Ronan Shields
AdWeek
Mexico
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Past articles by Ronan:
Google Ads Rolls Out Performance Max Globally
Google Ads has announced Performance Max, a service it claims will help advertisers bolster incremental reach by as much as 13%. → Read More
Alphabet Posts Q3 Revenues of $65.1 Billion
The Google-parent posts 41% year-on-year increase as regulation tightens. → Read More
Apple iOS 15 Has Marketers Poised for Hardship
Apple is rolling out iOS 15 which will have unknown consequences for marketers. → Read More
Uber Is Doubling Down on Its Ads Business With Its Latest Executive Hire
Uber has appointed Dr. Mark Grether as general manager of its advertising business. → Read More
Google Grants a Stay of Execution in the Death of the Cookie
Google has proposed a new timeline to withdraw support for third-party cookies with the online advertising giant now suggesting its market-leading Chrome browser will implement the process in 2023, instead of next year. → Read More
Apple's App Tracking Transparency Has Advertisers Scrambling
Apple customers are among some of the most desirable for marketers, given their willingness to pay more than $1,000 for a cellphone. They also collectively generate more than $500 billion a year in revenue via in-app billings, a statistic that inspires advertisers to pay top dollar for real estate on an iPhone. → Read More
What Now for Xandr?
The WarnerMedia and Discovery merger ends AT&T’s $85-billion bet on becoming a major TV player, but the telecommunications giant still has to grapple with the future of another multi-billion-dollar business unit. → Read More
Magnite Closes Billion-Dollar SpotX Deal
Magnite’s purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry. → Read More
Zeta Global Preps IPO With S-1 Filing
Zeta Global, an ad tech company co-founded by ex-Apple CEO John Sculley, is the latest company in the sector to reveal its plans to list as a public company. → Read More
Christie’s Isn’t Just Adopting NFTs as Part of Its Digital Transformation
Christie’s auction house is in the news today for becoming the first major auction house to offer a purely digital work of art with a unique NFT—and it did so with an eye-popping final bid of $69.3 million. → Read More
Google Just Dropped Another Privacy Bomb on Independent Ad Tech
The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. → Read More
Catalina Sues Quotient in a Clash of the Coupons
Catalina filed suit in a Florida Court this morning alleging that rival coupon and in-store marketing data outfit Quotient engaged in “illegal, below-cost pricing” practices that caused harm to both businesses and consumers alike. → Read More
Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV
Despite a year that saw it contend with the disruption caused by a global pandemic, threats from regulators and the challenge of leading the online ad industry toward a cookieless future, Google still managed to earn handsome revenues in 2020. → Read More
Smart AdServer Undergoes Ownership Overhaul
As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market. → Read More
Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult
Some pause ad spend, questioning when to return. → Read More
Amazon Marketing Cloud Enters Advanced Beta Testing
The new rollout is geared toward household brands. → Read More
What's Going on Inside Google Chrome's Privacy Sandbox?
Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the 1990s. → Read More
Concerns Mount Over Google's Privacy Proposals
Once the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox? → Read More
Ad Tech and Privacy Lingo for Navigating a Post-Cookie World
New methodologies are bringing changes to online targeting. → Read More
Kepler Group Buys Programmatic Agency Infectious Media
The indie pairing is all about scale—and the hope that together, they can outpace holding group incumbents → Read More