Cara Hogan
Business 2 Community
Somerville, MA, United States
Contact Cara
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Cara:
Using Traffic Segmentation to Upgrade Your Marketing Campaigns
A new customer hits your company’s website, provides their email for an offer code, and then leaves. What do you do next? They didn’t buy a product, they didn’t add anything to a cart, but they… → Read More
[Podcast] Sujan Patel Gets Personal with Growth Marketing
In this episode, Sujan Patel explains why he invests in building personal relationships in order to grow his business. → Read More
How to Use Your Podcast as an Influencer Marketing Machine
How do you connect with influencers when everyone else is doing the same old? Stand out and build relationships by using podcasts for influencer marketing. → Read More
The Science of Sales Operations with Darlene Grant of Dyn [Podcast]
Sales operations is one of the most underappreciated — yet vital — jobs within a SaaS company. Darlene Grant knows this all too well. She is the VP of Sales Operations at Dyn, a cloud-based Inter… → Read More
The Unsung Hero of SaaS with Ellen Rubin of ClearSky Data [Podcast]
Data storage. The words alone sound tame, safe, and boring. You probably rarely think about data warehouses — unless there’s an outage and your SaaS product goes down. But Ellen Rubin thinks abou… → Read More
How to Survive a Nightmare Board Meeting
Your heart is pounding, your palms are sweaty, and your adrenaline is pumping. It’s not a scary movie, it’s all too real — it’s a terrible meeting with your Board of Investors. If you’re a… → Read More
Benchmarking SaaS Success with Tomasz Tunguz [Podcast]
There are many ways to build a successful SaaS business, and Tomasz Tunguz has analyzed most of them. Tunguz is a Partner at Redpoint Ventures and writes an incredibly successful data-focused blog, w… → Read More
7 Traits of a Great SaaS Sales Rep
There’s a common idea in the world of Software-as-a-Service you may have heard: “Great SaaS products sell themselves.” This is completely, utterly wrong. As anyone who has worked at a SaaS comp… → Read More
Why SaaS Prospects are Your Biggest Sales Blocker
Sales reps are competing against the status quo. – Brent Adamson, author of The Challenger Customer Software-as-a-Service sales teams today are facing a unique problem. Sales reps aren’t losi… → Read More
5 Sales Teams that Have Embraced Analytics
Has your sales team resisted adopting analytics? If so, you are not alone. Many sales reps hate inputting data into CRM, sales operations struggles to enable reps to effectively use data, and sales l… → Read More
Mike Grigsby’s Strategy for Combating Analysis Paralysis [Podcast]
According to Mike Grigsby, your business is like an iceberg — there’s a lot happening below the surface, but you can’t see it without analytics. Grigsby is the SVP of Strategic Business Analyti… → Read More
Jill Rowley Proves the True ROI of Social Selling [Podcast]
Social media selling is dismissed far too often as fluffy or impossible to measure in terms of ROI. Jill Rowley wants to change that attitude on sales teams everywhere. Rowley is the Founder and Chie… → Read More
Do Introverts or Extroverts Make the Best Sales Reps?
When someone says “sales rep”, what type of person do you imagine? You might think someone who is talkative, aggressive, persuasive, or even pushy. There are many stereotypes about the type of pe… → Read More
How Craig Elias Wins 75% of His Deals With Trigger Event Selling [Podcast]
In B2B sales, timing is everything. Craig Elias believes the right timing has been behind each and every one of his sales successes. Elias is the Chief Catalyst at Shift Selling Inc. and the brain be… → Read More
4 Steps To Break In And Sell To New Markets
Trying something new can either be fun and exciting, or it can be unfamiliar and frightening. How you perceive new experiences, people, and products, all depends on how it has been presented to you.… → Read More
Fire Underperforming Sales Reps Now
Hire slow, fire fast. It’s a well-known saying in the business world, but all too often sales managers don’t follow this sage advice. Sales is a tough job, and sales leaders are sometimes hesitan… → Read More
Sales Objections Vs. Concerns: What’s The Difference?
Sales objections can be scary. You could be halfway through a pitch to a prospect and think everything is progressing smoothly toward a Closed-Won deal. Then the prospect hits you with a sales object… → Read More
3 Ways to Detect Lying Data Visualizations
When it comes to data, a little bit of skepticism goes a long way. People are often willing to accept sales performance statistics without thinking critically about the information or methodology beh… → Read More
Why Named Accounts are so Valuable for Sales Teams
Leads, leads, leads. That’s all sales reps on your team should care about, right? Well, not exactly. Leads are obviously vital, but many sales leaders are shifting the focus from individual leads t… → Read More
Alberto Savoia Unlocks the Secrets of Market Demand with Pretotyping [Podcast]
Innovative products are a dime a dozen. The real question isn’t if your product is new or different, but whether it will be a success in the marketplace, according to Alberto Savoia. Savoia is the… → Read More