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WordPress.com for Google Docs is a new add-on that'll make your life a whole lot easier. Here's how you can use this tool for your website or blog. → Read More
Are you on Facebook Live? In order to increase earned media opportunities here's how to make your video content shine. → Read More
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections. → Read More
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the → Read More
Publishing a book can add credibility and authority to your company. Take a look at some of the services available to marketing communications professionals. → Read More
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, → Read More
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time → Read More
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week's trends post. → Read More
Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms. → Read More
Building long-lasting relationships (in a traditional sense) by using transactional social media is not effective. Instead, create value where the user sees value. → Read More
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media. → Read More
The professionals’ go-to platform offers more than job-searching and recruiting possibilities. Check out what’s most relevant on the site to help meet your career goals. → Read More
Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them. → Read More
Structuring your content can increase the length of time readers engage with it. Here are simple ways to make content more aesthetically pleasing to readers. → Read More
LinkedIn sometimes feels like the forgotten social network. However, it isn't just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life. → Read More
Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation. → Read More
Although search and social are important for content distribution, you're often relying on others' rules. Here's how a strong email list will help. → Read More
Are spam filters keeping your marketing emails from reaching their destination? Here's why and what you can do about it. → Read More
Become a better writer with these tech tools that optimize your writing for search discovery, make text more readable, and correct your grammar. → Read More
Your audience doesn't use hashtags as often as you think; when they do, it's for specific situations. Learn how to hashtags better for content discovery. → Read More