Ryan Barwick, AdWeek

Ryan Barwick


New York, NY, United States

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Past articles by Ryan:

Of Course a Disinfectant Brand Ran a Super Bowl Ad

P&G's Microban 24 made an appearance in the third quarter. → Read More

Will Ferrell Gets Worked Up About Electric Cars in General Motors’ Super Bowl Ad

As America lags in electric car adoption, General Motors is turning its attention to a country that better exemplifies its goal of an all-electric future: Norway. → Read More

Jimmy John’s Goes Gangster With Brad Garrett in Its Super Bowl Spot

The ad reflects sandwich chain's ongoing brand refresh. → Read More

Will Ferrell Expresses Apparent Hatred for Norway in General Motors’ Super Bowl Teasers

GM is running a brand portfolio spot to showcase its electric car ambitions. → Read More

Sheraton Rebrand Aims to Bring Hotel Chain ‘Up to Date’ With a Focus on Communal Spaces

One problem: It doesn't seem to have a defined audience in mind. → Read More

Delta Keeps Middle Seat Ban in Hopes of Spring Recovery

The pandemic cost the airline $12.8 billion in 2020. → Read More

Cruise Lines Still Awaiting Guidance From CDC to Set Sail

Government approval hinges on guidelines that remain in the works. → Read More

General Motors Unveils Updated Logo Ahead of CES 2021

CMO Deborah Wahl shares new brand strategy ahead of tech conference. → Read More

Wyndham Destinations Bought Travel + Leisure for the Brand, Not the Product

Timeshare club is an interesting fit with the luxury travel publisher. → Read More

After Merger With PSA, Chrysler’s Brand Future Is Uncertain

Its fate hangs in the balance after shareholders of Fiat Chrysler and PSA Group—a French auto manufacturer best known for the Peugeot and Citroën brands—have approved a merger that’ll see the two companies combine to become Stellantis. Set to soon become the fourth largest automaker in the world behind Volkswagen, Toyota and Renault-Nissan, the new company will oversee at least 14 brands… → Read More

Why Hotel Brands Are Joining the In-Housing Trend in 2021

Marriott and Hilton are building internal creative teams. → Read More

Tampa Bay Won’t Get a Traditional Super Bowl, but It’s Still Spending Like Crazy

The Big Game is usually great advertising for its host city, and Tampa is making the most of it. → Read More

Alaska Airlines Revives ’80s Hit Safety Dance to Show How It’s Protecting Passengers

'If your friends don't mask, why don't they mask, well they won't fly this airline!' → Read More

Stephen Curry’s Brand Could Usher In a New Era at Under Armour

The partnership with the NBA star could go a long ways towards repairing the company's image → Read More

Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’

Purchasing a flight is a bit different now, but the conflicts are the same. → Read More

Adnatomy: How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year

The spot was a product of pandemic precautions. → Read More

Airbnb's IPO Filing Proves How Little It Needs to Advertise

Performance marketing is less of a priority after a brand becomes a verb. → Read More

Hotel Executives Acknowledge Another Covid-19 Wave Could Derail Progress

2021 would see record-breaking growth. → Read More

Wyndham Destinations Wants to Safely Reunite Families This Thanksgiving

The timeshare company is offering rooms for people to quarantine in leading up to the holiday. → Read More

Ahead of the Election, Booking.com Offers a Message of Unity

"America is for everyone," travel brand says, highlighting immigrant communities. → Read More