Phil Britt
CMSWire.com
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Past articles by Phil:
Future-Proof Customer Experience Investments
In times of economic uncertainty, investing in customer experience can set companies apart from their competitors. → Read More
Democratizing CX: When Everyone's Responsible for Customer Experience
Making customer data accessible companywide can accelerate customer experience improvement. → Read More
Getting Prepared for 2023 CX Disruptions
Experts weigh in on potential disruptions to customer experience in the upcoming year. → Read More
Why Your CX Investments Might Be Seesawing With Customer Satisfaction and ROI
Four reasons why your technology investments might not be panning out when it comes to customer satisfaction and ROI. → Read More
5 Retail Hyper-Personalization Strategies for the Holidays
Hone your hyper-personalization push before the holiday shopping season to spur sales and enhance customer experience. → Read More
How to Get the Most out of Outsourced CX
If you’re planning to outsource some (or all) of your CX operations, what should go into finding a partner? → Read More
Economic Downturn Ahead: 4 Ways to Trim Your Martech Stack
With a recession looming, martech budgets may see steep slashes. Fortunately, it’s possible to save money while still hitting your marketing goals. → Read More
Real-Time AI: A Necessity for Great Customer Experiences
As artificial intelligence continues to grow more powerful, its role in customer experience grows too. → Read More
6 Takeaways From CMSWire’s DX Summit 2022 Summer Edition
Catch up on the highlights from CMSWire's DX Summit virtual event, which took place earlier this month. → Read More
Good CX: Not a Lost Cause in Insurance Industry
The insurance industry is no stranger to digital transformation, but it's filled with pain points that insurance marketers must address. → Read More
5 Ways to Keep CX at the Middle of Digital Transformation
With all of the tech available to assist digital transformations, it’s easy for CX to get lost in the shuffle. These five tips ensure CX stays at the forefront. → Read More
4 Methods for Hyper-Personalization That Get Results
Personalization based on audience segmentation is no longer enough for today’s consumers. Learn how you can use hyper-personalization to boost CX and drive ROI. → Read More
Which Is Best — Marketing Automation or Customer Journey Orchestration?
Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits. → Read More
4 Winning Tactics for Sticky CX
It makes good business sense to keep your customers coming back. Find out how to do just that with these sticky CX strategies. → Read More
4 Customer Engagement Tactics That Work, According to Marketing Execs
You may have a big audience, but what are you doing with it? Learn from leading marketing execs exactly which customer engagement strategies you should use. → Read More
Metaverse, Web3 to Converge: 4 CX Changes Marketers Can Expect
The CX landscape is bound to change as the metaverse and Web3 converge, bringing about digital-only worlds. Here are four CX shifts marketers can anticipate. → Read More
AI in Marketing: Top 5 Mistakes Marketers Make
Want to deploy AI as part of your CX strategy? If so, discover these five common mistakes you should take care to avoid. → Read More
5 Tips for Optimizing the Customer Experience With AI
Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices. → Read More
The Future of the CX Profession: What to Expect
While automation ramps up in the marketing industry, CX professionals don't have to fret. Learn more about the future outlook of the CX profession. → Read More
Closing the CX Perception Gap Between Companies and Customers
Think you have a successful CX strategy in place? Your customers might not agree. Learn exactly what the CX perception gap is and what causes it. → Read More