Rafi Mohammed
Harvard Biz Review
Cambridge, MA, United States
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Past articles by Rafi:
Expand Your Pricing Paradigm
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant Rafi Mohammed argues that instead of simply adjusting prices, firms should consider adding new ways to charge customers. He outlines 18 different pricing tactics that can be used for various purposes: to accommodate… → Read More
7 Lessons on Dynamic Pricing (Courtesy of Bruce Springsteen)
Some fans were outraged when man-of-the-people Bruce Springsteen charged more than $5,000 per seat for his upcoming concert. The high prices were the result of a dynamic pricing system, in which prices are adjusted upward in response to strong demand. This controversy illustrates seven lessons that managers should keep in mind when adjusting prices, including the need for clear communications,… → Read More
Should You Raise Your Prices This Summer?
Six factors to consider. → Read More
Should You Raise Your Prices This Summer?
Six factors to consider. → Read More
What B2B Companies Get Wrong About Volume Discounts
They’re not only for customers who buy more. → Read More
How Restaurants Can Survive Right Now
It’s simple: Lower prices. → Read More
It’s Time to Ban Hidden Fees
Pricing sleight-of-hand is bad for consumers. → Read More
The Good-Better-Best Approach to Pricing
For decades the auto insurance industry operated on a simple assumption: Consumers are highly price-sensitive, and most will buy the least-expensive plan they can find. But in the early 2000s Allstate conducted some research that caused it to revisit that assumption. Price does matter, it learned, but there’s more to the story: Many drivers worry about being hit with premium hikes if they’re in… → Read More
How Retailers Use Personalized Prices to Test What You’re Willing to Pay
It’s why something may cost less on your phone than your laptop. → Read More
How Retailers Use Personalized Prices to Test What You’re Willing to Pay
It’s why something may cost less on your phone than your laptop. → Read More
The Psychology Behind the New iPhone’s Four-Digit Price
Consumers associate steep prices with quality. → Read More
The Psychology Behind the New iPhone’s Four-Digit Price
Consumers associate steep prices with quality. → Read More
Why Businesses Should Lower Prices During Natural Disasters
It helps your customers, which helps your brand. → Read More
Airlines Like United Can Underpay Bumped Passengers Because of a Government Rule
Let the market rule instead. → Read More
Airlines’ New Basic Economy Fares Show the Power of No-Frills Pricing
Precision discounting can benefit both companies and customers. → Read More
How to Stay in Premium Hotels Without Blowing Your Expense Account
A pricing expert reveals his tactics. → Read More
You Can Charge Women More, but Should You?
Pricing strategies are running up against ethics. → Read More
What America’s Best BBQ Joint Can Teach You About Pricing
Popularity isn’t a license to charge more. → Read More
What America’s Best BBQ Joint Can Teach You About Pricing
Popularity isn’t a license to charge more. → Read More
How Walmart Can Start Competing Online
The potential of loyalty programs. → Read More