list of do’s and dont’s for hashtagging. #Don’ts Don’t … → Read More
Grammar Mistakes That Can Ruin Your Content
Letting grammar mistakes live in published works online is one way to delegitimize a brand. With a little practice and know-how, though, grammar mistakes are an easy fix. And trust us, they need to be fixed! Keeping these mistakes around is a quick way to sabotage your content marketing efforts. Let’s take a look at … → Read More
The Content Marketing Trends To Keep An Eye On
We’re half way through 2014; we’ve broken down some of the most trending and ground breaking marketing trends in the social sphere. Check out these 5 exciting trends that we’re keeping an eye on for the rest of the year. → Read More
Facebook Gone Wrong: 5 Fails Brands Can Learn From
They say there’s a fine line between insanity and genius. You could say the same fine line exists between brilliance and failure on the colossal social network that is Facebook. Taking risks with posts on Facebook can sometimes help a brand take their social media presence to the next level. However, those same risks, if … → Read More
Is Your Brand Missing Out on Pinterest’s Secret Boards?
Brands love Pinterest for the social network’s ability to drive sales, but did you know that the platform is also an effective tool for collaborating and planning behind-the-scenes? Pinterest’s secret boards are a relatively new feature that allows users to create private boards where only select people can view and collaborate. For brands, these top-secret Pinterest boards provide a private forum… → Read More
Your Strategy Checklist: Is Your Social Media Outdated?
Staying up on trends and continually evolving a plan are essential to a successful social media marketing strategy. Therefore, it follows that an outdated social media strategy is an ineffective social media strategy. But what makes a social media strategy “outdated”? While there are plenty of things you shouldn’t make part of your social media strategy, there are a few techniques that once may have… → Read More
7 Key Elements to Master Google Analytics
Google Analytics is an essential building block to any successful website. Analytics tells you everything you need to know about how visitors are getting to and using your website. However, without at least a basic understanding of what to look for and how it works, Google Analytics can, at first, look like a completely foreign language. No need for any Spanish 101 classes though! Gaining a basic… → Read More
The 5 Reasons Why Your Blog Isn’t Getting Any Traffic
Blogging is an incredibly potent business tool for many reasons: content marketing, brand awareness, PR, SEO, and so on and so forth. But maybe you’ve encountered some issues with your company’s blog? You’ve sunk a lot of time, energy, and money, and you expect those investments to provide a worthwhile return (and rightfully so). Therefore, we’ve written up some solutions to common problems the modern… → Read More
Come Over to the Plus Side: Google+ and its SEO Benefits
SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most useful content available. There are a number of reasons why content marketers should be utilizing Google+, including the ability to start meaningful discussions in Google+ Communities and Hangouts. But… → Read More
The 3 Major Content Marketing Mistakes to Avoid
Content marketing has caught on with brands and marketers, but many content marketing strategies are doing it all wrong. Obvious mistakes include not focusing on search engine optimization, or *gasp*, drunk tweeting, but there are several not-so-obvious mistakes that can ruin any brand’s marketing strategy. Take a look at these three dreadful, yet common, content marking mistakes you need to avoid. Talking… → Read More
Say This 5 Times Fast: Your Twitter Marketing Cheat Sheet
Social media sites are the go-to place. Whether you’re in politics, a tech start-up, or you’re an entrepreneur, you belong on the crazy train if you aren’t taking full advantage of what social media can offer your brand. If you are any kind of a societal human, you have at least one social account. But are you on the second most popular social media site in the world? The one that is responsible… → Read More
Evergreen. Not Gum, But Content
You’ve heard the term “evergreen content” thrown around lately, and there are reasons for that. We’re in the age of information; we want it, we need it. Say you are curious about the subtle nuances of early 19th century Spanish architecture (hey, you never know!), and you want to confirm how many buildings Antoni Gaudi designed in Barcelona. So you Google-up, and come across an article explaining… → Read More
33 More Compelling Statistics That Will Power Your Marketing Strategy
Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy. A second edition of our previous fact post, here are 33 more riveting stats that could impact your strategies. * Pinterest drives twice the website referral traffic of LinkedIn, Google+ and Twitter combined. Tweet this! * There is a 50% crossover between Instagram and Twitter. Tweet… → Read More
The Worst Social Media Advice You Will Ever Hear
Everyone thinks they’re an expert on social media these days. Whether it’s a spammy direct message on Twitter advertising “I can get you 1,000 US followers for $5,” to someone coining themselves the Dalai Lama of Social Media. [It’s true: he's on Twitter.] To cut through the clutter and stick to what’s important, (engagement, people!), I’ve broken down some of the worst social media advice ever heard. *… → Read More
Tips for Hosting and Attending Google Plus Hangouts
By now, you know that Google+ is the upcoming engagement haven of social media outlets. After all, it’s Hangouts are how Chef Dennis Littley is broadcasting his cooking show, Sarah Hill is talking all things military, and President Obama was able to host a “Presidential Hangout Road Trip” to answer questions and hear thoughts about his address to Congress on Friday; there’s no reason to not seize… → Read More
The Quick Guide to Pay Per Click Management
News flash: your business needs a strategy for brand awareness and promotion. The revamped savvy of pay per click search ads are the way to go, now that Google has changed their algorithms. Not convinced? People click on them more than any other form of digital advertising. PPC is where to invest in the world of SEO; think content-driven marketing made affordable. Here’s some food for thought for… → Read More