Rose Johnstone
InnovationEnterprise
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Rose:
How The Telegraph Approach Social Media Marketing
Wet sat down with Mike Wright, Head of Trending Content for the Daily Telegraph to talk about how publications can use social media to reach their readers. → Read More
Expert Interview: Milan Sud, Head of Innovation, AXA Partners UK & Irl At AXA
Ahead of his upcoming presentation at the Open Innovation Summit taking place in London on April 25 & 26, we spoke to Milan Sud, Head of Innovation at AXA → Read More
Apple Is Getting In On The Smart Home
The smart home market is dominated by Amazon and Google, but Apple is attempting to muscle in with its high-end HomePod and promising HomeKit technologies → Read More
What Is The Future Of Mobile Gaming?
The mobile gaming market is vast, and it’s about a lot more than just Pokemon Go. What is the future of an industry that relies heavily on casual users? → Read More
Understanding Emotional Intelligence In Digital Marketing
A lot of brands use audience segmentation in their marketing efforts, but truly understanding your consumer is the key to resonating with the different groups → Read More
Social Media Success Can Be A Poisoned Chalice
Having spoken to many digital marketing executives, it seems commonly accepted that it is fundamentally difficult to gauge the efficacy of a social media post → Read More
Expert Insight: 'Publishers Should Focus On Measuring The Metrics That Drive Results'
We sat down with Justin Barton, Vice President of Audience Development at iHeartMedia, to talk all things digital publishing, from vanity metrics to video → Read More
Why Brands Value Personalization
The challenge for marketers is to decide not whether personalization is right for their business, but how best to put it into practice in a way that suits them → Read More
Expert Insight: 'Data Is Central To Deciding Where We Are Spending Our Time'
Ahead of the Digital Publishing Innovation Summit, we sat down with Book of the Month's Jennifer Dwork to discuss the industry and her work within it. → Read More
Expert Insight: 'Horses For Courses, That’s Our Approach To Social Media'
Ahead of his presentation at the Chief Marketing Officer Summit, we sat down with Ram Kapoor to talk all things marketing, from social media to brand loyalty. → Read More
The Rise Of The Drones
Drones went from being seen as machines of death to expensive toys, but the truth is that they have some huge potential for the future of business and society → Read More
Expert Insight: 'There Is Not A 'One Size Fits All' Method To Managing A Multichannel Brand Strategy'
Ahead of his presentation at the Chief Marketing Officer Summit, we spoke to John Barnes, CMO/Vice President of Marketing at Sunburst Shutters & Window Fashions → Read More
Expert View: 'Every Comment Is A Chance To Talk With A Customer And Learn'
We sat down with Bob Purcell, Chief Marketing Officer at Purity Cosmetics, 100% PURE, to talk all things digital marketing, from personalization to social media → Read More
Expert View: 'Engagement Rates Are The Most Important Metric To Me When Measuring Success'
We sat down with Sipra Thakur, former head of digital and mobile marketing at IMAX to talk all things digital marketing, from social to personalization → Read More
Expert View: 'Great Marketers Are Cultural Anthropologists'
We sat down with Anna Fieler, Chief Marketing Officer at POPSUGAR, to discuss all things digital marketing, from social media use to the impact of data. → Read More
Expert View: 'Channel Management Is A Constant Juggling Act'
We sat down with Jen Martindale, Chief Marketing Officer at Yerba Buena Center for the Arts, to talk all things digital marketing, from personalization to tech → Read More
The Insurance Industry Needs To Work On Digital Strategy
The traditional insurance business model has proven remarkably resilient, but it could be under threat as innovative new startups pave the way for change → Read More
The Viability Of Sponsored Content
We are seeing a trend towards ad blockers which is forcing media companies to utilize native advertising, but to avoid disaster it must be done correctly → Read More