Ronan Shields, AdWeek

Ronan Shields



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Past articles by Ronan:

Google Ads Rolls Out Performance Max Globally

Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%. → Read More

Alphabet Posts Q3 Revenues of $65.1 Billion

The Google-parent posts 41% year-on-year increase as regulation tightens. → Read More

Apple iOS 15 Has Marketers Poised for Hardship

Apple is rolling out iOS 15 which will have unknown consequences for marketers. → Read More

Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire

Uber has appointed Dr. Mark Grether as general manager of its advertising business. → Read More

Google Grants a Stay of Execution in the Death of the Cookie

Google has proposed a new timeline to withdraw support for third-party cookies with the online advertising giant now suggesting its market-leading Chrome browser will implement the process in 2023, instead of next year. → Read More

Apple's App Tracking Transparency Has Advertisers Scrambling

Apple customers are among some of the most desirable for marketers, given their willingness to pay more than $1,000 for a cellphone. They also collectively generate more than $500 billion a year in revenue via in-app billings, a statistic that inspires advertisers to pay top dollar for real estate on an iPhone. → Read More

What Now for Xandr?

The WarnerMedia and Discovery merger ends AT&T’s $85-billion bet on becoming a major TV player, but the telecommunications giant still has to grapple with the future of another multi-billion-dollar business unit. → Read More

Magnite Closes Billion-Dollar SpotX Deal

Magnite’s purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry. → Read More

Zeta Global Preps IPO With S-1 Filing

Zeta Global, an ad tech company co-founded by ex-Apple CEO John Sculley, is the latest company in the sector to reveal its plans to list as a public company. → Read More

Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation

Christie’s auction house is in the news today for becoming the first major auction house to offer a purely digital work of art with a unique NFT—and it did so with an eye-popping final bid of $69.3 million. → Read More

Google Just Dropped Another Privacy Bomb on Independent Ad Tech

The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. → Read More

Catalina Sues Quotient in a Clash of the Coupons

Catalina filed suit in a Florida Court this morning alleging that rival coupon and in-store marketing data outfit Quotient engaged in “illegal, below-cost pricing” practices that caused harm to both businesses and consumers alike. → Read More

Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV

Despite a year that saw it contend with the disruption caused by a global pandemic, threats from regulators and the challenge of leading the online ad industry toward a cookieless future, Google still managed to earn handsome revenues in 2020. → Read More

Smart AdServer Undergoes Ownership Overhaul

As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market. → Read More

Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult

Some pause ad spend, questioning when to return. → Read More

Amazon Marketing Cloud Enters Advanced Beta Testing

The new rollout is geared toward household brands. → Read More

What's Going on Inside Google Chrome's Privacy Sandbox?

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s. → Read More

Concerns Mount Over Google's Privacy Proposals

Once the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox? → Read More

Ad Tech and Privacy Lingo for Navigating a Post-Cookie World

New methodologies are bringing changes to online targeting. → Read More

Kepler Group Buys Programmatic Agency Infectious Media

The indie pairing is all about scale—and the hope that together, they can outpace holding group incumbents → Read More