Ellyn Briggs
Morning Consult
Columbus, OH, United States
Contact Ellyn
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Past articles by Ellyn:
The Taylor Swift Fandom Is White, Suburban and Leans Democratic
A slim majority of U.S. adults identified as fans of Swift, according to a recent Morning Consult survey → Read More
Following Tarmac Incidents, U.S. Frequent Flyers Say Airline Industry Should Be More Regulated
As trust in air travel declines, Americans are more likely to blame these incidents on air traffic control over airports and airlines → Read More
Younger Americans Aren't Buying the Idea That Recent Mass Layoffs Were Unavoidable
A majority of Gen Z adults and millennials think recent headcount reductions are an overreaction to the current economic environment → Read More
Snacks Reign Supreme: Super Bowl LVII Advertisers, Ranked by Favorability
M&Ms, Doritos and Pringles top the list of the most popular brands advertising in Super Bowl LVII, according to a new Morning Consult survey. → Read More
Gen Z Is Extremely Online
More than half of Gen Zers spend four or more hours on social media every single day → Read More
Gen Z’s Favorite Actors and Content Creators
On the big screen, Gen Zers love Dwayne “The Rock” Johnson. Online, Jimmy Donaldson, aka MrBeast, is king, per new data → Read More
‘Haul’ Videos, Popular on TikTok, Are Getting Gen Zers to Whip Out Their Wallets
Nearly two-thirds of Gen Zers, meanwhile, enjoy engaging with “storytime” and “fun fact” content online, per a new Morning Consult survey → Read More
Gen Z Has Very Mixed Feelings on Targeted Ads, Branding Changes
A majority of Gen Zers said that receiving personalized ads on social media can sometimes invade their privacy, but it depends. → Read More
Americans Love Holiday Advertising — Just Don’t Show it to Them Until Mid-November
A clear majority of Americans find holiday-themed ads and marketing campaigns to be enjoyable rather than annoying, per a Morning Consult survey. → Read More
U.S. Consumers Are Unlikely to Support Brands That Advertise on Twitter in Its Current State
41% of U.S. adults also think social media platforms should implement more rigorous content moderation policies → Read More
Consumers to Companies: Provide Women With Gender-Focused Support
Offering flexible work schedules for caregivers and supporting female-owned suppliers are among the most popular such actions → Read More
Americans Resoundingly Say ‘Nay’ to Ye
A large majority of U.S. consumers have a negative opinion of Kanye West and have no interest in buying his music or products following the rapper’s antisemitic comments, per a new Morning Consult survey. → Read More
It’s Official: Fall Is America’s Favorite Season
Foliage, festivities and fall weather drive the season’s universal popularity across generations, per a new Morning Consult survey → Read More