Dean Carroll
MumbrellaAsia
Singapore
Contact Dean
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Dean:
First VCCP campaign for Cathay Pacific eschews business class ‘corporate road warrior’
The Hong Kong-based airline Cathay Pacific has decided to tap into the ‘sensory’ world with the first major campaign by VCCP out of Singapore, stepping away from the norms of business class ads. Designed to promote the business class product, the work is titled ‘Let your senses guide you’ and maps out the sensory … → Read More
State of the industry: A view from the CEO Prashant Kumar
Many people suggest the media and marketing industry is in transition at best and managed decline at worst – but what’s your view on the trajectory and how fast the industry is changing? “People are living increasingly mediated (rather than situated) lives today. So, in its larger definition, media is becoming more and more central … → Read More
My media habits: VaynerMedia's Avery Akkineni
What are your must-read news sources you can’t live without on a daily basis, and why are those particular media titles so important to you? “I read for about an hour per day. It is to try and keep up with the news across a few different dimensions: global, local (both in Singapore and the … → Read More
State of the industry: A view from the CEO – Kent Weritime of Ogilvy
Many people suggest the media and marketing industry is in transition at best and managed decline at worst – but what’s your view on the trajectory and how fast the industry is changing? “Consumers are the prime movers in driving change. And I think their change of habits, attitudes, and channel use are the best … → Read More
My media habits: 'Other people can contaminate my original voice'
What are your must-read news sources you can’t live without on a daily basis, and why are those particular media titles so important to you? “I actually am very, very bad. I use social media mostly to inform me about news. But I’m also a voracious reader and podcast ingester. So I do read Coconuts, … → Read More
The strength of the Mumbrella360 Asia full programme makes the lack of sleep worthwhile
A year of encouraging the industry’s best and brightest to get involved by submitting in the ‘call for sessions’. Three months of hard work to curate said sessions. Weeks spent crafting the finer details of the programme. Sleep-interrupted nights thinking about what was missing (after all, a conference named ‘360’ needs to live up to … → Read More
Havas shakes up APAC reporting lines, as CEO and chairman Mike Amour becomes latest to exit
Havas in Singapore will see yet another high-level departure, with the Asia-Pacific CEO and chairman Mike Amour leaving the agency network just weeks after the South East Asia chief creative officer Valerie Madon left and the North Asia chairman and chief executive, Levent Guenes, departed for Netiflix. Madon left at the time of the E-Pay … → Read More
My media habits: The Economist's Scott Munday
What are your must-read news sources you can’t live without on a daily basis, and why are those particular media titles so important to you? “It will sound cliché because I work for them, but I have to get my weekly dose of The Economist. It is important for me to feel like I can … → Read More
My media habits: Matt Sutton of Whalar
What are your must-read news sources you can’t live without on a daily basis, and why are those particular media titles so important to you? “There is so much information all around us these days. I am one of those people who is obsessed with nothing falling between the cracks, so I read a lot. … → Read More
My media habits: Justin Peyton of Wunderman Thompson
What are your must-read news sources you can’t live without on a daily basis, and why are those particular media titles so important to you? “I get daily emails from the various industry publications, and usually a few headlines will grab my attention. But outside of that, I don’t have any titles or publishers I … → Read More
Havas retains media agency-of-record status with Changi Airport following pitch
Changi Airport Group has re-appointed Havas Group Singapore as its media agency-of-record for another two-year contract, following a competitive pitch. It means Havas will handle the group’s traditional media planning and buying, as well as supporting the brand’s digital media strategy. These duties have been handled by Havas since 2015. “Havas Media’s consistency in understanding … → Read More
‘Adapt or die’ – Martin Sorrell’s message to ‘Pavlovian’ ad industry holding companies
Outdated advertising industry holding companies are now at the point where they must “adapt or die” due to pressure on marketing budgets that started back in 2008 and is now reaching a tipping point, S4 Capital executive chairman Sir Martin Sorrell told Mumbrella today. Speaking on the sidelines of the Innovfest Unbound conference in Singapore, … → Read More
My media habits: Aaron Gomes of Go-Jek
What are your must-read news sources you can’t live without on a daily basis, and why are those particular media titles so important to you? “If I had to choose, it will be Google News. I feel publishers of late have had their own left or right political agendas. Integrity in journalistic reporting is just … → Read More
My media habits: Ian Tan of Razer
What are your must-read news sources you can’t live without on a daily basis, and why are those particular media titles so important to you? “BBC, Bloomberg, and CNN for general news, and I scan Google News for the latest in business, technology and health. BBC, Bloomberg and CNN have a good diversity of viewpoints and they … → Read More
BBH sticking to rebellious ‘black sheep’ stance despite ‘tough time for business’
Iconic creative shop Bartle Bogle Hegarty is retaining its rebellious ‘black sheep’ stance despite the tough business conditions that are putting financial pressure on all the ad agency networks, the BBH worldwide chief creative officer has told Mumbrella. Speaking on the sidelines of the Adweek Asia conference in Tokyo this week, Pelle Sjoenell suggested that … → Read More
Brands without AI will soon be ‘irrelevant’ to Chinese consumers – says martech VC
Brands without artificial intelligence capabilities will not make it in China’s increasingly automated advertising market, a martech venture capitalist told delegates at the Adweek Asia conference in Japan today. Shanghai-based Bessie Lee, founder of Withinlink, warned marketers that they risked being left behind if they failed to embrace AI. “If AI is not part … → Read More
Twitch and Netflix have ‘replaced TV’ among the millennial audience
The millennial generation has replaced television viewing with streaming platforms where they can interact and feel that they are part of a community – and they are willing to accept native advertising as part of the deal – the Twitch founder Kevin Lin has claimed. Suggesting that young people wanted a more meaningful experience than … → Read More