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A slim majority of U.S. adults identified as fans of Swift, according to a recent Morning Consult survey → Read More
More than half of millennials say concert films are a good alternative to attending live concerts, per a new Morning Consult survey → Read More
Among generations, baby boomers are most likely to support Biden’s proposals to reduce or eliminate hidden ticket and entertainment fees → Read More
More than 3 in 5 Gen Z adults said they have a favorable opinion of Rihanna, this year’s Super Bowl halftime performer, according to a survey. → Read More
YouTube is the most preferred podcast platform among regular listeners, ahead of Spotify and Apple, according to Morning Consult data → Read More
More U.S. adults plan to see ‘Avatar: The Way of Water’ in theaters than any other upcoming big-budget release → Read More
The NBC host was voted the most popular late-night talk show host by U.S. adults, while Drew Barrymore earned the highest net favorability rating overall. → Read More
On the big screen, Gen Zers love Dwayne “The Rock” Johnson. Online, Jimmy Donaldson, aka MrBeast, is king, per new data → Read More
‘Despicable Me’ has a larger fan base among American Gen Zers than any other entertainment property, according to a new Morning Consult survey → Read More
Americans between the ages of 13 and 25 greatly prefer shorter forms of entertainment compared with the general population → Read More
A majority of Gen Z Americans heard about the #GentleMinions trend on TikTok to promote ‘Minions: The Rise of Gru,’ per a Morning Consult survey → Read More
A large majority of U.S. consumers have a negative opinion of Kanye West and have no interest in buying his music or products following the rapper’s antisemitic comments, per a new Morning Consult survey. → Read More
Majority of James Bond fans say they’re interested in watching the franchise's next film, regardless of who is cast in the role, per Morning Consult data. → Read More
A slate of new horror movies, led by “Halloween Ends” and "Smile," is drawing young and diverse moviegoers back to theaters. → Read More
About 3 in 4 U.S. adults (76%) said they are true crime fans, while 2 in 5 said there is too much media content about serial killers. → Read More
Anime fans, many of whom are millennial men, are most interested in TV or film adaptations of “Avatar: The Last Airbender” and “Pokémon." → Read More
More than 2 in 5 consumers are interested in subscribing to a movie theater ticket service similar to MoviePass's relaunch model. → Read More
The majority of the fans of each fantasy franchise have favorable opinions of the other, suggesting plenty of crossover appeal. → Read More
The share of Marvel fans who enjoy superhero movies dropped 5 percentage points from 2021, per Morning Consult data. → Read More
Gen Z audiences expressed the most interest in films and TV series with themes related to reproductive rights, according to Morning Consult data. → Read More