Ben Kunz
MediaPost
Connecticut, United States
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Past articles by Ben:
Question: Why Did The Ad Agency Exec Interview ChatGPT? 01/26/2023
The following Q&A includes real answers -- and at least one punchline -- from the AI chatbot on how ad pros should arm themselves for an automated future. → Read More
Branding Needs A Rebrand 10/19/2022
Let's call branding what it really is: future response. This new name will bring clarity and unity to the debates over what branding does. → Read More
Gen Z To Marketers: Ditch The Persona 10/07/2022
Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril. → Read More
Gen Z To Marketers: Ditch The Persona 08/23/2022
Gen Z-ers are highly diverse. Try to capture such diversity in a few personas at your peril. → Read More
The Real Keys To Brand Memes 03/03/2022
The biggest marketing memes create behaviors that coalesce into tribes by giving a defined group of people something they'll feel compelled to advance. → Read More
Marketers, Stop Apologizing: It's OK To Use Data 09/17/2021
Let's pause and consider something radical. What if it's OK to track consumers individually and personalize advertising? → Read More
It's Time to Unite Brand And Response Advertising 06/04/2021
Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning. → Read More
Opinion: Hiring talent? Look beyond the job description
What agencies need today are ‘O-shaped’ people. → Read More
Forget Pokémon Go, Marketers
The success of Pokémon Go signals five ways marketers can respond to the larger world of augmented reality, writes Ben Kunz. → Read More
Ad blocking may save digital marketing from itself
Don't fear ad blocking -- it will actually make the ad ecosystem work better. → Read More
Social growth stalling, Facebook wants to become your bank
News that Facebook added a send-friends-money button to its Messenger app may be a signal the social network is moving aggressively into the banking world. → Read More
Rebuttal: Dear Faris, you're wrong about banner ads - Digiday
Small levers and big players can both play positive roles in any ecosystem. Banner ads can work wonderfully. → Read More
6 semi-bold predictions for the iWatch - Digiday
Here are our predictions for what the new iWatch will (or at least should) come equipped with. → Read More
The evolutionary psychology of digital clutter
The dream of tech companies is to knit together a seamless, integrated system for our gadgets, phones and TVs that works for humans and one data pool that assists marketers. The only problem: Humans donât want that. → Read More
Donât Fall For The âInvisible Adsâ Charade - Digiday
Contrary to the conventional wisdom, digital ad spending is working better than comparable advertising channels. → Read More
Donât Fall For The âInvisible Adsâ Charade - Digiday
Contrary to the conventional wisdom, digital ad spending is working better than comparable advertising channels. → Read More
Introducing The Agency Plagiarists - Digiday
Plagiarism, that spineless beast of creative sloth, is running amok in agency land. → Read More
Introducing The Agency Plagiarists - Digiday
Plagiarism, that spineless beast of creative sloth, is running amok in agency land. → Read More
In Defense of Banner Ads
Despite widespread industry hatred, banner ads work just as well as most other forms of media, argues Mediassociates' Ben Kunz. → Read More