David Broughton
Sports Business Journal
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Past articles by David:
Rebuilding year
Chase Center in San Francisco is the most ambitious venue set to open this year as spending slows in preparation for a record 2020. → Read More
MLB Teams Still Relying On Bobbleheads To Drive Ticket Sales
Brewers sold more than 33,000 extra tickets in '18 due to the popular at-gate giveaways. → Read More
Electronics rise to the top of bowl gifts this season
Our annual list of every bowl game and the variety of gifts bestowed upon participants. → Read More
Media, gambling, new stadiums to push North American sports market to $80 billion by 2022
PwC report indicates media, new stadiums and gambling will play roles in North American scene. → Read More
Appeal of MiLB merchandise continues to grow; sales hit $70M in 2017
Merchandise sales hit $70M last year for Minor League Baseball. → Read More
“Brockmire” Season 2 Sees Use Of Gwinnett Triple-A Ballpark
Season 2 of IFC's "Brockmire" premieres tonight, with the show shifting ballpark locales for '18. Season 1 saw Luther Williams Field in Macon, Ga., serve as the home for the fictional Morristown (Pa.) Frackers. That venue, built in '29, has served as a backdrop for many baseball movies, including the '13 Jackie Robinson biopic “42.” Macon-Bibb County received $16,900 in '16 for renting the… → Read More
Here comes the sun: Petco latest ballpark to add solar panels
Here comes the sun: Petco latest ballpark to add solar panels A worker installs solar panels at Petco Park, home of the San Diego Padres. Photo: sullivan solar power First baseman Eric Hosmer isn’t the only new power source in San Diego. The San Diego Padres this week wi... → Read More
MiLB Set To Roll Out Spanish-Language Identity Initiative
MiLB Set To Roll Out Spanish-Language Identity Initiative By David Broughton, SBJ Research Director MiLB today will see 33 of its teams unveil new Spanish-language identities as part of the organization’s “Copa de la Diversion” program, which MiLB projects will bring more than 100,000 new fans to its ballparks this summer, while generating more than $3M in new revenue. The analytics-driven… → Read More
Data Shows Valspar Saw Big Returns During PGA Tour Telecasts
The 200 brands that aligned themselves with last week's PGA Tour Valspar Championship telecasts generated 1.3 billion TV impressions in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV -- nearly 1 billion more than the 275 brands that advertised during the '17 event on NBC and Golf Channel, according to data from iSpot.tv. Valspar led this year's exposure,… → Read More
Phoenix Rising, Looking Toward An MLS Future, Unveils Venue Plans
Phoenix Rising, Looking Toward An MLS Future, Unveils Venue Plans By David Broughton, SBJ Research Director Second-year USL club Phoenix Rising FC is releasing the first renderings of the stadium it would build if it is awarded an MLS franchise when the league goes through its next round of expansion. The proposed $250M venue would be on a 15.8-acre site in the Salt River Pima-Maricopa Indian… → Read More
NFL’s tough year doesn’t affect sponsor loyalty for fans
NFL’s tough year doesn’t affect sponsor loyalty for fans By David Broughton, SBJ Research Director NFL sponsors appear to have weathered the dark clouds that hovered over the league last season, according to the property’s 12th annual Sponsor Loyalty study, fielded recently for SportsBusiness Journal by Turnkey Sports & Entertainment. The NFL’s attendance was 3 pe... → Read More
Sodexo's Centerplate Continues To Lose Major Venue Accounts
Centerplate five years ago ran the general concessions at 16 major league venues, but that is down to six after being ousted from Levi's Stadium this week. The company also has lost accounts at AT&T Park and Tropicana Field in recent months. Levy replaced Centerplate at all three of those venues. Over the past five years, Levy also assumed Centerplate’s role at Providence Park, FedEx Field… → Read More
Indians claim a rare ratings win
First Look podcast, with MLB postseason discussion beginning at the 16:40 mark: Spurred by a 22-game winning streak from late August through early September that captivated the city of Cleveland, the defending American League champion Indians finished the regular season with MLB’s highest loc → Read More
Iowa crashes No. 1
“Google Des Moines.” It wasn’t a request, but a challenge, by Todd Frederickson. The 38-year-old had just been hired to assemble a front-office staff for a hockey team that would begin play in five months in a market that had lost a team four years earlier, in 2009. His challenge → Read More
Local MLB ratings throw a sinker
The Cubs are down 17 percent from last year's championship season. Photo by: GETTY IMAGES The TV ratings doldrums are hitting local baseball, with 18 of the 29 U.S.-based MLB teams showing ratings declines so far this season. The poor numbers fly in the face of the “Trump Effect” theory → Read More
NBA gets safety designation from Homeland Security
Editor’s note: This story is revised from the print edition. The NBA has been awarded a Safety Act certification from the Department of Homeland Security, the highest level of protection granted by the program. If an incident is deemed by DHS to be an “act of terrorism,” the leagu → Read More
Data Shows AT&T As Top Spender During NCAA Tourney TV, With 225 Spots Aired
Advertisers during men's March Madness telecasts through the Elite 8 have spent more than $739.6M across CBS, TBS, TNT and truTV, according to an SBJ/SBD analysis of iSpot.tv data. There have been 224 different brands that have generated 512 unique ads and 7,994 total airings during that span. GMC's → Read More
Alfa Romeo Spot Gets Biggest Return During World Baseball Classic Games On MLB Net
For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC games on → Read More
Gift suite debuting at Women’s Final Four
The NCAA will treat the women’s semifinalists to a gift suite at the season-ending event in Dallas later this month. Last year the NCAA debuted a gift suite at the men’s Final Four at NRG Stadium. → Read More
Coca-Cola Has Pouring Rights With CFP Games, But Pepsi At More Bowl Venues
Coca-Cola will have pouring rights at both CFP semifinal games and the national championship game, but Pepsi for the third straight bowl season boasts a slightly larger stadium profile than its soft drink rival. This season marks the first time in the CFP's brief three-year history that on → Read More