Gabriel Beltrone, AdWeek

Gabriel Beltrone


New York, NY, United States

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  • AdWeek
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Past articles by Gabriel:

Diverse, Topical, Enlightening and Entertaining, These Were the Best Brand Storytellers of 2019

Presenting Adweek’s fourth annual Arc Awards winners, from Tinder’s Swipe Night to Adidas Originals’ Donald Glover Presents. → Read More

Taco Bell Reveals the First Photos of Its Palm Springs Resort—and They’re Very on Brand

Get ready for the sauce. → Read More

Heinz Ketchup Saves Ed Sheeran From a Fancy Meal in Super Casual New Campaign

A stuffy restaurant gets a dose of ‘aww shucks’ condiment humor. → Read More

This Book Collects the First Chapters of Novels Ad Creatives Never Got Around to Finishing

Chapter One solicited unfinished work from FCB’s Susan Credle and more. → Read More

Missing Socks Are a Timeless Existential Dilemma in This Very Relatable French Ad

Retailer Monoprix offers an amusing solution. → Read More

McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious

Made-you-look food impressionism, and the power of suggestion. → Read More

Want a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign

Better than actual water, plus other helpful playlists. → Read More

Apple Touts Its New Streaming Service With a 5-Minute Deluge of Brilliant Talent

Octavia Spencer, Ron Howard, and more talk craft. → Read More

A Widower Finds Solace in an Old Recipe, With Help From a French Grocer

Intermarche’s graceful look at remembering the dead through food. → Read More

ING and JWT Resurrect Rembrandt with an AI-Powered Voice Clone

Painting lessons from the Dutch master, with a hand from Carnegie Mellon. → Read More

Fiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics

The freelance network offers freedom, but some see a hamster wheel. → Read More

This Amusing Device Protects Against Holiday Double Dipping Party Fouls

Droga5 builds security system for Philadelphia brand. → Read More

Burger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent Whopper Deal

Whopper Detour gets catty with geotargeting. → Read More

1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand’s First NYC Store

Naadam shows exactly how it’s scaling its business. → Read More

Lin-Manuel Miranda Takes You on a Very Personal Neighborhood Tour in AmEx’s New Ad

The spot celebrates the Broadway superstar’s bond with Manhattan’s Washington Heights. → Read More

Royal Caribbean Now Sets Your Vacation Photos to Music Using AI

Berklee College of Music helps cruise line train a song bot. → Read More

‘Dad, Do We Have a Gun?’ PSA Shows the Hardest Questions Often Come Too Late

Droga5 and Ad Council address ‘family fire,’ a newly coined term for accidental shootings in the home. → Read More

Encouraging Kids to Play Outdoors, This Book Can Only Be Read After You Smear Dirt on It

A laundry brand’s innovation aims to get children away from screens and back into nature. → Read More

With Its First Brand Campaign, the Academy Behind the Grammys Looks to Bolster Music Makers

The ads for the Recording Academy also finally give hip-up and R&B their due. → Read More

Doors Are a Surprisingly Powerful Metaphor for Adversity in This Long-Form Political Ad

It’s a fluid and engaging 3-minute spot for a House race in Texas. → Read More