Katie Richards
AdWeek
New York, NY, United States
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Past articles by Katie:
With an Eye Toward Global Expansion, Bumble Brings on a New VP of Partnerships
Michele Tobin joins the Bumble team from Grindr. → Read More
Why This Telemedicine Company Won’t Be Using Pretty Packaging and Posed Models to Sell Birth Control
Nurx launches a new look to help boost its customer base. → Read More
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More
Adweek is looking back at some of the most storied women in the industry, including Carol H. Williams in this video, in honor of Women’s History Month. → Read More
Here’s How These 12 Brands Are Celebrating International Women’s Day in 2019
Supporting and championing ladies through art, skywriting and advertising. → Read More
Dove Chocolate Is Building a Safe, Secure Marketplace for Women in West Africa
It’s part of the brand’s celebration of International Women’s Day. → Read More
What Does It Take to Be a Meaningful Brand in 2019?
Havas Media’s study shares tips and the top 10 globally. → Read More
Chobani Is Dropping a Colorful Clothing Line for Its Kids Yogurt Brand
It’s using merchandise to elevate a newly launched product. → Read More
As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend
As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend – Adweek → Read More
Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court
Shares were down roughly 1 percent this morning. → Read More
Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway
The luxury fashion brand showed the piece during its London Fashion Week show. → Read More
Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients
Ethos Chocolate hopes to educate consumers on the benefits of GMO farming. → Read More
What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures
Jopwell’s co-founder and CEO shares some best practices for companies to improve on inclusivity. → Read More
CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
The first temporary space is in NYC. → Read More
SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success
The brand’s co-founder and co-CEO spoke at Brandweek: Challenger Brands about not focusing on a DTC strategy. → Read More
Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
The brand worked with agencies, artists and musicians around the world, including Mike Shinoda of Linkin Park. → Read More
How Teaching Dog Agility Helps This Creative Director Excel
DDB New York co-CCO Lisa Topol uses outside hobbies to spark creativity. → Read More
Game of Thrones Dragon Incinerates the Bud Knight in Super Bowl Ad
This is the second consecutive year HBO participated in the Big Game. → Read More
Bud Light’s Savage Super Bowl Spot Calls Out Competitors That Use Corn Syrup
The medieval world is back for more in a 60-second spot. → Read More
Audi’s Super Bowl Ad Will Bring Your Dreams Crashing Back Down to Earth, Touts Electric Car
The 60-second spot promotes Audi’s e-tron GT concept car. → Read More
Having a Mercedes Gives This Guy the Power to Summon Ludacris in Its Super Bowl Ad
The 60-second spot will air during the second quarter. → Read More