Anna Hrushka
Sports Business Journal
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Anna:
Airplane Manufacturer Sukhoi Targets Sports Properties With Development Of New SportJet
Airplane manufacturer Sukhoi hopes to transport Russia’s national team with its “sports lab in the air” when the country hosts the FIFA World Cup in the summer of ’18. The Russian company is expanding its product line with the development of the SportJet, a new aircraft that → Read More
Hangin' With ... Avaya Strategic Marketing Head Andy Steen
Andy Steen ANDY STEEN is head of strategic marketing at Avaya where she manages the technology company's sport and entertainment relationships across the globe. Steen worked at various PR and marketing agencies before joining Avaya, whose technology is present in 64 stadiums worldwide, includi → Read More
Hangin' With ... Emerge Sports Management Business Development Head Jenny Forbes
When Emerge Sports Management entered the athlete management scene at the beginning of July, Emerge Business Development Head JENNY FORBES knew she was starting a role that matched her unique skill set and experience. After 10 years with UK Athletics, now British Athletics, she worked for a sp → Read More
Countries Risk Missing Paralympics As Rio Organizers Have Yet To Deliver Travel Grants
With the Rio Organizing Committee yet to deliver $7.5M-$8M in travel grants to the Int’l Paralympic Committee, IPC Dir of Media & Communications Craig Spence said almost a third of the countries participating in next month’s Paralympics are at risk of missing the Games. The Rio 2016 → Read More
Rock 'N' Roll Dublin Half Marathon Sees Increase In Participation Numbers
This weekend’s fourth annual Affidea Rock ‘n’ Roll Dublin Half Marathon has come close to doubling its participation numbers from last year’s race, according to race organizers. The event will see more than 13,000 runners take part, compared to the 7,168 entrants that crossed → Read More
Emerge Sports Management Embraces Rio 2016 Hype As Clients Prepare For Games
With two of Emerge Sports Management’s three clients heading to the Olympic Games, the Rio 2016 hype is something the new female-focused agency is quick to embrace. The agency, a partnership between 100and10% and investment group ESRG announced the signing of Team GB athletes judoka Nekoda Dav → Read More
Hangin' With ... AECOM Executive Vice President & Global Sports Leader Bill Hanway
Bill Hanway BILL HANWAY is the exec VP and global sports leader at AECOM. The engineering firm, which was behind London's Olympic masterplan in '12, has taken its experience to Brazil to help deliver the country's upcoming Rio 2016 Olympics. Hanway spoke with SBD Global about improving Rio's infras → Read More
Visa Unveils Newest Additions To Team Visa At Copacabana Megastore Grand Opening
Visa unveiled two new additions to its Team Visa roster at the grand opening of the Rio 2016 Copacabana Megastore on Thursday. Judokas Yolande Mabika and Popole Misenga, both members of the Refugee Olympic Team, joined Team Visa’s Brazilian Paralympic sprinter Terezinha Guilhermina at the stor → Read More
Matomy Media Group Sees Sports Deals In Its Future After First Paralympic Endorsement
Int’l digital marketing company Matomy Media Group sees its endorsement of Israeli Paralympian Pascale Bercovitch as a first step in securing future sports deals. The deal, which was announced on May 30, is the company’s first-ever athlete partnership. Headquartered in Tel Aviv, Israel, → Read More
Rio 2016 Bets On Temporary Venues, But Economist Questions Cost-Effectiveness
With a quarter of Rio 2016’s Olympic venues being built for temporary use, Rio 2016 Organizing Committee Sports Venues Design Manager Gustavo Nascimento says the temporary structures will minimize the risk of leaving the city with white elephants. Building temporary structures that suit the ne → Read More
Hangin' With ... Rio 2016 Sports Venues Design Manager Gustavo Nascimento
Gustavo Nascimento As Rio de Janeiro makes its final preparations ahead of the 2016 Summer Olympic Games, GUSTAVO NASCIMENTO 's role as the organizing committee's sports venues design manager could not be more vital to the event's successful completion. Having previously been involved with the Vanc → Read More
Roundtable: Sports Execs Discuss Business Implications Of Leicester City's EPL Victory
Leicester City’s remarkable rise from the bottom of the Premier League last season to title winner has captured attention from around the world. With EPL fans and nonfans alike eager to root for the underdog in a league dominated by powerhouses Arsenal, Chelsea, Man City and ManU, the sporting → Read More
Hangin' With ... Iris Sport Managing Director Nico Tuppen
Nico Tuppen In March, Iris Worldwide announced the launch of its new sports marketing division, Iris Sport. NICO TUPPEN , who has spent 16 years at the agency, was named the new division’s managing director. Tuppen most recently was managing director of Iris Culture, where he led a collection → Read More
Tough Mudder Partners With IMG To Expand Series Into Asia, Middle East
Tough Mudder has reached an agreement with IMG to expand its obstacle course events into Asia and the Middle East. It also announced a partnership with Jakarta-based media and technology investment firm Seroja Parters to bring the series to Bali, Indonesia. The seven-figure, multiyear deal with IMG, → Read More
Hangin' With ... British Olympic Association Chief Executive Bill Sweeney
British Olympic Association CEO BILL SWEENEY has been in charge of the organization since ’13. Prior to joining the BOA, he was SVP of global apparel, training and regional sports at adidas and more recently head of global business development at Puma. As Team GB prepares for the upcoming Summ → Read More
Dalian Wanda Acquisition Of World Triathlon Corp. Opens Door For Ironman Push Into China
Dalian Wanda’s relationship with the Chinese government has been the key to Ironman’s entrance into the Chinese market. With cities Xiamen and Hefei each debuting an Ironman 70.3 in the fall, the Chinese property company’s acquisition of Ironman owner World Triathlon Corp. for $650 → Read More
Hangin' With ... Abbott World Marathon Majors General Manager Tim Hadzima
Tim Hadzima TIM HADZIMA is the general manager of the Abbott World Marathon Majors, the int’l racing series which hosts events in Tokyo, Boston, London, Berlin, Chicago and N.Y. Shortly after the announcement that global healthcare company Abbott would become the series’ title sponsor b → Read More
Global Reach Of World Marathon Majors Key To Securing Abbott Sponsorship
The int’l scale of the World Marathon Majors was a key component in securing Abbott’s title sponsorship of the six-event series last year, said Chris Miller, divisional VP, global brand strategy and innovation at the global healthcare company. The conclusion of Series IX at the Tokyo Mar → Read More
BOA CEO Says Organization Has No Plans To Move Rio 2016 Camp To Zika-Free Zone
British Olympic Association CEO Bill Sweeney said the organization has no plans to move its Rio 2016 training camp in Belo Horizonte to a zika-free zone outside Brazil. Last week, Toni Minichiello, coach of British heptathlete Jessica Ennis-Hill, said the BOA should consider moving the camp outside → Read More
Hangin' With ... SportQuake Founder & Chief Executive Officer Matt House
At the end of January, SportQuake announced its expansion into Asia with the opening of offices in Hong Kong and Beijing. Founder & CEO MATT HOUSE started the London-based sports marketing agency 10 years ago, and has since seen the company engage in partnerships with Arsenal, Man City, Liverpoo → Read More