Seb Joseph
Digiday
Mountain View, CA, United States
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Past articles by Seb:
Marketers weigh the cons of working with Google Ad Manager amid Justice Department's new lawsuit
Google's under-fire ad tech faces the court of public opinion as media execs ponder potential alternatives. → Read More
How ad tech CEOs ride out a recession, according to Ogury's new CEO
Former Criteo exec Geoffroy Martin outlines his vision for Ogury now that he's at the helm as CEO. → Read More
Apple is quietly pushing a TV ad product with media agencies
And with more ad tech in prospect, the iPhone maker is approaching Madison Avenue with a different tack. → Read More
Why regulators are still at odds over ad tech data privacy standards
The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are. → Read More
'The sustainable model': Rationalizing The New York Times' plan to go all in on ads with subs-heavy The Athletic
In many ways, ads are a harsh fact of life for publishers. If they want to have any sort of longevity beyond a certain level then chances are they need to sell more ads - even if doing so sucks them further into the proverbial race to the bottom that is online advertising. → Read More
A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates
What's happening is the economy is forcing automotive marketers to revisit their marketing mix. → Read More
‘Masters of our domain’: Vox Media launches its own SSP
If you want something done right then do it yourself, as the saying goes -- and at Vox Media that’s truer than ever. → Read More
In ad tech, disintermediation is heating up
The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is ... → Read More
Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. → Read More
Stress, confusion and tears amid search for data clean room answers
Paradoxically, the industry can't seem to agree on what exactly a data clean room is, even though it is rushing to embrace the need for them. → Read More
The Rundown: Apple's ATT Privacy crackdown, a year on
One thing is clear: resolutions, winners and losers from Apple’s privacy crackdown won’t be declared quickly. → Read More
Why ‘the currency in Web 3.0 is not crypto, it's trust’
Unilever’s chief digital and commercial officer is on edge: the global internet is being transformed. But that won’t necessarily make it better. In fact, it could make it worse. → Read More
A snapshot of the ad industry’s attempts to rewrite the identity narrative
Until there’s a clearer timeline on the demise of granular tracking, the future of ad tech is a scrappy work in progress -- its many quirks persist despite attempts at reform. → Read More
‘The juice isn’t worth the squeeze’: Why Future waved bye bye to Google's AMP and hasn’t looked back
Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World. → Read More
Advertisers turn the screws on creative quality online
The ads themselves are becoming as much a priority as the placement of them for some online advertisers — many of whom are testing new ways to work creative assets harder. → Read More
Cookie compliance efforts fall short even three years after GDPR
Study finds GDPR-violations are rampant as user consent is often ignored. → Read More
'There are suspicions': Four confessions on Google's influence over programmatic media
In the latest in our Confessions series, we spoke to four execs about the trials and tribulations they went through to find out how far Google is willing to go to control the flow of online media dollars. → Read More
Ad execs dismayed, but not surprised, by tactics Google allegedly used to control digital ad dollars
If advertisers and publishers are rattled by the latest allegations against Google then they’re not showing it. The company has allegedly been secretly manipulating the outcome of programmatic auctions for its own benefit, per newly un-redacted court papers filed at the Southern District of New York. And yet there seems to be very little outrage […] → Read More
The exec revamping Condé Nast’s commercial model across Europe
There’s not much this industry can kick up that the Natalia Gamero del Castillo hasn’t already faced in some shape or form. → Read More
Future eyes more direct deals with new audience data platform
As the phaseout of the third party cookie approaches, publishers are finding solutions. For Future, that has meant working with Aperture. → Read More