Katie Richards, AdWeek

Katie Richards


New York, NY, United States

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  • AdWeek
  • Business Insider

Past articles by Katie:

With an Eye Toward Global Expansion, Bumble Brings on a New VP of Partnerships

Michele Tobin joins the Bumble team from Grindr. → Read More

Why This Telemedicine Company Won’t Be Using Pretty Packaging and Posed Models to Sell Birth Control

Nurx launches a new look to help boost its customer base. → Read More

Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More

Adweek is looking back at some of the most storied women in the industry, including Carol H. Williams in this video, in honor of Women’s History Month. → Read More

Here’s How These 12 Brands Are Celebrating International Women’s Day in 2019

Supporting and championing ladies through art, skywriting and advertising. → Read More

Dove Chocolate Is Building a Safe, Secure Marketplace for Women in West Africa

It’s part of the brand’s celebration of International Women’s Day. → Read More

What Does It Take to Be a Meaningful Brand in 2019?

Havas Media’s study shares tips and the top 10 globally. → Read More

Chobani Is Dropping a Colorful Clothing Line for Its Kids Yogurt Brand

It’s using merchandise to elevate a newly launched product. → Read More

As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend

As the Hemp-CBD Industry Booms, Here’s What Brands Need to Know About the Trend – Adweek → Read More

Nike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits on the Court

Shares were down roughly 1 percent this morning. → Read More

Burberry Apologizes for Sending Hoodie With Strings Resembling a Noose Down the Runway

The luxury fashion brand showed the piece during its London Fashion Week show. → Read More

Why This Chocolate Company Is Proud of Using GMO-Friendly Ingredients

Ethos Chocolate hopes to educate consumers on the benefits of GMO farming. → Read More

What Successful Organizations Do to Create Diverse Workforces and Inclusive Cultures

Jopwell’s co-founder and CEO shares some best practices for companies to improve on inclusivity. → Read More

CBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives

The first temporary space is in NYC. → Read More

SmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success

The brand’s co-founder and co-CEO spoke at Brandweek: Challenger Brands about not focusing on a DTC strategy. → Read More

Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound

The brand worked with agencies, artists and musicians around the world, including Mike Shinoda of Linkin Park. → Read More

How Teaching Dog Agility Helps This Creative Director Excel

DDB New York co-CCO Lisa Topol uses outside hobbies to spark creativity. → Read More

Game of Thrones Dragon Incinerates the Bud Knight in Super Bowl Ad

This is the second consecutive year HBO participated in the Big Game. → Read More

Bud Light’s Savage Super Bowl Spot Calls Out Competitors That Use Corn Syrup

The medieval world is back for more in a 60-second spot. → Read More

Audi’s Super Bowl Ad Will Bring Your Dreams Crashing Back Down to Earth, Touts Electric Car

The 60-second spot promotes Audi’s e-tron GT concept car. → Read More

Having a Mercedes Gives This Guy the Power to Summon Ludacris in Its Super Bowl Ad

The 60-second spot will air during the second quarter. → Read More