Ronan Shields, AdWeek

Ronan Shields



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Recent articles by Ronan:

AT&T’s Xandr Prepares to Buy Clypd from RTL

Trade deal comes amid speculation over parent companies’ ad tech strategies. → Read More

AdFin’s Bid to Bring Transparency to Programmatic Ends as It Shutters Its Doors

Oct. 11 was the last day for the company’s remaining employees. → Read More

Ad-Tech Experts Call for Third-Party Verification After the Death of the Cookie

Google’s proposals for machine learning-based frequency capping are questioned. → Read More

Amazon’s Share of Search Ad Spend Forecast to Grow 30% in 2019

Google still dominates with 73% of the market, as overall search spending grows 18% to pass $55 billion. → Read More

How the CTV Sector Is Bracing Itself for the Upcoming Privacy Overhaul

Tech providers step in to help the TV sector juggle opportunity and responsibility. → Read More

Twitter Pauses Phone Number Matching After Security Lapse

Contact information provided by users to keep their accounts safe was used by marketers to target advertising. → Read More

The Trade Desk’s First Chief Trust Officer on Providing Assurance in an Era of Uncertainty

‘We all agree that grading your own homework isn’t fair.’ → Read More

When Two of the Biggest Names in Ad Tech Merge, What Comes Next?

The Taboola and Outbrain merger has been pegged as potential precursor to IPO, but erosion of competition concerns publishers. → Read More

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

Research shows hardened public attitudes about selling data, but rewards help. → Read More

How Ad Tech Is Grappling With Consumer Consent Issues

Changes are coming next year. → Read More

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Even the best journalism is having trouble attracting advertising dollars, but an ad-tech solution is in the works. → Read More

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off? → Read More

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants. → Read More

Inside the IAB Tech Lab’s New Consumer Privacy Proposals

Can new tech standards plus enhanced accountability save programmatic as we know it? → Read More

Xandr Adds Bloomberg and Vudu to Its Community

The ad-tech unit now counts 18 tier-1 media brands as part of its video marketplace. → Read More

How Oracle Is Acclimating to a Pro-Privacy Climate

Oracle is getting creative to offset losses following third-party data restrictions. → Read More

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Optimism over programmatic growth is muted by privacy headwinds, and more lessons from the weeklong conference. → Read More

Despite GDPR, Programmatic Advertising Is Still Growing in Europe

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco’s opening day. → Read More

How to Prove Value as Advertisers ‘Take Back Control’

S4 Capital chief Sir Martin Sorrell says that ‘every single client is looking at in-housing.’ → Read More

Goodway Group Names Paul Frampton as European Chief of Firm’s Performance Spin-Off

Former Havas chief to lead Control vs. Exposed amid global expansion. → Read More