Leo Widrich
Convince & Convert
Austria
Contact Leo
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Leo:
9 Best Social Media and Content Marketing Tips From Buffer
We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to … → Read More
Lost your drive? Here’s how entrepreneurs can recapture their spark
An entrepreneur I’m working with recently told me that he feels “trapped” in his thriving business and that he can’t tell anyone about it. He’s making good money, yet deep down, at times he’s feeling unhappier than when he started and had nothing. With most of the people that I see and maybe for you […] → Read More
4 practical facts about the human brain that can help you cultivate emotional resilience
You can’t cultivate emotional resilience overnight, but you can start by understanding four simple facts to help you get there. → Read More
Why We Have Our Best Ideas in the Shower: The Science of Creativity
Do you consider yourself a creative person? Dig into the science and research behind creativity, shower thoughts, and left-brain/right-brain, and much more. → Read More
Maker to Manager: The Biggest Challenge of My Startup Journey
Being a manager isn’t just another skill. It’s change at a much more fundamental level. I have a long way to go, but here are my biggest lessons so far. → Read More
How to Build Company Culture: Our 5 Biggest Learnings
See how we built our company culture at Buffer - our three biggest successes and the two failures we've learned from. → Read More
7 Tough Lessons I’ve Learned on Giving and Receiving Feedback at our Startup
It’s one of the biggest pieces that will make or break us as we try to become a great company, and I only recently realized it. We’ve been back and forth a number of times about the topic of feedback, and it’s an area where we still have a lot of work to do to get right. … → Read More
What We Got Wrong About Holacracy
One CEO explains how their experiment with flat management structures failed, and how they're now embracing a "natural hierarchy." → Read More
Why Our Transparent Feedback Experiment Failed
Earlier this year a tech company decided to try a radical model for feedback. Here they explore why it failed and how they plan to recover. → Read More
What it means to build a culture of positivity
Recently Joel and I were talking about the new Jawbone UP3. I had just gotten one for free as part of Buffer’s perks program, and I complained that I found → Read More
What It's Like To Work In An Office With A "No Complaining" Rule
Buffer's cofounder explains how his office navigates the fine line between advocating for change and complaining for ego. → Read More
In Defense Of A Lack Of Ambition
Having ambition gets in the way of, well, almost everything. → Read More
What startups can learn from nature
Nature has had millions of years to work out the most efficient ways to do things. In this post, we explore the lessons startups can learn from nature → Read More
The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful. → Read More
Everything I Own Fits in One Bag. Here's How (and Why)
If you have ever cleared your desk one morning before working, you’ll know the feeling of tranquility and peace this can give you. → Read More
What It's Like To Work Without Managers
Buffer's cofounder shares what three months of business without mangers has been like. → Read More
Why We Stopped Trying to Manfacture Growth at Our Startup
Even in the startup word, nothing grows forever. Here's how we're attempting to slowly turn away from the endless road of ever-continuing growth at Buffer. → Read More
How We Hire at
A lot of people have asked us how we hire at Buffer and how to go about getting an interview. I hope I can shine some light on it here! → Read More
What Happens To Our Brains When We Exercise And How It Makes Us Happier
There's more to the mood-boosting properties of exercise than endorphins. → Read More
Why We Should Rethink the Eight-Hour Workday
Ask anyone how long a workday is, and they'll probably say eight hours. How did that become the standard? Is eight hours beneficial for productivity, or should we rethink that number? The team at social sharing app Buffer wanted to find out. → Read More