Ronan Shields, AdWeek

Ronan Shields


United Kingdom

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Recent articles by Ronan:

Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

In the name of protecting user privacy, Google is making life more difficult for advertisers. → Read More

Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend

The service aims to help marketers target more specific audiences and better prove ROI. → Read More

Not All Ad Fraud Originates Overseas. Law Enforcement Is Starting to Look Closer to Home

The myth of the foreign bogeymen defrauding the U.S. ad industry could soon be a thing of the past. → Read More

Martin Sorrell on Challenging the Ad Industry Giants He Helped Create

The S4 Capital executive chairman discusses in-housing, zero-based budgeting and reining in Big Tech. → Read More

ID5 Integrates With Prebid as Ad Tech’s Identity Wars Persist

The move is designed to bring scale to its independent identifier. → Read More

Why the IAB Is Creating a ‘Nutritional Label for Data’

The new standard aims to significantly improve segment quality. → Read More

The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout

Ad tech’s biggest independent player proposes ‘cutting off’ lower-tier DSPs. → Read More

How Media Buyers Are Downsizing Their Number of Ad-Tech Partners

Concerns over opaque practices prompt them to probe auction mechanics and reduce SSP relationships. → Read More

LiveRamp’s $150 Million Data Plus Math Deal Shows the Changing Demands of Television Ads

The addition will enable ‘next-gen TV currency,’ helping marketers correlate their ad spend to sales. → Read More

Trade Bodies Prep Ad Tech for a Tougher Regulatory Climate

The MMA and NAI want to draw a line in the sand on using consumer location data. → Read More

Ycor Pulls Out of Sizmek Auction, Paving the Way for Amazon

Weborama calls time on bidding, asserting company already ‘selected their preferred bidder.’ → Read More

Oracle, Accenture and Capgemini Join Forces to Clear Up Confusion in the CDP Market

The trio teams up as the industry converges on Cannes Lions. → Read More

Fox Joins Project OAR Consortium to Bolster Addressable TV Standards

Several top media agencies were also named to the advisory committee. → Read More

As Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Change

Index Exchange wants to lure buyers away from walled gardens with people-based solutions. → Read More

Connected TV Doesn’t Offer the Best of Both Worlds Yet

Ad tech’s bad actors are reemerging from the woodwork as demand for programmatic TV outstrips supply. → Read More

Apple Is Adding More Privacy Features for Location Tracking, Login and Email Signups

‘Sign In With Apple’ will give people a new way to log in to apps and websites. → Read More

How Serious Is Amazon’s Challenge to Google and Facebook?

Amazon’s purchase of Sizmek’s assets makes clear its ad tech ambitions—and the work ahead. → Read More

Amazon Confirms Sizmek Acquisition, Setting Course to Challenge Google

The soon-to-be-acquired company’s ad server business is second only to the search giant. → Read More

As CCPA’s Deadline Looms, Tech and Media Brace for Another GDPR

A preemptive federal law by 2020 seems unlikely, making CCPA readiness the industry’s No. 1 priority. → Read More

LinkedIn Buys Drawbridge as It Looks to Ramp Up Its Marketing Solutions Offering

Professional networking site will step up its cross-screen measurement play with its latest purchase. → Read More