Justin Lafferty
SocialMediaExaminer
San Francisco Bay Area, CA, United States
Contact Justin
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Justin:
3 Ways to Use Live Video for Small Businesses
Do you want to generate more interest for your business? Discover three ways small business owners are using live video to connect with customers. → Read More
Will Facebook Messenger Chat Bots Replace Humans?
As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this working? → Read More
One Shining Moment: Villanova’s Kris Jenkins Rocked Twitter With Game-Winning Shot
Twitter data shows that activity spiked when Jenkins nailed the game-winning three-pointer—there were 30,000 tweets per minute at that moment. → Read More
Can Influencer Marketing Really Motivate Purchases? (Study)
A new study by Dr. Jonah Berger from the Wharton School and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations. → Read More
Instagram Videos Will Soon Be Up To One Minute Long
Hate that Instagram cuts you off after only 15 seconds of video? A solution is on the way. → Read More
What Can Instagram’s Most Popular Pets Teach You About Marketing? (Infographic)
Trying to keep up with brands like Nike and Starbucks on Instagram? Consider this: There are four-legged friends who are way more influential than you. → Read More
Twitter’s Character Limit Will Stay 140—Not Expand to 10,000
Despite rumblings of a 10,000-character limit on Twitter, the company's CEO told The Today Show that the 140-character limit is here to stay. → Read More
Companies Planning To Boost Mobile Ad Spend 38% This Year (Report)
A new report by Outsell shows that digital ad budgets will grow this year, while money spent on print advertising will decline. → Read More
Pinterest Opens Up Ads Manager to All U.S. SMBs, Beefs Up Targeting
Pinterest announced Tuesday that its Ads Manager is now available to all small and medium sized businesses in the U.S., allowing them to schedule Promoted Pins with just a credit card. → Read More
Can Facebook’s Reactions Actually Help Businesses Better Understand Fans?
While the design is a bit wonky (especially on mobile) and it may not deter people from still just hitting "like," there could be some useful insight gleaned from Reactions. → Read More
Here’s Why You’re Failing By Ignoring LinkedIn As a Content Platform (Study)
The study of more than 1,100 U.S. participants sheds light on how people prefer to get their news. → Read More
5 Ways Small Businesses Can Score Big on Twitter During #SB50
SocialTimes talked with Russ Laraway, Twitter's head of small business, to find some ways that small businesses can succeed this weekend. → Read More
In Absence, Donald Trump Still Dominated #GOPDebate on Social
During the actual debate, Donald Trump was the main topic of conversation. → Read More
How to Launch a Successful Digital Marketing Campaign in 2016
The good news: 2016 can be a fresh start for your digital marketing campaigns. → Read More
#GOPDebate: When Donald Trump Speaks, Twitter Roars
Though nine candidates took the stage at Tuesday night's Republican Presidential Debate in Las Vegas, one stands a hair above the rest when it comes to driving social conversation: Donald Trump. → Read More
Advertisers Paid a Lot More to Reach Holiday Shoppers This November
New statistics from AdRoll show that ad spend rose on Thanksgiving, Black Friday, Cyber Monday and Retargeting Tuesday. → Read More
How the Branded Hashtag Emoji Is Taking Over Twitter
What started off as a "hashflag" for World Cup fans has become a key marketing strategy for brands such as Coca-Cola, Dove, Star Wars, Toyota and Starbucks. → Read More
Tis the Season for E-Commerce (Infographic)
Altogether, nearly half of holiday shopping will likely take place online this year. → Read More
Who Are the Social Stars of the NFL Season? (Infographic)
Sprinklr took a look at the social performance of NFL teams through week 10, finding that the Green Bay Packers have been the most successful on social. → Read More
#SmallBizSat Squeezed Out on Twitter by Black Friday, Cyber Monday
Some of the biggest shopping days in the American market are coming up soon, as Black Friday and Cyber Monday shoppers discuss deals on Twitter. → Read More