Marcela De Vivo
Search Engine Watch
Contact Marcela
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Marcela:
The 12 most important elements of a technical SEO audit
You want your website to rank better, get better traffic, and net more conversions. Technical SEO is all about fixing errors to make that happen. Here are 12 → Read More
12 tips to improve your reputation strategy
To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of comments, reviews, blogs, and more. It’s time to take a proactive approach to improve your online reputation. Not sure where to start? Here are 12 tips to make your business shine… → Read More
15 actionable SEO tips to improve your search rankings
Google's RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user → Read More
Get 2018 started with an updated multi-channel digital marketing strategy
Reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are → Read More
Start With the Fundamentals When Building a Remote Team
The workplace is changing and companies are more likely to have remote teams. Here are some key ways to build a cohesive workforce. → Read More
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee's growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchiser. → Read More
4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach
With a little bit of effort these public relations and SEO strategies can help your brand expand its digital reach and attract more customers. → Read More
How to align your content strategy with your sales funnel
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can help you maximize the benefit of your omni-channel… → Read More
Amazon SEO: A guide to improving your rankings on Amazon
If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on → Read More
5 ways to identify potential featured snippets to rank for
Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is → Read More
How to optimize your content for Q&As
Google's Featured Snippets and the rise of voice search has made optimizing content for question-based queries more important than ever. What can search → Read More
8 ways of using collaborative tools to effectively manage remote teams
The remote workforce is growing exponentially, and corporate global companies and first year startups alike are turning to remote teams to get the job done. The → Read More
The Guestblogalypse: How to get links without guest blogs
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary → Read More
How to optimize for Google’s featured snippets
Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions. But what is a Google featured snippet? And does this SERP manipulation really work? What exactly is a Google featured snippet? Chances are, you have seen a Google featured snippet while searching Google. If you asked a question based query,… → Read More
How influencer marketing can benefit your SEO strategy
With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing, influencer marketing can help you to generate authoritative → Read More
How to Streamline and Diversify Your Content Marketing Strategy
Content marketing works, plain and simple. But if you want to reach the right audience, you're going to need to set goals and stick to them. → Read More
What is influencer marketing, and why should it be part of your digital strategy?
If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. But if Neil Patel, New York Times best selling author and a → Read More
Building your SEO strategy in 2017: what’s most important?
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content → Read More
A Penguin 4.0 recovery case study
Learn how to recover from Penguin penalties and what Penguin 4.0 means to your SEO strategy. → Read More
How to maximise PR outreach for site visibility in organic search
How can you earn those coveted links and mentions in news and media sites that generate an incredible influx in domain authority? → Read More