Anton Koekemoer
memeburn
South Africa
Contact Anton
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Anton:
How user intent influences your website's SEO success
If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert more traffic organically. → Read More
The biggest B2B ecommerce mistakes to avoid
B2B ecommerce marketing has rapidly grown over the last few years, offering plenty of potential as a sales channel for traditional industries. B2B sales → Read More
How top-funnel inefficiencies are ruining your lead generation results
There is no doubt that lead generation is not without its share of challenges, but how do these challenges impact your lead generation results? → Read More
The biggest ecommerce trends to watch in the near future
Each year, technology continues to evolve in leaps and bounds, creating more of an experience for shoppers and more opportunity for etailers. → Read More
Privacy as we know it is dead (but data security still matters)
In light of Facebook's Cambridge Analytica scandal and the ever-growing online swathe of personal information, is privacy even a real thing anymore? → Read More
The ongoing evolution of SEO content
Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter and algorithms ge → Read More
Facebook's algorithms and the importance of owning your own list
Since Facebook announced its meaningful interactions update, brands have been trying to find a way to keep their stories in follower feeds. → Read More
How to stay ahead in the era of mobile-first indexing
One of the most interesting SEO trends on the cards for 2018 and beyond is the mobile-first era, and with it comes mobile-first indexing. → Read More
How to get the most from your lead scoring model
Lead scoring offers a highly useful tool, not only for increased engagement but also for conversion, simplifying lead management and eventually ROI. → Read More
Using social media for authentic lead nurturing
Authentic is a word that is all too often abused in the digital space. From a lead nurturing perspective, however, authentic connections have become crucia → Read More
Ecommerce conversion trends to watch in 2018
Ecommerce marketing continues to evolve, each and every year. While there have been a number of interesting trends over the last year or two, from virtual → Read More
How to build genuine trust with lead nurturing
In the rush to seal the deal and bring in leads, it is all too easy to forget what an important role trust plays in the process of lead nurturing. → Read More
Here's how to address those common ecommerce conversion killers
Conversion is easily the driving force behind almost every ecommerce website. But here's how to turn those visitors to your site into actual customers. → Read More
SEO, PPC and social media should support your marketing strategy
In a digital marketing campaign, SEO, PPC and social media should be the foundation on which your creativity and success rests. → Read More
How to advertise your brand, products and services to Millennials
If your business relies on being online to sell services and products, it's important that you understand how to advertise to Millennials. This younger age → Read More
Simplicity is the key to generating leads on your website
You might have the best looking website, the most innovative product or service and even the best digital marketing strategy, but it won't generate any lea → Read More
Build and protecting your online reputation: a brief how to guide
In today's digital lifestyle, no matter what you do or where you are in life, it's important to have a good and solid digital footprint. Most people aren't → Read More
Call to action 101: here's how to use them on your blog
Using optimised calls to action in your digital marketing campaign can be a game changer. It can also be used in every blog post that you publish so that y → Read More
How to generate more conversions with magnetic content
If you are into digital marketing or just looking for new ways on how you can generate more conversions online for your brand, I’m sure you must have seen → Read More
How to measure the results of your content marketing campaign
Many digital marketers have a hard time measuring the success of their digital marketing campaigns. What does success look like? There are literally hundre → Read More