Adam Stern
The Esports Observer
Charlotte, NC, United States
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Past articles by Adam:
Esports Outfit Soniqs Signs Sponsorship Deal with ViewSonic –
Soniqs has signed electronics company ViewSonic to a new sponsorship deal that appoints the brand as the official display of the Pennsylvania-based esports organization. Terms of the deal were not revealed aside from it being for multiple years, but a deal with such assets typically goes for low six figures annually. Assets and activation include […] → Read More
Riot Games Reveals VCT Viewership Numbers, Valorant Mobile Game –
Riot Games today is reporting viewership numbers from the first Valorant international tournament as well as revealing that it is taking the first-person shooter game to mobile. The Sentinels-Fnatic grand finals of the recently concluded Valorant Champions Tour major in Iceland earned an average viewership of more than 800K people, according to data analyzed by […] → Read More
Overwatch League Announces 51% AMA Viewership Growth for May Melee Tournament –
Activision Blizzard is reporting more viewership growth in 2021 for Overwatch League, a much-welcomed development for the fourth-year property. The May Melee tournament wrapped up last weekend and saw the Dallas Fuel defeat the Shanghai Dragons in the finals to earn its first title. For the entire tournament, Activision reports an average minute audience (AMA) […] → Read More
League of Legends Comes to Netflix with ‘Arcane’ –
Netflix and Riot Games announced plans Monday to bring a new animated series to the platform this fall, in what will be the first TV show in the video game company’s history. The series, called “Arcane,” was originally announced in late 2019 by Riot and at the time it was supposed to come out in […] → Read More
Levi’s Finds Partnership With NRG Esports is a Good Fit –
Levi’s is taking its biggest step into gaming yet after signing a new deal with NRG Esports that marks its first esports partnership in the U.S. The deal was announced on Friday, with terms unreleased, and will center on the iconic jeans brand outfitting NRG players and streamers with its garb, as well as co-branded […] → Read More
Bud Light Partners With CLG Gaming
Bud Light has a new partnership with the Madison Square Garden-owned CLG gaming organization, expanding its already sizable presence in → Read More
Washington Justice Extends Partnership With Pentagon Federal Credit Union
Overwatch League team Washington Justice has signed Pentagon Federal Credit Union to a three-year sponsorship extension that includes expanded assets → Read More
Carvana Ramping Up Plans Around Jimmie Johnson's IndyCar Season
Auto retailer Carvana sees Jimmie Johnson going to IndyCar as comparable to the story of Michael Jordan trying out baseball, and the company will use that to help grow its brand awareness among racing fans as Johnson’s primary sponsor at Chip Ganassi Racing this season. → Read More
Latest Evil Geniuses Partnership Centered Around Gaming At HBCUs
Gaming organization Evil Geniuses today is announcing a new partnership with minority gaming accelerator Cxmmunity that will involve working with → Read More
Top 10 Esports Games of 2020 by Total Winnings
The esports space saw a huge contraction in prize money in 2020 due to the coronavirus pandemic, halting the eye-popping → Read More
Writer’s Choice: Adam Stern’s Top Five Stories of 2020
From the outside looking in, some might think that 2020 was a cakewalk for the gaming industry – but in → Read More
Vindex Hires Sports Broadcasting Veteran Marshall Zelaznik as CEO of Esports Engine
Esports infrastructure company Vindex has hired sports broadcast industry veteran Marshall Zelaznik as CEO of its Esports Engine subsidiary, as → Read More
Best Esports Content: iRacing
iRacing is Sports Business Journal's Best Esports Content for 2020. → Read More
TSM Hires Former Pac-12 Exec Ned Watkins
TSM has hired former Pac-12 executive Ned Watkins as senior vice president of sales, bringing on a veteran of stick-and-ball → Read More
IndyCar, NBC Sports Closer To Starting Renewal Talks
IndyCar is beginning to talk to NBC Sports about when renewal negotiations can start on their media-rights deal, according to series CEO Mark Miles, who also signaled that IndyCar expects to extend with series title sponsor NTT. → Read More
McLaren Adds Topgolf's Woerner As Latest U.S.-Based Salesperson
McLaren Racing makes Brian Woerner its second U.S.-based salesperson as the English sports car maker doubles down on its plans to find new sponsorship in the Americas. → Read More
Sources: Riot Games is Early Discussions With Brands to Sponsor Valorant Esports
Riot Games is in discussions with brands about becoming the first sponsors of Valorant Esports, people familiar with the situation → Read More
Chris DeAppolonio Hired to Expand Reach of Evil Geniuses
CHRIS DEAPPOLONIO HIRED TO EXPAND REACH OF EVIL GENIUSES Seattle-based esports team Evil Geniuses is bringing aboard Chris DeAppolonio for → Read More
NBA 2K League Adds Four New Sponsors
The NBA 2K League this morning is announcing four new partners in Tissot, Jostens, SAP, and GameStop, bringing its partner → Read More
Riot Games adds In-Game Sponsor Banners to League of Legends Esports
Riot Games this morning will reveal a new in-game digital signage system for League of Legends Esports, giving it a → Read More