Gregory Ciotti
Shopify
United States
Contact Gregory
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Gregory:
In Case You Missed It: The Best Content From Shopify in 2018
With Shopify’s educational content now spanning written content, podcasts, video courses, live workshops and many other formats, we wanted to take a look back and recap a shortlist of highlights from 2018. → Read More
Open Forum: What's the Toughest Challenge You’ve Faced as an Entrepreneur?
While entrepreneurs share many of the same struggles, the journey of building a business is inherently unique. What's the most challenging thing you've encountered since starting a business? → Read More
This Framework Will Change How You Provide Customer Service
Customer service is one of the toughest business functions to scale. When you have more customers asking more questions, increasing the number of hands on deck → Read More
Why Efficient Customer Service Can (and Should) Be Powered by Empathy
Exceptional customer service has always rested on creating personal, human connections with customers. But that doesn’t give any online store a free pass to be inefficient. → Read More
Do the Common Things Uncommonly Well
If you're going to spend the best years of your life on building a business, make sure you spend your hours on work that matters. → Read More
Customer Delight is About Giving Little Unexpected Extras
Customer delight means delivering small, frugal wows at scale. That's where delight shines; not as the main course, but as the little unexpected extras. → Read More
How to Write an Effective Knowledge Base Article
A knowledge base can be your customer’s self service guide through your product, but not if your help content is mediocre. → Read More
6 Ways to Get More Mileage out of Your Help Content
Just like you want to keep adding value to your product, you also want to keep adding value to your educational content. Here's how. → Read More
What to Do When Teamwork Stifles Individual Creativity
If you search for advice on creative thinking, there’s plenty to be found on how to be more creative but little written on how to avoid blocking others’ creativity. Why is that? → Read More
What Bad Customer Service Costs Your Business
Bad customer service could be causing your customers to slip away. Here’s the data on the effects of bad service. → Read More
Great Content Is Still the Biggest Hurdle
These creative writing techniques will help you solve one of publishing’s biggest hurdles — consistent quality. → Read More
4 Ways Groups Can Stifle Creativity
When sales and customer service work together, they succeed by giving the customer a better experience. → Read More
Company Perks Aren’t All Fun and Games
Employee perks are often viewed as superficial allowances, but that isn’t the case. Perks can influence your culture subtle ways. → Read More
Improve Your Customer Experience by Fixing Its Faults
A good customer experience strategy focuses on reducing unpleasant surprises, rather than delivering delight. → Read More
4 Ways to Find Meaningful Opportunities in Customer Support
To spot high-upside opportunities in customer service, be sure to use these 4 practical frameworks. → Read More
9 Phrases to Improve Every Support Interaction
Learn the most useful customer service phrases and words for improving your customer support conversations. → Read More
The Psychological Benefits of Writing Regularly
When you attempt to envision a writer, I imagine many of you see a quirky recluse, hunched over a desk in some cabin, crumpled paper strewn about as they obsessively work on the next great American novel. But writing is so much more. → Read More
The Psychological Benefits of Writing Regularly
When you attempt to envision a writer, I imagine many of you see a quirky recluse, hunched over a desk in some cabin, crumpled paper strewn about as they obsessively work on the next great American novel. But writing is so much more. → Read More
A Brief Guide to Better 1:1’s—For Makers and Managers Alike
One on one meetings are key to getting feedback, sharing concerns, and connecting with your colleagues. Here's how to run a great one on one meeting. → Read More
How to Talk to Your Angriest Customers
Being able to assess and address customer complaints is key to providing great customer service. → Read More