Mike Le
Entrepreneur
New York, United States
Contact Mike
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Past articles by Mike:
Taking 'Focus on Users' Advice Can Kill Your SEO Traffic
Taking 'Focus on Users' Advice Can Kill Your SEO Traffic Why it's critical to keep your technical SEO in check when making user experience improvements. → Read More
Making This One Simple Request to Your Search Agency Will Produce Major Results
Why you need to ask for direct access to campaigns. → Read More
Mike Le
Mike Le is the Co-Founder and COO of CB/I Digital, a premium digital agency in New York that offers digital marketing (SEO, digital advertising, analytics) and digital product development (web/mobile) for clients. Under Mike's leadership, CB/I has become a full-stack digital agency that works with clients in the U.S., the U.K. and South East Asia. Mike holds a Master's degree from NYU in… → Read More
How Gayborhood Businesses Under Threat From Gentrification Can Have A Second Life Online
Here are the basics. → Read More
Collaboration In Adland Is No Longer An Option (It's A Must)
Still, multi-agency projects can run into snags. When the project goes south, the pains begin. Because each agency only knows a part of the picture, most of them cannot fix the problem. The client is never wrong, so someone else should take the ball. Since no one wants to take responsibility for mistakes, people may start pointing fingers. → Read More
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners. → Read More
Six major differences between Facebook awareness and conversion campaigns
Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing → Read More
Five common keyword research mistakes you need to avoid
Avoid these mistakes to do proper keyword research. → Read More
Tough Clients Help Make Great Agencies
We agencies all dream of polite and understanding clients, who know what they want, set reasonable goals, are communicative and write checks quickly. In the real world we all know it doesn't always work out that way. → Read More
Five absolutely vital elements for mobile SEO success
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take → Read More
Is it Valid to Offer SEO Without Result Estimates?
What to look for from your digital marketing agency when creating a SEO growth plan. → Read More
Images: three optimisation tips to help speed up your site
People like fast websites and so does Google. → Read More
Why Most Agencies Stay Away from ROI Metrics
Within today's business culture, increasingly driven by e-commerce, marketers want to know not just that a customer is visiting their website, but that the consumer is actively purchasing or partnering with them. However, in many of the RFPs and proposals submitted by agencies to these clients, the focus is still primarily on items such as impressions, clicks or "engagement" metrics. Why is that? → Read More