Marty Swant, Forbes

Marty Swant


New York, NY, United States

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Recent articles by Marty:

5 Lessons From Burger King CMO Fernando Machado On Marketing During Covid-19

As the coronavirus pandemic swept around the world, Burger King and its parent company, Restaurant Brands International, have used a global footprint to track what works in various markets and then implement the best ideas in others. → Read More

From ‘Virtual Sleepover’ To ‘Accent Wall Dots,’ Marketers Are Using Pinterest To Find COVID-19 Hobbies

According to Pinterest data, pins on the platform during the COVID-19 crisis have painted a picture of how users feel, what they're doing now, and what they hope to do sometime soon. → Read More

As Tentpole Tech Events Move Online, CMOs Are Seeking Deeper Digital Integration

While many industry leaders are still grappling with how to proceed with virtual events in the COVID-19 era, companies like IBM, Salesforce and Adobe are looking for new ways to attract audiences virtually for their annual conferences. → Read More

With State Of The Union Ad, Seventh Generation CMO Hanneke Willenborg Puts The Spotlight On Climate Change

A 60-second video from the Unilever-owned brand aimed to talk about the environment, which the president did not. → Read More

New Surveys Show How Americans Are Anxious About COVID-19 And What Brands Should Do About It

Reports by Wunderman Thompson Data and Kantar paint a picture of just how anxious Americans are about the pandemic compared to past crises and how marketers should respond. → Read More

How Top Marketers Are Navigating Advertising And Management During COVID-19

Chief marketing officers around the U.S. have spent the past few weeks navigating the world’s “new normal” and what the coronavirus pandemic means for their brands. → Read More

Google Is Starting To Let Some Advertisers Mention COVID-19 After Policy Reversal

In an email to advertisers, Google’s head of industry for elections pointed out that the coronavirus “has become an ongoing and important part of everyday conversation, including a relevant topic in political discourse and for many advertisers in different sectors.” → Read More

Reddit Cofounder Alexis Ohanian Bought A Billboard In Times Square To Inform People About COVID-19

The message in the heart of New York tells people to help slow the spread of coronavirus by staying home and away from crowds. → Read More

Amid COVID-19 Concerns, Marketers Large And Small Are Trying To Think Ahead

As CMOs and agencies scramble to cancel or postpone events and travel plans amid the coronavirus outbreak, they have also begun to grapple with the more far-reaching implications of the emerging health crisis. → Read More

Amy Poehler Shows Benefits Of Saying ‘No’ In New Pure Leaf Campaign

In a new campaign for Pepsi’s Pure Leaf iced tea, the actress reads and reimagines several classic fairy tales to show what might have happened if the main characters had said no more often. → Read More

U.S. Sen. Kirsten Gillibrand Introduces Bill To Create A Data Protection Agency

As lawmakers look to regulate Big Data, a new survey shows consumers are also increasingly wary of Big Tech. → Read More

Shopify Removes CMO While Making ‘Adjustments To The Marketing Function’

Jeff Weiser has been in the role since early 2018. → Read More

Bill Nye Stars In SodaStream’s New Super Bowl Ad Featuring Sparkling Martian Water

The spot is as much about Mars as it is about the Pepsi brand's change of strategy in the U.S. → Read More

Hershey Is Running Its First Super Bowl Ad In More Than A Decade With A Buy For Take5

In Sunday’s Big Game, The Hershey Company will air a spot for the Reese’s Take5. But can a string of cliches and a few special effect help an often-forgotten candy bar compete? → Read More

Alex Rodriguez Joins Presidente As Chairman And Co-Owner To Pitch Dominican Beer To The Masses

After 22 seasons of baseball, the superstar shortstop and third baseman is taking a swing at marketing something new: beer marketing. → Read More

At CES And Beyond, Marketers Enter A New Era Of Data With California’s New Privacy Law

This week in Las Vegas, countless connected devices were on display at the Las Vegas Convention Center and elsewhere even as tech execs discussed the future of privacy. → Read More

Despite Criticism, Ivanka Trump Talks Jobs Training at CES

She said the U. S. government is working on creating a yearlong ad campaign with The Ad Council to help drive innovation and job training. → Read More

20 Memorable Ads From The Past Decade (For Better And For Worse)

We chose some of the most uplifting, creative and cringeworthy campaigns that debuted between 2010 and 2019. → Read More

What CMOs Predict Will Happen—Or Keep Happening—In 2020

Forbes spoke with more than a dozen CMOs from a range of industries to have them share trends, goals, challenges and opportunities that they think will be key in the year ahead. → Read More

With Promotion Of New CMO, Coca-Cola Revisits Previously Retired Role

Coca-Cola nixed the chief marketing officer role in 2017 and replaced it with chief growth officer. → Read More