Ronan Shields, AdWeek

Ronan Shields



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Recent articles by Ronan:

Ad Tech Braces for More Investigations Into the Programmatic Supply Chain

Trade groups and publishers are setting out to map programmatic advertising's "unknown delta." → Read More

Why Do Publishers Only Get Half of Online Ad Spend?

A “groundbreaking” study—a term used by a report’s authors—found that publishers receive only a little more than half (51%) of advertisers’ spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem, which is also shared by their U.S. counterparts. The report, conducted by auditing firm… → Read More

Alphabet Posts $41.2 Billion Q1 Revenue Amid ‘Significant Slowdown’

Google’s parent saw strong performance the first 2 months, followed by a dip in March as the economic impact of Covid-19 took hold. → Read More

Google Reportedly Set to Halve Marketing Budget

Global pandemic repercussions will lead to “select” marketing efforts. → Read More

The Trade Desk Asks SSPs for a Single Supply Path to Publisher Inventory

The media industry’s biggest independent buyer gives sell-side players a week to improve efficiencies. → Read More

The Business Case for Apple and Google’s Social Altruism

The media industry can learn lessons from tech's preparations for a post-cookie world. → Read More

Can Ad Tech Provide an Alternative to Traditional Upfronts?

NYIAX inks deal with DistroScale to offer native video content for "upfronts every day." → Read More

The Coronavirus Crisis Has Torn Open the Pandora’s Box of Ad Tech

The coronavirus crisis has laid bare many of the preexisting issues in ad tech, and will accelerate a much-needed evolution. → Read More

MediaMath Lays Off 8% Amid Coronavirus Concerns

One of the leading independent DSPs confirms job losses amid compensation reductions as coronavirus crisis wreaks havoc on ad tech. → Read More

How the Ad-Tech Supply Chain Is Being Compressed and Evolving

Marketers want a leaner supply chain while maintaining addressability. → Read More

Teads Curbs Revenue Guarantees as Ad-Tech Industry Braces for Cuts

Platform invokes force majeure as GumGum proposes extended payment terms. → Read More

Brian Lesser Unexpectedly Steps Down as Xandr CEO: Report

Industry titan apparently exits AT&T ad unit just hours after unveiling its expanded audience targeting platform. → Read More

WPP’s GroupM Buys Data Science Firm Sandtable

This is WPP’s second acquisition in less than a month. → Read More

Customer Data Platform mParticle Raises $45 Million

Customer data platform will use capital injection to improve privacy-compliant offerings. → Read More

Kochava and LiveRamp Locked in Legal Dispute Over IdentityLink

The latest twist in the ongoing trademark dispute between ad tech rivals. → Read More

What Are the Prospects of the IAB’s ‘Great Collab’?

The trade org's attempt to harmonize publishing and ad tech is met with willingness—and some dissent. → Read More

Ad Tech Is Trying to Rebuild the Industry From the Ground Up

Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie. → Read More

How Ad Tech Is Bracing for Life After the Cookie

This comes after Google's recent announcement. → Read More

How The New York Times Is Revising Its Digital Playbook

The publisher plans to launch new ad tools based on first-party data in mid-2020. → Read More

The Sole Ad-Tech Player Riding the Privacy Wave

“We see industry change as a euphemism for LiveRamp opportunity,” says CEO Scott Howe. → Read More