Tim Dunn
The Drum
New York, NY, United States
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Past articles by Tim:
When data bites back
Hardly a day goes by without another piece of evidence that most businesses are woefully ill-equipped to manage the abundance of data that they now find resting uneasily in their care. A recent report by Dentsu Aegis Network found that, among CMOs and senior marketers, a data breach or misuse is the number one strategic risk they face today. → Read More
How Google Might Shape Next-generation Travel
Last week, Google held its annual I/O summit at its headquarters in Mountain View, Calif. Many developers, executives and experience designers gathered to see what's next in Google's sprawling and often experimental product roadmap. → Read More
IoT Extends Reach Into The Travel Market
While travel has been one of the first industries to move the bulk of its customer service and commerce online, we could now be on the edge of travel's next big evolution - the embedding of IoT devices as a core part of the travel experience. → Read More
Winning Instagram
Creating compelling and original content for social media is a challenge for most brands. In travel, we are, at least, gifted with the use of exotic locations, and a domain in which people have interest or passion. But nonetheless, it's hard to consistently come up with material that can continually divert an audience and prompt interest in what a brand has to say in a busy social feed. → Read More
Fixing Online Grocery's 'Failure to Launch'
An employee stocks yogurt for sale on the opening day of the 365 by Whole Foods Market store in the Silver Lake neighborhood of Los Angeles last year. Credit: Patrick T. Fallon/Bloomberg Despite e-commerce taking a firm grip on much of our shopping behavior, there's one category that continues to buck the trend That, of course, is grocery. Not the soul-crushing search for a parking spot, nor the… → Read More
Travel At SXSW Interactive 2017
SXSW kicks off once again on March 10 in Austin, Texas. The festival has morphed from its humble beginnings into a spectacular event with over 37,000 attendees last year and speakers ranging from Barack Obama to John Cena. → Read More
The Force Of Habit
In this month's "Harvard Business Review," former P&G CEO A. G Lafley and Rotman professor Roger Martin talk about the power of simple habit in shaping our brand and product decisions. According to the pair, many decisions are not taken due to an active and positive interest in a product, or even its sector, but by simply following the path of least resistance. → Read More
Is Airbnb Launching The Era Of The Travel Ecosystem?
It's been another busy year of record-breaking for Airbnb, and the once-plucky start-up has continued to make its ambition clear. → Read More
Why Car Rental Brands Should Be Looking To Start-ups
I spend a good deal of time in the car retail market, both working in the industry and, of course, as a regular business traveler. We are all very used to seeing the same names in the same airport spaces, but in terms of change, we rarely see more than gradual digitization and improvement to the customer experience. → Read More
Consumers Love Convenience, And The Travel Industry Should Take Note
I'm sure I'm not the only one who views any complex travel planning with a mixture of stress and terror. As part of a generation that's become very accustomed to ordering a cab through one press of my Apple Watch screen, I feel that pretty much everything should be this easy. → Read More
Four Trends That Might Just Make Your CMO Obsolete
While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level marketing restructure has seen the end of the CMO role entirely and its incumbent moved to the new post of director of customer experience. → Read More
Twitter Becomes Search-able (Again)
Twitter is about to get a huge boost in exposure for the network (and active accounts) by re-opening and enhancing its connection with the world's most visited property. Twitter content is available on Google today for searching, but the speed and experience is not optimal for real-time content discovery. → Read More
Marketers: How to Define Your 'Internet of Things' Strategy
Connected devices were out in full force at CES. Here are five steps marketers can take now to define their IoT strategy and prepare for a connected future. → Read More
Why the beacon revolution has been postponed - Digiday
If beacon isn’t everywhere already it comes down to two main problems, which reveal fundamental challenges for almost all marketers. → Read More
Apple Is About to Take Amazon to School Over Mobile Commerce
Apple's upcoming release of a mobile payment system, combined with its strategy and partnership approach, will help it beat Amazon in the mobile commerce space. → Read More
Why Twitter's Buy-Now Button Won't Be a Gravy Train for Brands
Twitter's new Buy Now button is aimed at driving sales in social media, but it will not solve the poor performance of ecommerce in social media just yet. → Read More
5 Reasons BuzzFeed Is Wrong on Banner Ads - Digiday
The director of mobile at the Roundarch Isobar agency offers a few observations that might help reinforce the value of much-maligned banner ads. → Read More