Marty Swant, AdWeek

Marty Swant


New York, NY, United States

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Past articles by Marty:

Ad-Tech Companies Are Dipping Their Toes Into Brand Sponsorship Metrics in Esports

With industry growth comes the need for new means of measurement. → Read More

4 Takeaways as Ninja Defects From Twitch to Microsoft’s Mixer

The game-streaming superstar’s decision gives Microsoft a boost at a key moment. → Read More

This New ‘User-First’ Bike Helmet Made Its Debut at the Tour de France

Huge Toronto and Scott Sports designed a cycling helmet that triathletes will also be interested in. → Read More

An Esports Team Created a Fashion Line for Gamers to Feel More Like Traditional Sports Fans

The esports organization AndBox partnered with Mother Design and Public School to raise the profile of gaming culture. → Read More

How Google Is Thinking About Its Upcoming Changes for User Privacy

Chetna Bindra, Google’s senior product manager for user trust and privacy, said the company is working on a number of tools that give users more control over their data that could begin rolling out later this year. → Read More

Twitter Gets People Talking Across Borders with 40 Worldwide #Tweetups

Twitter and Shared Studios are partnering to host dozens of video-powered events. → Read More

Facebook and the FTC Reach $5 Billion Settlement Over Privacy

It also adds new requirements and accountability inside and outside the company. → Read More

Read the Memo From Facebook’s Marketing Chief to Agency Partners Regarding Record $5 Billion FTC Fine

Carolyn Everson outlines actions that will ‘continue to strengthen us as a company’ in her note. → Read More

NYC Could Ban Wireless Providers From Sharing Location Data In the City

The legislation was introduced to the council today. → Read More

FaceApp’s a Viral Star—But Its Privacy Policy Has People Worried

Officials have raised questions about the app, while others say the issue is overblown. → Read More

Top Sports Marketers Think Beyond ‘Butts in Seats’ to Grow Their Franchises

The NBA, Call of Duty and Nascar are courting new fans and players in unconventional ways. → Read More

Adobe’s Survey Shows How People Are Using Emojis to Communicate With Brands and Each Other

Today is World Emoji Day. → Read More

The Group That Approves Emojis Debuts New User-Friendly Website

Unicode Consortium, the nonprofit that approves all emojis, got a major website redesign with the help of Adobe. → Read More

Busch Is Hiding a Pop-Up Bar ‘Miles Away From Civilization’

The scavenger hunt to win free beer for life benefits the National Forest Foundation. → Read More

Mobile In-App Video Ads Platform Vungle Is Selling to Blackstone

One source put the deal at $750 million. → Read More

IBM Watson’s Newly Sold Marketing Tech Division Rebrands as Acoustic

Its major selling point is focus. → Read More

Baskin-Robbins and Netflix Made a Spy Game for Stranger Things That Uses Only 1985 Tech

Alternate reality Operation Scoop Snoop, created for Season 3, combines show themes and ’80s news. → Read More

Xbox CMO Mike Nichols Will Retire This Fall After Recruiting His Successor

After more than 20 years with Microsoft, Mike Nichols is moving on. → Read More

Why The Kills Remastered 2 of Their Songs Specifically for Dive Bar Jukeboxes

The indie rock band collaborated with Seagram’s 7 Crown. → Read More

Microsoft Made a Throwback ‘Stranger Things’ Video Game in Its New Windows 1.0-Inspired App

It also includes old favorites like Paint and Write. → Read More