Ryan Barwick
AdWeek
New York, NY, United States
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Past articles by Ryan:
Of Course a Disinfectant Brand Ran a Super Bowl Ad
P&G's Microban 24 made an appearance in the third quarter. → Read More
Will Ferrell Gets Worked Up About Electric Cars in General Motors’ Super Bowl Ad
As America lags in electric car adoption, General Motors is turning its attention to a country that better exemplifies its goal of an all-electric future: Norway. → Read More
Jimmy John’s Goes Gangster With Brad Garrett in Its Super Bowl Spot
The ad reflects sandwich chain's ongoing brand refresh. → Read More
Will Ferrell Expresses Apparent Hatred for Norway in General Motors’ Super Bowl Teasers
GM is running a brand portfolio spot to showcase its electric car ambitions. → Read More
Sheraton Rebrand Aims to Bring Hotel Chain ‘Up to Date’ With a Focus on Communal Spaces
One problem: It doesn't seem to have a defined audience in mind. → Read More
Delta Keeps Middle Seat Ban in Hopes of Spring Recovery
The pandemic cost the airline $12.8 billion in 2020. → Read More
Cruise Lines Still Awaiting Guidance From CDC to Set Sail
Government approval hinges on guidelines that remain in the works. → Read More
General Motors Unveils Updated Logo Ahead of CES 2021
CMO Deborah Wahl shares new brand strategy ahead of tech conference. → Read More
Wyndham Destinations Bought Travel + Leisure for the Brand, Not the Product
Timeshare club is an interesting fit with the luxury travel publisher. → Read More
After Merger With PSA, Chrysler’s Brand Future Is Uncertain
Its fate hangs in the balance after shareholders of Fiat Chrysler and PSA Group—a French auto manufacturer best known for the Peugeot and Citroën brands—have approved a merger that’ll see the two companies combine to become Stellantis. Set to soon become the fourth largest automaker in the world behind Volkswagen, Toyota and Renault-Nissan, the new company will oversee at least 14 brands… → Read More
Why Hotel Brands Are Joining the In-Housing Trend in 2021
Marriott and Hilton are building internal creative teams. → Read More
Tampa Bay Won’t Get a Traditional Super Bowl, but It’s Still Spending Like Crazy
The Big Game is usually great advertising for its host city, and Tampa is making the most of it. → Read More
Alaska Airlines Revives ’80s Hit Safety Dance to Show How It’s Protecting Passengers
'If your friends don't mask, why don't they mask, well they won't fly this airline!' → Read More
Stephen Curry’s Brand Could Usher In a New Era at Under Armour
The partnership with the NBA star could go a long ways towards repairing the company's image → Read More
Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’
Purchasing a flight is a bit different now, but the conflicts are the same. → Read More
Adnatomy: How ESPN and State Farm Pulled Off the Most Talked About Ad of the Year
The spot was a product of pandemic precautions. → Read More
Airbnb's IPO Filing Proves How Little It Needs to Advertise
Performance marketing is less of a priority after a brand becomes a verb. → Read More
Hotel Executives Acknowledge Another Covid-19 Wave Could Derail Progress
2021 would see record-breaking growth. → Read More
Wyndham Destinations Wants to Safely Reunite Families This Thanksgiving
The timeshare company is offering rooms for people to quarantine in leading up to the holiday. → Read More
Ahead of the Election, Booking.com Offers a Message of Unity
"America is for everyone," travel brand says, highlighting immigrant communities. → Read More