Seth Arenstein
PRNEWS
New York, NY, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Seth:
How the U.S. Men's Soccer Captain, 23, Delivered a Pitch-Perfect Response
Was the US Men's Soccer captain media-trained? We're not sure, but his cool-headed responses to difficult questions were excellent. → Read More
What Economic Data? China Tests Transparency and Loses
The concept of transparency is a PR maxim. China's attempt to silence its bad economic news shows you can run but can't hide. → Read More
Patagonia and Capitol Hill: Highs and Lows of Environmental PR
In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing. → Read More
Page's Approach for Handling Demanding Stakeholders: Create Societal Value
PR pros understand the importance of speaking out on social issues. They lack a systemic approach, though. A new Page guide has answers. → Read More
Media Relations' Dirty Secret: 'Spray and Pray' Pitching 'Experts' Works, but for How Long?
Few journalists will admit they accept cold pitches touting rent-a-quote experts. On the other hand, it would have died if it didn't work. → Read More
Negative Articles Won't Hurt Too Much, They Might Even Help
Don't pitch negative news about your company. On the other hand, bad news drives traffic, so ensure your site is in top shape during a crisis. → Read More
Companies Face Myriad Options on Abortion, None is Easy
Companies and PR pros likely are facing yet another polarizing issue, abortion. They have plenty of options, though none will be easy. → Read More
Is Burger King's Trouble Really a Whopper?
The legal case against Burger King's Whopper raises an interesting question for PR. When is a little truth stretching permissible? → Read More
Explaining Decisions on Russia: Begin with Why and Don't Over-Communicate
Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It's not. The complexity is causing headaches for PR pros. → Read More
The Uncertain Outcome of the Whoopi Goldberg-Holocaust Incident
It's possible the story smolders, eventually becoming a PR crisis, an existential threat to Whoopi Goldberg's career, ABC's “The View” and other projects. → Read More
CBS and Elio’s Cleanly Elude Brian Williams and Sarah Palin Incidents – PRNEWS
How should communicators respond when sensitive personnel issues leak? Incidents with Brian Williams and Sarah Palin offer insights. → Read More
Better.com is Tip of 2022’s CEO PR Crisis Iceberg – PRNEWS
We're just weeks into 2022 and the number of CEO-related PR crises seems overwhelming. Ignorance at the top is not bliss. → Read More
A Special Message of Dr. Martin Luther King Jr. Day is Muddled
A slew of activities and messages overshadowed an aspect of this year's observance of MLK Jr. Day. → Read More
Don’t Fire 900 Employees in 3 Minutes on Zoom – PRNEWS
There are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful. → Read More
Don’t Fire 900 Employees in 3 Minutes on Zoom – PRNEWS
There are no great ways to deliver a termination message. Still, firing 900 employees via Zoom without emotion, and then berating them online, is awful. → Read More
New CEO Attacks ‘Big Quit’ with Strategy and Understanding – PRNEWS
PRSA chair and newly named Lambert CEO Michelle Olson says PR leadership in 2022 will mix strategy and empathy. → Read More
Barclays Puts Boss Out to Sea After He Sails 2x to Jeffrey Epstein’s Private Island – PRNEWS
Jes Staley wasn’t the first financial-sector heavyweight to step down after reports surfaced that he had ties with the late, notorious Jeffrey Epstein. Preceding the CEO of Barclays to the exits was billionaire Leon Black, CEO and chairman of Apollo Global Management, a private equity firm. Similarities between the Staley and Black stories are useful for crisis communicators. → Read More
In VA, ‘All Politics is Local,’ ‘It’s The Economy, Stupid’ = ‘Know Your Audience’ – PRNEWS
PRNEWS takes a rare look at political communication. We found a slew of PR takeaways in the VA governor's race. → Read More
40% of PR Pros are Measuring More Post-COVID, Yet 70% Still Battle Measurement Roadblocks
In some ways, this year’s global observance of Communication Measurement Month should be a bigger celebration than normal. After all, considering the nearly two-year-old pandemic, any excuse for celebration is welcome. On the other hand, there are reasons not to celebrate. We surveyed the industry to find out their sentiments. → Read More
Thanks to Facebook and Haugen, We’re Glimpsing a Perfect PR World – PRNEWS
We bet you had no idea you were experiencing a perfect PR world. Communicators should thank Facebook and Frances Haugen for that. → Read More